Plans
Bumble's new feature that charges users upfront to attend group dating events at undisclosed locations with unknown attendees.
Key facts
| Owner | Bumble |
|---|---|
| Category | Dating App |
Dating Industry Insights coverage of Plans and Bumble
- Bumble's 'Plans' Feature: A Desperate Gamble on Offline Monetisation?
Bumble's new 'Plans' feature charges for mystery group events. Is this a bold move or a desperate pivot from a struggling company?
- Bumble launches searchable Handles a day after $1.3B Ithaca deal
Bumble launched opt-in searchable Handles for verified US iOS members on 14 October, one day after agreeing a $1.3B take-private by Ithaca Holdings.
- FTC sues Digital Forensics over alleged $60M sextortion scheme
The FTC sued Ohio-based Digital Forensics and CEO Dmitry Belkin over a sextortion relief scheme it says took at least $60M, and says it won a temporary halt.
- Bumble to install Ithaca founders Gupta and Hegeman as co-CEOs
Ravi Gupta and John Hegeman become Bumble co-CEOs when the $1.3B Ithaca deal closes. Whitney Wolfe Herd, who stays CEO until then, gets no stated title.
- Bumble agrees $1.3B sale to Ithaca Holdings at $6.05 a share
Bumble has agreed a $1.3B all-cash sale to Ithaca Holdings at $6.05 a share, approved by written consent from Blackstone and its founder.
- Character.AI files for Chapter 11 as Disney bids $20M for its tech
Character.AI has filed for Chapter 11 and Disney bid $20M for a licence to its tech. What the sale and new state demands mean for dating apps.
- Instagram rules out dating feature as Mosseri points to DMs
Adam Mosseri says Instagram has no plans for a dating feature. What that means for Match Group, Bumble, Hinge and Meta's Facebook Dating.
- ODDA launches consumer safety panel of 12 to 16 people for dating apps
ODDA has launched a Consumer Safety Panel of survivors, users and experts to test dating app safety features and shape its standards.
- Hinge replaces bans with a mandatory lesson for minor harassment
Hinge now gives daters who commit minor harassment in chats a warning and a compulsory lesson, not a ban. Serious and repeat cases still mean removal.
- Feeld revenue rises 32% to £64M as pre-tax profit hits £11.4M
Feeld's 2025 accounts show revenue up 31.5% to £64.4M and pre-tax profit of £11.4M, outpacing Match Group, Bumble and Grindr.
- Tinder's Group Hangouts: Innovation or Identity Crisis?
Tinder's Group Hangouts feature shifts focus from dating to socializing. Is this a clever market expansion or a sign of desperation?
- SPARK's Pivot: A White Flag in the Dating App Wars
SPARK rebrands as a 'real-world social network,' signaling a retreat from dating. With 1,400 bookings in Thailand, is this a strategic pivot or an admission of defeat?
- Singapore's FirstDate: Can Algorithmic Monogamy Solve a Fertility Crisis?
FirstDate limits choice to one match at a time. Will it outperform swipe models and address Singapore's fertility crisis?
- Hinge's India Bet: Can Cultural Adaptation Drive $1B Ambitions?
Hinge targets India's growing market to hit $1B revenue by 2027. Can cultural adaptation and user growth deliver the scale needed?
- IBJ's $91M Revenue Surge: A Rebuke to Western Dating Models?
IBJ's matchmaking model defies Western norms, posting $91M revenue. Is this a sign of what Western dating apps are missing?
More from Bumble
Questions and answers
What is Plans?
Bumble's new feature that charges users upfront to attend group dating events at undisclosed locations with unknown attendees.
Who owns Plans?
Plans is owned by Bumble.
What other apps does Bumble own?
DII's directory lists Badoo, Bee Line, Bumble, Bumble BFF, Bumble For Friends, Bumble Premium, Luv2SeeIt, Official.