Hayley Birkin

Meta's Q4 2025 ad revenue of $59.89 billion is raising customer acquisition costs for dating apps that rely on its platforms, the analysis argues.

Left Field, an app limiting users to two matches per week, raised £156,000 ($200,000) from Kendra Scott and Alexis Ohanian on Shark Tank.

Thursday has partnered with Pepsi UK for a branded singles event on 12 February 2026, with over 200 attendees expected at The Ministry in Borough.

Vybes reports an eightfold rise in weekly downloads after launching YouTube dating series Vybes Villa on 12 January, and claims 60% conversion.

TikTok's new U.S. joint venture will retrain its algorithm on U.S. user data only, putting dating brands' TikTok marketing strategies in doubt.

Meta is rolling out Threads ads globally from 26 January 2026, giving dating brands a new channel that runs through existing Meta campaigns.

Match Group says 80% of Gen Z believe they'll find lasting love but only 55% feel ready now, a gap it calls the 'readiness paradox'.

Spark Networks Services GmbH, the business behind Zoosk and Christian Mingle, filed for preliminary insolvency in Berlin on 16 January.

Info Edge put ₹10 crore into dating app Aisle via Jeevansathi Internet Services, as Aisle posted a ₹17.80 crore net loss in FY25.

TikTok's extension expires 23 January 2026 with no final approval of the Oracle-led deal, putting dating apps' key Gen Z acquisition channel at risk.

Love Group Global posted $369,000 net operating cash flow in Q2 FY2026, a record for the Hong Kong and Singapore matchmaker, after a $1.8M FY2025 net loss.

Bluesky added cashtags and Live Now badges but still lacks image DMs, while US daily iOS installs reached 29,000 by mid-January, per Appfigures.

Event app Partiful launched Crush in select US markets in late December, letting users anonymously mark up to 10 'Mutuals' as romantic interests.

Hinge was Match Group's second-largest revenue contributor by Q3 2024, but Match has not disclosed Hinge deletion rates or retention data.

Dating Options, a Warwickshire matchmaker, reported £2.19M in 2025 revenue and claims 2,222 new relationships, with no third-party verification.

Like Love, which has run in-person singles events for 12 months, plans a dating app but declined to share user or revenue figures.

Instagram has expanded manual Reels algorithm controls to all English-speaking users, a test case for dating apps weighing algorithm transparency.

Match Group's Her launched "The Sapphic Restart", a campaign promoting slow dating. Her says 68% of surveyed users are slowly returning to dating.

TikTok has added six Channel Sales Partners to its Marketing Partners Programme, which could help smaller dating apps test paid campaigns.

Nearly 40% of Gen Z users begin searches on Pinterest, not Google, a shift that challenges algorithm-driven dating apps.