AdjustAbout Christian Henschel
Since co-founding Adjust in Berlin in 2012, Christian Henschel has built the company into a dominant force in mobile attribution and analytics, ultimately leading to its acquisition by AppLovin in 2021. As Co-Founder, he oversees a platform that has become essential infrastructure for the dating app ecosystem, delivering sophisticated mobile measurement and fraud prevention capabilities that enable dating platforms to precisely track campaign performance and calculate user acquisition return on investment across multiple channels. The company's technology serves as a critical decision-making tool for dating apps navigating increasingly complex digital marketing landscapes.
Henschel's entrepreneurial journey with Adjust represents a decade-long transformation of how mobile-first businesses measure success and combat fraud. Under his leadership, the company evolved from a Berlin startup into a global platform trusted by major dating applications seeking to optimize their marketing spend and protect against fraudulent activity. The 2021 AppLovin acquisition validated Adjust's market position and Henschel's vision for creating transparent, reliable mobile analytics infrastructure that addresses the unique challenges of user acquisition in competitive app categories.
His strategic expertise lies at the intersection of data science, mobile technology, and performance marketing—a combination that has proven particularly valuable for dating platforms operating on tight unit economics. Henschel brings deep knowledge of attribution modeling, fraud detection methodologies, and cross-channel measurement strategies that directly impact how dating companies allocate millions in marketing budgets. His understanding of the technical complexities behind accurate user tracking positions him as a key enabler of profitable growth for dating apps competing in saturated markets where precise performance measurement separates successful companies from failed ventures.