Sirf Coffee
In short: Sirf Coffee is a paid, matchmaker-led dating service for Indians and people of Indian origin worldwide. It arranges curated offline dates instead of app swiping. Founded by Sunil Hiranandani with his sister Naina, it is privately held and headquartered in Mumbai, with a presence in London and Dubai. It is a notable human-curated alternative in India's dating market.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Mumbai, India |
| Founded | 2009 |
| Status | Operating |
| Website | sirfcoffee.com |
| LinkedIn profile | |
| Official website | sirfcoffee.com [sirfcoffee.com] |
| What it is | Bespoke, offline dating and matchmaking service for progressive singles of Indian origin [sirfcoffee.com] |
| Founder | Sunil Hiranandani [sirfcoffee.com] |
| Co-founder | Naina Hiranandani, Co-founder and COO (as of 2019) [yourstory.com, November 2019] |
| Founded | Started in 2009 and commercialised in 2013, per YourStory and LinkedIn [yourstory.com] |
| Headquarters | Mumbai, India; also present in London [in.linkedin.com] |
| Company type and size | Privately held, 11 to 50 employees [in.linkedin.com] |
| Locations served | Serves clients from London, Dubai and Mumbai [sirfcoffee.com] |
| How it works | Application, interview in person or by video, membership plan, then curated dates [sirfcoffee.com] |
| DII mention | Rahul Maheshwari of Sirf Coffee listed as speaker at GDI Mumbai conference on 20 November 2024 [Dating Industry Insights, 14 November 2024] |
About Sirf Coffee
Sirf Coffee, written on its site as Sirf (Just) Coffee, is a paid dating and matchmaking service aimed at progressive singles of Indian origin around the world. It describes itself as neither a typical dating app nor a matrimonial site. Applicants fill in a form and are interviewed in person or by video. If accepted, they join a membership plan and are set up on dates chosen by a matchmaker, in their home city or elsewhere. The company says personal details and photos are not shared with other clients before a date.
The service was founded by Sunil Hiranandani, who began it after moving from London to Mumbai. YourStory reported in 2019 that it started in 2009 and was commercialised in 2013, and that his sister Naina Hiranandani joined in 2013 as co-founder and chief operating officer. LinkedIn lists the company as privately held, based in Mumbai, with 11 to 50 employees. Its website says it serves clients from London, Dubai and Mumbai, and cites activity in 65 cities.
For the dating industry, Sirf Coffee is an example of a human-curated, offline model operating alongside swipe-based apps in India and the diaspora. A Dating Industry Insights story from November 2024 listed Rahul Maheshwari of Sirf Coffee as a speaker at the Global Dating Insights Mumbai conference. That story describes the company as routing app matches into offline meetups. The company's own materials describe a matchmaker-led service rather than an app, so treat that description with care. Trustpilot reviews of the service are mixed but mostly positive.
Also mentioned in
Questions about Sirf Coffee
Is Sirf Coffee a dating app?
Its own materials describe it as a bespoke, matchmaker-led dating and matchmaking service with offline dates, not a swipe-based app.
Who founded Sirf Coffee?
Sunil Hiranandani founded it. His sister Naina Hiranandani is co-founder and was named COO in 2019.
Where is Sirf Coffee based?
LinkedIn lists its headquarters as Mumbai. The website says it serves clients from London, Dubai and Mumbai.
Who owns Sirf Coffee?
LinkedIn lists it as privately held. No public ownership details were found.
What is Sirf Coffee?
Sirf Coffee is a paid, matchmaker-led dating service for Indians and people of Indian origin worldwide. It arranges curated offline dates instead of app swiping. Founded by Sunil Hiranandani with his sister Naina, it is privately held and headquartered in Mumbai, with a presence in London and Dubai.
When was Sirf Coffee founded?
Sirf Coffee was founded in 2009.
Also known as: Sirf (Just) Coffee.