Lorraine Adams
In short: Lorraine Adams is a UK dating industry entrepreneur and the founder of Club Introductions, a matchmaking service. Dating Industry Insights reports she introduced speed dating to the UK in the 1990s. She co-founded The Singles Hub and, in 2026, announced plans to bring Club Introductions to the United States.
Key facts
| Role | Founder |
|---|---|
| Organisation | Club Introductions |
| Role | Founder of Club Introductions and co-founder of The Singles Hub; dating industry veteran with more than 25 years in the field [Global Dating Insights, September 2026] |
| Previous role | Introduced speed dating to the UK in the 1990s [Dating Industry Insights, 31 March 2026] |
| Fact | Announced plans to bring Club Introductions, priced at £1,000 for six months, to the United States [Dating Industry Insights, 23 September 2026] |
| Fact | Relaunched her dating services directory as an AI-powered platform with personalised recommendations; revenue comes from affiliate partnerships [Dating Industry Insights, 31 March 2026] |
Biography
Lorraine Adams is a UK dating industry entrepreneur and the founder of Club Introductions, a matchmaking service. Dating Industry Insights reports that she introduced speed dating to the UK in the 1990s, and Global Dating Insights describes her as an industry veteran with more than 25 years in the field.
Club Introductions was launched during the pandemic and, according to Global Dating Insights, has grown across the UK partly by acquiring smaller matchmaking brands. It charges £1,000 for six months. Clients complete an enrolment form, a video call and an ID check, and receive up to three potential matches a month. In September 2026 Adams announced plans to bring the service to the United States, where she is in talks with established matchmaking agencies about offering it as a lower-priced option for their clients.
Adams is also a co-founder of The Singles Hub, a US-based dating guidance platform. In March 2026 DII reported that she had relaunched her dating services directory as an AI-powered platform with personalised recommendations, a directory of dating professionals and a UK singles events calendar, funded by affiliate partnerships with the services it recommends. She said US expansion of that platform depends on investment.
Career
- Founder, Club Introductions
- Co-founder, The Singles Hub
Stories about Lorraine Adams
- Club Introductions' Mid-Market Gamble: Filling America's Matchmaking Gap
Club Introductions is expanding to the US with matchmaking at £1,000 ($1,250) for six months, targeting the mid-market gap. - Lorraine Adams' AI-Powered Platform: Independent Guide or Affiliate Play?
Lorraine Adams has relaunched her dating services directory as an AI-powered platform that reportedly earns affiliate commissions.
Questions about Lorraine Adams
Who is Lorraine Adams?
Lorraine Adams is the founder of the UK matchmaking service Club Introductions and a co-founder of The Singles Hub.
Did Lorraine Adams bring speed dating to the UK?
Dating Industry Insights reports that she introduced speed dating to the UK in the 1990s.
What is Club Introductions?
It is a UK matchmaking service charging £1,000 for six months, with up to three curated matches a month, and it plans to expand to the US.
What is Lorraine Adams's current role?
Lorraine Adams is Founder at Club Introductions.