Dating App
Howdy
Niche dating app for rural singles launched in April 2025 with 30,000+ Australian users.
Australia
Howdy News Coverage
2 articlesHowdy's Rural Surge: A Signal for Match Group and Bumble?
Howdy reached 1,800 downloads in New Zealand within weeks of launch, split between 1,000 users aged 24-45 and 600 aged 18-25 Australian user base grew from 14,000 at launch to over 30,000, demonstrati…
Data & Analytics25 Jun 2026
Match Group's Stagnation Sparks Niche App Surge: A Bet on Specificity
Match Group reported flat year-on-year revenue growth in Q4 2024, whilst Bumble's share price has collapsed from $76 at IPO to under $8 Three niche dating apps launched in April 2025: Howdy for rural …
Data & Analytics3 Jun 2026
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