WidowsFire
In short: WidowsFire is a dating app for widows and widowers who want casual intimacy rather than a serious relationship. It is the sister platform to Chapter 2 Dating, run by UK founder Nicky Wake, and runs on the M14 technology platform she has bought. DII cites the pairing as an example of segmenting a niche market by intent.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | United Kingdom |
| Founder | Nicky Wake |
| Website | widowsfire.dating |
| Fact | WidowsFire exists solely to facilitate casual intimacy for widows and widowers, as a sister platform to Chapter 2 Dating [Dating Industry Insights, 8 May 2026] |
| Founder | Nicky Wake, a UK founder, runs both Chapter 2 Dating and WidowsFire [Dating Industry Insights, 8 May 2026] |
| Owner | Wake purchased M14, the technology platform that powers WidowsFire, Chapter 2 Dating and SoberLove [Dating Industry Insights, 8 May 2026] |
| Users | The Chapter 2 Dating group has more than 20,000 members across three platforms in the UK, US, Canada and Australia [Dating Industry Insights, 10 September 2026] |
About WidowsFire
WidowsFire, at WidowsFire.dating, is a dating app for widows and widowers who are looking for casual intimacy. Dating Industry Insights describes it as the sister platform to Chapter 2 Dating, which serves bereaved singles seeking serious relationships. Both are run by Nicky Wake, a UK founder, and form part of what DII calls the Chapter 2 Dating group alongside the sober-dating app SoberLove.
DII reported in May 2026 that Wake had purchased M14, the technology platform that powers WidowsFire, Chapter 2 Dating and SoberLove. DII said the company had grown Chapter 2 Dating to 25,000 users, although it was unclear whether that figure covered both apps. It also reported that the group planned expansion into America, Canada and Australia.
DII points to the two-app approach as an example of segmenting a niche by intent, since bereaved singles can differ on whether they want companionship and long-term love or physical connection without a new serious relationship. In September 2026 DII reported group-level figures of more than 20,000 members across three platforms in the UK, US, Canada and Australia, and £450,000 in total investment raised. Figures for WidowsFire alone are not disclosed.
Stories about WidowsFire
- Chapter 2 and WidowsFire: Niche Dating Done Right or a Limited Play?
Chapter 2 Dating, a UK app for bereaved singles, has reached 25,000 users, the company says. Founder Nicky Wake also runs WidowsFire and has bought M14. - Widowhood Dating: Nicky Wake's Non-Profit Move Exposes a Market Gap
Nicky Wake, founder of Chapter 2 Dating and WidowsFire, has launched The Widowed Collective, a non-profit offering bereavement support to widowed people.
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Questions about WidowsFire
What is WidowsFire?
WidowsFire is a dating app for widows and widowers who want casual intimacy.
Who runs WidowsFire?
UK founder Nicky Wake runs WidowsFire, alongside Chapter 2 Dating and SoberLove.
Who founded WidowsFire?
WidowsFire was founded by Nicky Wake.
Where is WidowsFire based?
WidowsFire is based in United Kingdom.
Also known as: WidowsFire.dating.