Snap
In short: Snap Inc. is the publicly listed company behind Snapchat, a camera and messaging app. It is based in Santa Monica, California, and led by co-founder Evan Spiegel. Snapchat is not a dating app, but its large young audience and paid subscriptions, which passed 25 million in February 2026, are used by DII as a benchmark for dating app monetisation and teen safety rules.
Key facts
| Type | Social media and messaging platform (adjacent to dating) |
|---|---|
| Headquarters | Santa Monica, United States |
| Status | Active, publicly listed (NYSE: SNAP) |
| Website | snap.com |
| Headquarters | 3000 31st Street, Santa Monica, California, United States [Snap Inc. (SNAP) Company Profile & Description, 2026] |
| Name change | Formerly Snapchat, Inc.; renamed Snap Inc. in September 2016 [Snap Inc. (SNAP) Company Profile & Description, September 2016] |
| Listing | Listed on the New York Stock Exchange as SNAP; IPO on 2 March 2017 [Snap Inc. (SNAP) Company Profile & Description, 2 March 2017] |
| Chief executive | Evan Spiegel, co-founder, has served as CEO and board member since May 2012 [Snap Inc Form 10-K FY2025, 2026] |
| Chief technology officer | Robert Murphy, co-founder, has served as CTO and board member since May 2012 [Snap Inc Form 10-K FY2025, 2026] |
| Daily active users | 493 million in Q2 2026, up 5% year over year [Snap Inc Form 10-Q Q2 2026, 30 June 2026] |
| Quarterly revenue and net loss | Q2 2026 revenue of $1,599.0 million, up 19%; net loss of $164.0 million [Snap Inc Form 10-Q Q2 2026, 30 June 2026] |
| Monthly active users | 956 million global monthly active users in Q1 2026 [Snap Inc Form 8-K, Q1 2026 results, 31 March 2026] |
| Subscriptions milestone | Direct revenue business reached a $1 billion annualised run rate; Snapchat+ passed 25 million subscribers [Snapchat+ tops 25M subscribers, driving company's direct rev, 18 February 2026] |
| Paid tiers and prices | Snapchat+ at $3.99 a month, Lens+ at $8.99 a month, Snapchat Platinum at $15.99 a month (US pricing as reported) [Snapchat+ Subscriptions Surpass $1B Annual Revenue Pace, 25M, 19 February 2026] |
| Creator Subscriptions | Test with a small group of US creators began on 23 February 2026 [Snap's direct revenue hits $1 billion annualized run rate as, 18 February 2026] |
| DII coverage | DII reported on 19 February 2026 that Snapchat+ had 25 million paying subscribers, compared with Tinder's estimated 10 to 12 million [Dating Industry Insights, 19 February 2026] |
About Snap
Snap Inc. is a US technology company that owns and operates Snapchat, a camera and messaging app built around short videos, images, Stories and Spotlight. It also makes Spectacles smart glasses. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. It is listed on the New York Stock Exchange under the ticker SNAP and has its headquarters at 3000 31st Street, Santa Monica, California.
Evan Spiegel is a co-founder and has been chief executive officer and a board member since May 2012. Co-founder Robert (Bobby) Murphy is chief technology officer and also a board member. In its second quarter 2026 filing, Snap reported 493 million daily active users, revenue of $1,599.0 million and a net loss of $164.0 million.
Snap matters to the dating industry mainly as a comparison point rather than a competitor. In February 2026 it said its direct revenue business had reached a $1 billion annualised run rate, with more than 25 million subscribers across paid offerings led by Snapchat+. It has also added Lens+, Snapchat Platinum and a Creator Subscriptions test in the US. Dating Industry Insights has used these figures to compare subscription models with those of Tinder, Bumble and Match Group, and has also covered Snap's Family Center safety tools and its response to age restrictions on teen accounts. Snapchat does not market itself as a dating service.
Stories about Snap
- Australia Banned Teens From Social Media. Snap Lost 3 Million Daily Users. Dating Apps Are Next.
Snapchat has restricted or shut 415,000 Australian teen accounts since the under-16 ban, and Snap reported a global loss of 3 million daily users. - Snapchat Has More Paying Subscribers Than Tinder. Read That Again.
Snapchat+ has reached 25 million paying subscribers, Snap Inc. says, more than Tinder's estimated 10-12 million, with a $1 billion run rate. - Snapchat's Creator Subscription Numbers Are a Benchmark Dating Apps Should Study
Snapchat begins alpha testing Creator Subscriptions in the U.S. from 23rd February, at $4.99 to $19.99 monthly, with creators keeping approximately 60%. - Snapchat's Subscriber Numbers Just Reset the Benchmark for Dating App Monetisation
Snap Inc. reported 24 million paid subscribers in Q4 2025, up 71%, as daily active users fell to 474 million, raising pressure on dating apps. - Snap's Parental Oversight: A Blueprint for Dating Apps' Regulatory Future
Snap expanded Family Center on 22 January with teen activity breakdowns and trust signals for new contacts, a possible template for dating apps.
Also mentioned in
- Australia's Age Verification Warnings: Compliance Theatre Exposed
- Social Media Age Bans: Dating Apps Are Next in Line
- Snapchat's Location Alerts Are a Dating Safety Feature Nobody Asked For
- Australia's Age Ban: Snapchat's 415,000 Blocks Reveal a Displacement Dilemma
- Meta and YouTube's Legal Fight Sets the Liability Framework Dating Apps Will Face Next
- Meta's Reels Mandate: Dating Apps Must Adapt or Face Rising CAC
- Snapchat's Age Ban: A Blueprint for Dating Apps' Regulatory Future
- Women in Dating Report: A Litmus Test for Industry Gender Equity
- Tinder's 'Nanoships' Reveal a Product-Market Fit Crisis
Questions about Snap
What is Snap Inc.?
Snap Inc. is the US company that owns Snapchat, a camera and messaging app. It is listed on the NYSE as SNAP and is based in Santa Monica, California.
Is Snapchat a dating app?
No. Snapchat is a social messaging and camera app. It matters to the dating industry as a monetisation and safety benchmark, and because many daters use it to keep in touch.
Who runs Snap?
Co-founder Evan Spiegel has been chief executive officer since May 2012, according to Snap's annual report. Co-founder Bobby Murphy is chief technology officer.
How many paying subscribers does Snap have?
In February 2026 Snap said its subscriber count had passed 25 million, with Snapchat+ driving a direct revenue business at a $1 billion annualised run rate.
How many people use Snapchat daily?
Snap reported 493 million daily active users for the second quarter of 2026, up 5% year over year.
What does Snap do?
Snap Inc. is the publicly listed company behind Snapchat, a camera and messaging app. It is based in Santa Monica, California, and led by co-founder Evan Spiegel.
Where is Snap based?
Snap is based in Santa Monica, United States.
Also known as: Snapchat, Snapchat, Inc..
Sources
- Snap Inc. (SNAP) Company Profile & Description
- Snap Inc Form 10-K FY2025
- Snap Inc Form 10-Q Q2 2026
- Snap Inc Form 8-K, Q1 2026 results
- Snapchat+ tops 25M subscribers, driving company's direct revenue ARR to $1B
- Snapchat+ Subscriptions Surpass $1B Annual Revenue Pace, 25M Subscribers
- Snap's direct revenue hits $1 billion annualized run rate as subscribers top 25 million (Reuters)
- Snapchat Has More Paying Subscribers Than Tinder. Read That Again.