Cheers
In short: Cheers is an iPhone dating app, published by Slide Incorporated, that lets friends help with matching, including swiping on a user's behalf. Founded by former Instagram engineer Sahil Ahuja, it launched in New York City in October 2024. It matters to the dating industry as a small, friend-led attempt to tackle app fatigue, in a model with a mixed track record.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | New York, United States |
| Status | Live on the iOS App Store; last listed update 29 January 2025. No recent company news found. |
| Website | cheersdating.com |
| Founder | Sahil Ahuja, a former Instagram engineer [Cheers lets you play matchmaker with friends (TechCrunch), 24 October 2024] |
| Launch market | New York City; launched October 2024 [Cheers lets you play matchmaker with friends (TechCrunch), 24 October 2024] |
| Developer / company | Slide Incorporated (App Store seller; site copyright Slide Inc.) [Cheers | Dating & Matchmaking App - App Store, 29 January 2025] |
| Platform | iPhone only on the App Store; free; age rating 18+; category Social Networking [Cheers | Dating & Matchmaking App - App Store, 29 January 2025] |
| Core feature | Friends can swipe on a user's behalf, give profile input and offer introductions to mutual contacts [Cheers | Dating & Matchmaking App - App Store, 29 January 2025] |
| Availability stated by company | Official site says it is available today in NYC [Cheers | Dating and Matchmaking] |
| Launch model | Invite-only on iOS at launch, with a limit of three matches a day, as reported by press [Cheers Is a New Dating App That Lets Friends Play Matchmaker, October 2024] |
| Monetisation plan | Paid features planned after the app reaches 5,000 users (stated at launch) [Cheers lets you play matchmaker with friends (TechCrunch), 24 October 2024] |
| Latest App Store update | Version 1.1.26, 29 January 2025 [Cheers | Dating & Matchmaking App - App Store, 29 January 2025] |
About Cheers
Cheers is a dating and matchmaking app for iPhone. The App Store lists Slide Incorporated as the developer and seller, and the official site says it is available in New York City. TechCrunch reported its launch on 24 October 2024 and named former Instagram engineer Sahil Ahuja as founder. At that time he was working on the app alone and said he planned to add paid features once it reached 5,000 users.
The product puts friends at the centre of matching. According to the App Store listing, users build a profile with input from friends, see daily picks based on interests, location and mutual friends, ask mutual friends for introductions, and let friends swipe on their behalf. The listing says users stay in control and their actions stay private. TechCrunch also described Instagram-style profiles with unlimited photos, and the use of ChatGPT to suggest photos and captions, with AI-generated profile images barred. Press coverage at launch described the app as invite-only, with a limit of three matches a day.
Some details differ between sources. Dating Industry Insights described Cheers as Seattle-based in one story and as launched in New York in another. TechCrunch, the official site and the App Store listing all point to New York City, so this profile uses New York. Do not confuse it with other apps called Cheers, such as a location-based dating app listed on Google Play under Cheers Dating Ltd. The App Store listing shows a 4.4 rating from 17 ratings and a most recent update in January 2025.
Stories about Cheers
- Cheers' Friend-Swiping: Innovation or Just More Feature Theatre?
Seattle-based dating app Cheers has launched with a feature that lets friends swipe and arrange introductions for users, says founder Sahil Ahuja. - Cheers' Friend-Matching Gambit: Feature Theatre or Future of Dating?
Cheers, a new invite-only dating app from ex-Instagram engineer Sahil Ahuja, lets friends swipe for users and caps matches at three per day.
Also mentioned in
Questions about Cheers
Who founded Cheers?
TechCrunch reported that Cheers was founded by Sahil Ahuja, a former Instagram engineer.
Where is Cheers available?
The official site and App Store listing say it is available in New York City, and TechCrunch reported the launch there. It is an iPhone app.
How does Cheers work?
Users build profiles with friends' input, see daily picks and can ask mutual friends for introductions. Friends can also swipe on a user's behalf, according to the App Store listing.
Who publishes Cheers?
The App Store lists Slide Incorporated as the developer and seller.
What is Cheers?
Cheers is an iPhone dating app, published by Slide Incorporated, that lets friends help with matching, including swiping on a user's behalf. Founded by former Instagram engineer Sahil Ahuja, it launched in New York City in October 2024.
Where is Cheers based?
Cheers is based in New York, United States.
Also known as: Cheers | Dating & Matchmaking, Cheers Dating Matchmaking, cheersdating.com.