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    Financial & Investor
    Tinder's Reality Show Gamble: A Desperate Bid for Relevance?

    Tinder's Reality Show Gamble: A Desperate Bid for Relevance?

    Tinder's average revenue per user declined year-on-year in Q3 2024 despite pricing increases, signalling softening engag…

    Tuesday 23rd June (19 hours ago) · 1 min readRead →
    Financial & Investor
    MirrorMe's Premium Pricing: Safety or Just a Luxury Illusion?

    MirrorMe's Premium Pricing: Safety or Just a Luxury Illusion?

    MirrorMe charges up to R488 (£22) monthly for full access to its invite-only dating app in South Africa The app recorded…

    Monday 22nd June (2 days ago) · 1 min readRead →
    Financial & Investor
    Viber's Dating Bet: A Threat to Tinder's $3B Revenue Stream?

    Viber's Dating Bet: A Threat to Tinder's $3B Revenue Stream?

    46% of Viber dating users who match initiate a chat within one hour, compared to 30-40% of matches on traditional dating…

    Friday 19th June (5 days ago) · 1 min readRead →
    Financial & Investor
    Match Group's Archer Closure: A Strategic Pivot to Sniffies

    Match Group's Archer Closure: A Strategic Pivot to Sniffies

    Match Group is shutting Archer, its gay dating app, on 17 June after just three years in operation Archer managed only 6…

    Wednesday 10th June · 1 min readRead →
    Financial & Investor
    Hily's Anti-AI Bet: A Genuine Shift or Just Clever Marketing?

    Hily's Anti-AI Bet: A Genuine Shift or Just Clever Marketing?

    69% of Gen Z and 74% of Millennials believe AI makes dating less authentic, according to Hily's August 2025 survey of 1,…

    Friday 5th June · 1 min readRead →
    Financial & Investor
    UK Dating App's AI Ambitions Face Harsh M&A Reality

    UK Dating App's AI Ambitions Face Harsh M&A Reality

    UK dating platform with 25,000 registered users and 5,000 monthly actives has launched sale process Company reports 30% …

    Wednesday 3rd June · 1 min readRead →
    Financial & Investor
    Match Group's Gas Giveaway: A Desperate Bid to Fuel User Engagement

    Match Group's Gas Giveaway: A Desperate Bid to Fuel User Engagement

    77.6% of BLK users report financial stress around dating, with 86% of US singles reducing or pausing dating activity due…

    Thursday 28th May · 1 min readRead →
    Financial & Investor
    Breeze's Group Dating Gamble: A Strategic Pivot or a Costly Experiment?

    Breeze's Group Dating Gamble: A Strategic Pivot or a Costly Experiment?

    Over 60% of Bumble matches never exchange a single message, according to the company's Q2 2023 earnings data Hinge's 202…

    Thursday 28th May · 1 min readRead →
    Financial & Investor
    Tinder's Pickleball Pivot: Innovation or Desperation?

    Tinder's Pickleball Pivot: Innovation or Desperation?

    Tinder is hosting in-person events across Los Angeles, including pickleball matches, art classes, and silent discos, as …

    Thursday 21st May · 1 min readRead →
    Financial & Investor
    ateam's 11-Minute Limit: A Bold Bet Against Dating's Engagement Economy

    ateam's 11-Minute Limit: A Bold Bet Against Dating's Engagement Economy

    ateam launched in New York with an 11-minute daily usage cap and partnerships with 15 fitness studios including SoulCycl…

    Thursday 21st May · 1 min readRead →
    Financial & Investor
    Grindr's $130M Quarter: Monopoly Power or Lasting Moat?

    Grindr's $130M Quarter: Monopoly Power or Lasting Moat?

    Grindr reported $130 million in Q1 revenue, up 38% year-on-year, and raised full-year guidance to $535 million Average p…

    Wednesday 20th May · 1 min readRead →
    Financial & Investor
    Tinder's Astrology Mode: A Quick Fix for a Deeper Engagement Problem

    Tinder's Astrology Mode: A Quick Fix for a Deeper Engagement Problem

    Tinder Canada's Astrology Mode campaign generated over 770,000 influencer impressions and more than 24,000 engagements i…

    Tuesday 19th May · 1 min readRead →