The Pattern
Company whose API has been integrated into multiple dating apps for astrology features.
The Pattern News Coverage
12 articlesMatch Group's $10M AI Spend: A Cost Center, Not a Headcount Saver
Match Group has doubled its 2026 AI budget to $10 million and implemented spending caps tracked via a central dashboard The average software engineer at Match Group now burns through $600 monthly on A…
Michael O'Sullivan's Playbook: Can White-Label Apps Survive the AI Era?
HubPeople's white-label platform powers approximately 4,000 dating apps that have collectively generated over $100 million in revenue Average revenue per app works out to roughly $25,000, revealing th…
Turkey's LGBTQ+ App Ban: A Test for Global Dating Platforms
Turkey has blocked Jack'd and other LGBTQ+ dating apps weeks after blocking Hornet, marking the most significant coordinated crackdown on LGBTQ+ digital services in the country Turkey's population of …
Jigsaw's Offline Pivot: A Bold Bet Against AI-Driven Dating
Jigsaw Dating now runs over 200 in-person events monthly across more than 30 US cities, claiming to be America's largest organiser of in-person dating events The company's internal research claims 97%…
Tawkify's Age Gap Data: A Quantified Double Standard in Dating
US men will date partners 14.7 years younger on average but only 8.76 years older, whilst women accept 14.12 years older but just 7.14 years younger Survey of 98,798 matchmaking clients across all 50 …
Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking
36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crushes have never acted on their attraction, citing fear of rejection and lack of co…
Gen Z's Political Filters: A Self-Inflicted Dating Crisis
Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 33% of Boomers aged 55-64 Gen Z women show the steepest resistance at just 13% op…
LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.
35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of bisexual respondents use sex for headache relief, nearly twice the 22% rate amon…
Grindr's 'Bussy' Tour: A Bold Bet on Offline Engagement Amid App Fatigue
Grindr's 'Bussy' vehicle will tour five European cities during Pride season 2026: London, Cannes, Amsterdam, Brighton, and Madrid The 'Global Gayborhood' activation at Mighty Hoopla 2026 includes drag…
Dating Apps' Engagement Metrics: Profiting from User Frustration?
Dating apps exhibit a "cycling on, cycling off" pattern where users delete and reinstall apps in a loop directly correlated with deteriorating mental health The typical cycle follows a predictable pat…
ateam's 11-Minute Limit: A Bold Bet Against Dating's Engagement Economy
ateam launched in New York with an 11-minute daily usage cap and partnerships with 15 fitness studios including SoulCycle and Gotham Boxing The app attracted an 8,000-person waitlist before launch, of…
Tinder's Astrology Mode: A Quick Fix for a Deeper Engagement Problem
Tinder Canada's Astrology Mode campaign generated over 770,000 influencer impressions and more than 24,000 engagements in its initial wave The feature rollout expanded from modest social activation to…
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