Sniffies
In short: A map-based cruising app focused on hookups that Match Group invested $100M for a minority stake in.
Key facts
| Type | Dating app |
|---|
Investors
- Match Group, Stake, 2026-04
Stories about Sniffies
- Match Group's Archer Closure: A Strategic Pivot to Sniffies
Match Group is closing gay dating app Archer on 17 June, three years after launch, and has invested $100 million in Sniffies. - Match Group's $100M Sniffies Stake: A Test of Patience or Prelude to Monetization?
Match Group has invested $100M for a minority stake in Sniffies, with an option to acquire the app outright later. Announced on 27 April. - Sniffies' Anti-Retention Strategy: A Bold Bet on User Outcomes
Sniffies has launched four features, including position icons and 'Into' filters, to speed the move from profile view to meeting, it says. - Sniffies' App Store Exit: Apple's Policies Aren't Built for Queer Platforms
Sniffies was removed from Apple's App Store months after its March 2025 iOS launch, with 'ongoing content restrictions' cited. - Sniffies' iOS Launch: A Sanitised Gamble on App Store Visibility
Sniffies has launched its first iOS app after seven years as web-only, with default content filtering and email sign-up. The web version stays unfiltered.
Also mentioned in
- Match Group's Portfolio Play: Tinder Events and the Swipe Era's End
- Grindr's Super-App Ambitions: Community Building or Mission Creep?
- Goose's 'Anti-Algorithm' Pitch: Curation or Just Another Gatekeeper?
- Grindr's 'Bussy' Tour: A Bold Bet on Offline Engagement Amid App Fatigue
- Grindr's $130M Quarter: Monopoly Power or Lasting Moat?
- Grindr's Valuation Surge: The Death Knell for One-Size-Fits-All Dating Apps
- Grindr's 'Daddy Lessons': Community Service or Brand Play?
Questions about Sniffies
What is Sniffies?
A map-based cruising app focused on hookups that Match Group invested $100M for a minority stake in.