Benjamin Cooper
In short: Benjamin Cooper is Director of Consumer Content at Grindr, the gay social and dating app. He described the company's shift towards real-world events and brand partnerships at the Global Dating Insights Conference in London in 2026, including an approach from Madonna's team, as reported by Dating Industry Insights.
Key facts
| Role | Director of Consumer Content |
|---|---|
| Organisation | Grindr |
| Role | Director of Consumer Content at Grindr [Dating Industry Insights, September 2026] |
| Fact | Spoke at the Global Dating Insights Conference in London, describing Grindr's repositioning beyond hook-ups [Dating Industry Insights, 2026] |
| Fact | Confirmed that Madonna's team approached Grindr after seeing the previous year's content work [Dating Industry Insights, 2026] |
| Fact | Grindr's social channels have 2.5 million followers and 32.7 million monthly impressions, as presented at the conference [Dating Industry Insights, 2026] |
Biography
Benjamin Cooper is Director of Consumer Content at Grindr, the dating and social app for LGBTQ+ users.
In 2026 Cooper spoke at the Global Dating Insights Conference in London, where he described Grindr's repositioning beyond hook-ups. He said Grindr's social channels now have 2.5 million followers and generate 32.7 million monthly impressions. The content includes the podcast Who's the Asshole?, the Host or Travel series and features on gay communities around the world.
Cooper also confirmed that Madonna's team approached Grindr after seeing the previous year's content work. That led to a campaign that included merchandise, in-app content and a London launch party, and a surprise concert in Times Square that Grindr says drew 50,000 attendees after a push notification sent 30 minutes beforehand. Dating Industry Insights presented the approach as a way of giving brands access to Grindr's audience without advertising inside the app.
Career
- Director of Consumer Content, Grindr
Also mentioned in
Questions about Benjamin Cooper
Who is Benjamin Cooper?
Benjamin Cooper is Director of Consumer Content at Grindr.
What did Benjamin Cooper say at the Global Dating Insights Conference?
He described Grindr's repositioning beyond hook-ups and said Madonna's team approached the company after seeing its previous year's content.
What is Benjamin Cooper's current role?
Benjamin Cooper is Director of Consumer Content at Grindr.