The Pattern
Company whose API has been integrated into multiple dating apps for astrology features.
The Pattern News Coverage
7 articlesHappn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking
36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crushes have never acted on their attraction, citing fear of rejection and lack of co…
Gen Z's Political Filters: A Self-Inflicted Dating Crisis
Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 33% of Boomers aged 55-64 Gen Z women show the steepest resistance at just 13% op…
LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue.
35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of bisexual respondents use sex for headache relief, nearly twice the 22% rate amon…
Grindr's 'Bussy' Tour: A Bold Bet on Offline Engagement Amid App Fatigue
Grindr's 'Bussy' vehicle will tour five European cities during Pride season 2026: London, Cannes, Amsterdam, Brighton, and Madrid The 'Global Gayborhood' activation at Mighty Hoopla 2026 includes drag…
Dating Apps' Engagement Metrics: Profiting from User Frustration?
Dating apps exhibit a "cycling on, cycling off" pattern where users delete and reinstall apps in a loop directly correlated with deteriorating mental health The typical cycle follows a predictable pat…
ateam's 11-Minute Limit: A Bold Bet Against Dating's Engagement Economy
ateam launched in New York with an 11-minute daily usage cap and partnerships with 15 fitness studios including SoulCycle and Gotham Boxing The app attracted an 8,000-person waitlist before launch, of…
Tinder's Astrology Mode: A Quick Fix for a Deeper Engagement Problem
Tinder Canada's Astrology Mode campaign generated over 770,000 influencer impressions and more than 24,000 engagements in its initial wave The feature rollout expanded from modest social activation to…
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