Adtomica
In short: Adtomica is an independent creative and marketing agency that describes itself as born in Singapore, with an Indian arm. Abhay Kaul is its founder and CEO. It matters to the dating industry because Tinder named it agency on record for brand partnerships in India, after the Blinkit "Move On" campaign that distributed 150,000 Tinder Plus vouchers at 75% off.
Key facts
| Type | Marketing and creative agency |
|---|---|
| Headquarters | Singapore, Singapore |
| Founded | 2018 |
| Status | Active |
| Website | adtomica.com |
| Role with Tinder | Appointed agency on record (AOR) for Tinder's brand partnerships in India, following the 2025 'Move On' campaign with Blinkit [Adtomica named agency on record for Tinder's brand partnersh, May 2025] |
| Move On campaign | Campaign with Blinkit distributed 150,000 Tinder Plus vouchers at 75% off via Singles mode; Adtomica led creative direction and in-app assets [Abhay Kaul's Adtomica swipes right on Tinder as agency on re, May 2025] |
| Leadership | Abhay Kaul is founder and CEO (co-founder) [Adtomica named Agency on Record for Tinder's brand partnersh, May 2025] |
| Founded | 2018 [Adtomica - Crunchbase Company Profile & Funding] |
| Headquarters | Singapore; website says it was born in Singapore [Adtomica - Igniting iconic brands] |
| India expansion | Entered India with an office in Gurugram; offices in Singapore, Australia and India; co-founder Jess Tang is Chief Strategy Officer [Singapore-based independent marketing agency Adtomica enters, 12 October 2022] |
| Indian legal entity | Adtomica Marketing Private Limited, CIN U74999HR2018PTC075554, incorporated 6 September 2018, listed as active; revenue below INR 10 crore as of 31 March 2025 [Adtomica - Company Profile, Tracxn, 31 March 2025] |
About Adtomica
Adtomica is an independent creative and marketing agency. Its website says it was born in Singapore, and company databases list it as founded in 2018 and based in Singapore. It offers creative strategy, social media management, creator management, web design and development. It has offices in the Asia-Pacific region, and in October 2022 trade press reported its entry into India with an office in Gurugram. Its Indian entity, Adtomica Marketing Private Limited, was incorporated in September 2018 and is listed as active.
Abhay Kaul is co-founder and CEO. Trade press reported that he previously worked at Zeno Group. Jess Tang, a former chief marketing officer, joined as co-founder and Chief Strategy Officer in 2022. Reports from that year described the agency as bootstrapped, with clients including Google, Johnson & Johnson and Activision.
Its link to the dating industry is Tinder. In 2025 Adtomica worked on the "Move On" campaign with quick commerce platform Blinkit, which distributed 150,000 Tinder Plus vouchers at 75% off. Trade outlets then reported that Tinder had appointed it agency on record for brand partnerships in India. Dating Industry Insights described Adtomica as Mumbai-based, while the agency's own site and company databases point to Singapore, and trade press reports carried Mumbai datelines.
Stories about Adtomica
- Tinder's India Strategy: Grocery Apps Over Instagram Influencers
Tinder named Mumbai agency Adtomica its India brand partnerships Agency on Record after a 150,000-voucher Blinkit campaign at 75% off Tinder Plus.
Questions about Adtomica
What is Adtomica?
An independent creative and marketing agency that says it was born in Singapore and has an Indian arm.
What is Adtomica's link to Tinder?
It was named agency on record for Tinder's brand partnerships in India after the 2025 Blinkit 'Move On' campaign.
Who runs Adtomica?
Abhay Kaul is founder and CEO.
What does Adtomica do?
Adtomica is an independent creative and marketing agency that describes itself as born in Singapore, with an Indian arm. Abhay Kaul is its founder and CEO.
Where is Adtomica based?
Adtomica is based in Singapore, Singapore.
When was Adtomica founded?
Adtomica was founded in 2018.
Also known as: Adtomica Marketing Private Limited (Indian entity).
Sources
- Adtomica named agency on record for Tinder's brand partnerships in India
- Abhay Kaul's Adtomica swipes right on Tinder as agency on record for India brand partnerships
- Adtomica named Agency on Record for Tinder's brand partnerships in India
- Adtomica - Crunchbase Company Profile & Funding
- Adtomica - Igniting iconic brands
- Singapore-based independent marketing agency Adtomica enters Indian market
- Adtomica - Company Profile, Tracxn