Sizzl
In short: Sizzl was a free iOS dating app for bacon lovers, launched by the meat brand Oscar Mayer on 16 September 2015. Users matched on bacon preferences through a swipe style interface with a hold-to-sizzle button. Oscar Mayer is a Kraft Heinz brand. It is a branded marketing app, now gone from the app store, and a niche example of a consumer brand entering dating.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | United States |
| Founded | 2015 |
| Status | Discontinued; no longer searchable in the app store |
| Launch date | Released by Oscar Mayer on 16 September 2015 [Oscar Mayer Releases Sizzl, A Dating App For Bacon Lovers, 16 September 2015] |
| Platform | iOS only, iPhone 5 and up [Meet Sizzl, 16 September 2015] |
| Matching mechanism | Bacon preference questionnaire, profile browsing, and a press-and-hold 'sizzl' button to show interest; mutual matches could chat [Oscar Mayer Releases Sizzl, A Dating App For Bacon Lovers, 16 September 2015] |
| Pricing | Free to download [There Is Now a Dating App for Bacon Lovers, 2015] |
| Owner | Oscar Mayer, a brand of Kraft Heinz [Dating Industry Insights, 21 January 2025] |
| Status | No longer searchable in the app store; planned as a six month availability in 2015 [Whatever Happened To Oscar Mayer's Dating App, Sizzl?, 2024] |
| Spokesperson at launch | Eric Dahmer, Oscar Mayer marketing director, quoted in the launch statement [Meet Sizzl, 16 September 2015] |
About Sizzl
Sizzl was a dating app released by Oscar Mayer on 16 September 2015. TechCrunch described it as a closed network of bacon lovers, and the company called it a "totally real dating app" in its press release. It was free and available only on iOS, specifically iPhone 5 and later, according to Fortune. It was never made available to Android users.
New users completed a questionnaire about their bacon preferences, such as pork or turkey, and crispy or chewy. They could then browse profiles of nearby or nationwide users. Instead of swiping left or right to show interest, users held down a "sizzl" button, and the longer they held it, the stronger the signal. Matches were mutual, and matched users could chat. Oscar Mayer marketing director Eric Dahmer said in the launch statement that the app gave bacon lovers a chance to find each other.
Sizzl was a promotional product rather than a standalone dating business. Press coverage says it was planned to be available for download for about six months, and it is no longer searchable in the app store. No user numbers or commercial results have been disclosed in the sources reviewed. Dating Industry Insights notes that Oscar Mayer is owned by Kraft Heinz and that there is no sign of a relaunch. Its relevance to the industry is as an early example of a consumer goods brand using a dating format for marketing.
Stories about Sizzl
- Oscar Mayer's Sizzl: A Case Study in Branded Dating Apps That Fizzled
Oscar Mayer's Sizzl dating app, launched in 2015, has no disclosed user metrics, so a retrospective fails B2B trade standards, the piece argues.
Questions about Sizzl
Who made Sizzl?
Sizzl was released by Oscar Mayer, a brand owned by Kraft Heinz.
When did Sizzl launch?
It launched on 16 September 2015.
Was Sizzl available on Android?
No. It was iOS only.
Is Sizzl still available?
No. It is no longer searchable in the app store, and it was planned as a limited run of about six months.
What is Sizzl?
Sizzl was a free iOS dating app for bacon lovers, launched by the meat brand Oscar Mayer on 16 September 2015. Users matched on bacon preferences through a swipe style interface with a hold-to-sizzle button. Oscar Mayer is a Kraft Heinz brand.
Where is Sizzl based?
Sizzl is based in United States.
When was Sizzl founded?
Sizzl was founded in 2015.
Also known as: Oscar Mayer Sizzl, Sizzl by Oscar Mayer, Sizzl: The Oscar Mayer Dating App.