Rachel MacLynn
In short: Rachel Vida MacLynn is the founder and CEO of Maclynn, formerly The Vida Consultancy, a bespoke matchmaking and date coaching agency headquartered in London with offices in New York and Los Angeles. A chartered psychologist, she works in the offline, fee-paying introduction segment of the dating industry and has been quoted by DII on British modesty in dating profiles.
Key facts
| Role | Founder and CEO |
|---|---|
| Organisation | Maclynn |
| Based in | United Kingdom |
| Website | maclynninternational.com |
| Job title | Founder and CEO of Maclynn [10 Years, 10,000 Conversations, 2026] |
| Company founded | Founded Vida (now Maclynn) in London in 2011; company pages give 2011 [Manchester's Elite Matchmaker & Dating Agency, 2011] |
| Qualifications | Master's degree in Occupational Psychology; Chartered Member and Associate Fellow of the British Psychological Society [Older Dating Agency, 2025] |
| Career path | Five years in psychology before a 2006 switch to matchmaking [Elite Date Coaching & Expert Dating Advice, 2006] |
| Company offices | Maclynn has offices in London, Los Angeles and New York City [International Dating, 2026] |
| Former company name | Maclynn was formerly The Vida Consultancy [Maclynn - Dating Agency Review, 2026] |
| Based in | London, UK (Mayfair, 16 Berkeley Street, per Psychology Today listing) [Maclynn, Psychologist, London, W1J, 2026] |
Biography
Rachel Vida MacLynn is the founder and chief executive of Maclynn, an international matchmaking and date coaching agency based in London. According to the company, she spent five years in psychology before moving into matchmaking after a turning point in 2006, and founded The Vida Consultancy in 2011. That business later became Maclynn. She holds a Master's degree in Occupational Psychology and is described on the company site as a Chartered Member and Associate Fellow of the British Psychological Society.
Maclynn describes itself as a bespoke, professional matchmaking agency with offices in London, Los Angeles and New York City. It works with a private, offline network of singles and pairs fee-paying members with a dedicated matchmaker, using a five-step method that MacLynn developed. The company says she remains involved in the business and works with a small number of VIP clients. One third-party review site lists Maclynn pricing from £25,000, but this figure is not confirmed by the company, and sources give differing founding dates (2011 on company pages, 2007 on one review site).
For the dating industry, MacLynn represents the human-led, offline end of the market, positioned as an alternative to dating apps. Dating Industry Insights quoted her in a story on research about British modesty in online dating profiles, where she was cited as a matchmaking expert commenting on how people present themselves. She also writes on dating and relationships for the Maclynn blog.
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Questions about Rachel MacLynn
Who is Rachel MacLynn?
Rachel Vida MacLynn is the founder and CEO of Maclynn, a London-based matchmaking and date coaching agency formerly called The Vida Consultancy.
What company does she run?
Maclynn, a bespoke matchmaking agency headquartered in London with offices in Los Angeles and New York City.
What are her qualifications?
The company says she holds a Master's degree in Occupational Psychology and is a Chartered Member and Associate Fellow of the British Psychological Society.
Why was she in Dating Industry Insights?
DII quoted her on British modesty in dating profiles, in a story about research on UK singles downplaying their achievements.
What is Rachel MacLynn's current role?
Rachel MacLynn is Founder and CEO at Maclynn.
Also known as: Rachel Vida MacLynn.