PURE
In short: PURE is a privacy-focused dating app known for 24-hour disappearing chats, developed from a concept first presented in 2012 by Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko. It reported $100 million in gross revenue for 2025. DII covered its 2026 feed redesign and its Pleasure is Power campaign.
Key facts
| Type | Dating app |
|---|---|
| Founded | 2012 |
| Founder | First concept presented in 2012 by Roman Sydorenko and Oleksandr Kukhtenko, who raised an initial $400,000 [Wikipedia, 2012] |
| Revenue | Reported $100 million in gross revenue as of January 2026 [Wikipedia, January 2026] |
| Revenue | DII reported $100 million gross revenue for 2025 [Dating Industry Insights, 3 February 2026] |
| Fact | Chats disappear after 24 hours; DII reported a campaign called Pleasure is Power [Dating Industry Insights, 10 April 2026] |
| Fact | DII reported a redesign to a one-profile feed [Dating Industry Insights, 24 April 2026] |
| Headquarters | Wikipedia says headquarters moved to Zug, Switzerland in 2022 (DII says Berlin-based) [Wikipedia, 2022] |
About PURE
PURE is a dating app that focuses on privacy and casual connections. Wikipedia says its first concept was presented in 2012 by Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko, who raised an initial $400,000. Chats on the app disappear after 24 hours, according to DII.
DII reported in February 2026 that PURE had reached $100 million in gross revenue for 2025, and Wikipedia gives the same figure as of January 2026. DII described the app as privacy focused and, in that story, as Berlin-based. Wikipedia instead says the company moved its headquarters to Zug, Switzerland, in 2022 and lists Online Classifieds AG as the developer. The sources do not agree, so no location is stated here.
In April 2026 DII covered the app's Pleasure is Power campaign, which DII described as a move into offline marketing. Later that month DII reported that PURE was redesigning its product around a single-profile feed.
Stories about PURE
- Pure's $100M Bet: Redesigning Hookups While Rivals Stagnate
Pure has redesigned its hookup app with a one-profile-at-a-time feed and claims $100M annual revenue and 95% registration growth, unverified. - PURE's Offline Gamble: A Sign of Dating Apps' Digital Struggles?
PURE is running a six-week outdoor and nightlife campaign in London and Paris this April, after reporting 95% year-on-year registration growth. - PURE Hit $100M Revenue. Its Privacy Model Deserves More Credit Than It Gets.
PURE dating app reports $100M in 2025 gross revenue, up 46%, but has never disclosed user numbers, so its growth cannot be independently verified. - Pure's STD Testing Integration: Health Leadership or Liability Shift?
Pure has added at-home STD testing to its US dating app via TBD Health, but has not said whether test or prescription data reaches the app. - Pure's CTV Rejection: A Legacy Problem for Evolving Dating Apps
Pure's first US CTV campaign is programmatic only after Hulu, Netflix and other premium publishers rejected its ads. - Pure's Gender Balance Claim: A Mirage or Market Shift?
Pure reports 67% year-on-year subscription growth and a roughly equal gender split as it launches a U.S. marketing expansion, but gives no user counts.
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Questions about PURE
Who founded PURE?
Wikipedia credits Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko with presenting the first concept in 2012.
How much revenue does PURE make?
PURE reported $100 million in gross revenue for 2025, according to DII.
What is PURE?
PURE is a privacy-focused dating app known for 24-hour disappearing chats, developed from a concept first presented in 2012 by Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko. It reported $100 million in gross revenue for 2025. DII covered its 2026 feed redesign and its Pleasure is Power campaign.
When was PURE founded?
PURE was founded in 2012.