SeekingArrangement
In short: SeekingArrangement is the former name of Seeking.com, a premium dating site founded by Brandon Wade in 2006 and based in Las Vegas, Nevada. It began as a sugar dating service and was renamed in 2022 as it repositioned as luxury dating. Wade and Dana Rosewall are co-CEOs. It matters to the industry as a large niche operator that moved away from the sugar label.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Las Vegas, United States |
| Founded | 2006 |
| Status | Active |
| Website | seeking.com |
| Former name | Seeking.com was formerly known as SeekingArrangement; it was renamed in 2022 as the company repositioned as a luxury dating site. [Seeking CEO Brandon Wade on rebranding, growth and running a, 2026] |
| Founded | Established in 2006 by Brandon Wade. [Dana Rosewall Joins Seeking.com as Co-CEO to Lead Luxury Dat, 10 June 2024] |
| Leadership | Brandon Wade returned as CEO with Dana Rosewall as co-CEO in June 2024. [Dana Rosewall Joins Seeking.com as Co-CEO to Lead Luxury Dat, 10 June 2024] |
| Leadership history | Wade stepped down as CEO of Seeking.com and Reflex Media on 9 June 2022; COO/CTO Ruben Buell was named successor. [SEEKING.COM AND REFLEX MEDIA CEO BRANDON WADE STEPPING DOWN, 9 June 2022] |
| Headquarters | Las Vegas, Nevada, United States. [SEEKING.COM AND REFLEX MEDIA CEO BRANDON WADE STEPPING DOWN, 9 June 2022] |
| Membership (company claim) | Over 46 million members worldwide, per the company's June 2024 press release. [Dana Rosewall Joins Seeking.com as Co-CEO to Lead Luxury Dat, 10 June 2024] |
| Membership (CEO statement) | Wade said about 56 million people have joined in total and about one million are active each month. [Seeking CEO Brandon Wade on rebranding, growth and running a, 2026] |
| Official website policy | Homepage states that sugar dating and all forms of transactional relationships are strictly prohibited; free to join; 18+; available in eight languages. [Seeking.com | Date People Who Make Life Better, 23 October 2026] |
| Corporate entities named on site | Site footer credits Seeking.com in conjunction with W8 Tech Limited, W8tech Cyprus Limited and related companies. [Seeking.com | Date People Who Make Life Better, 2026] |
| DII coverage | DII reported on 20 July 2026 that Seeking.com launched a public gallery of detected scammers and has not disclosed its false positive rate. [Dating Industry Insights, 20 July 2026] |
About SeekingArrangement
SeekingArrangement is the original name of Seeking.com, an online dating site that Brandon Wade founded in 2006. It first became known as a sugar dating service, connecting wealthy, typically older men with younger women in relationships that could involve financial support. The company renamed it Seeking.com in 2022 and now describes it as a luxury dating site under the slogan "Date people who make life better". The old seekingarrangement.com address is reported to redirect to seeking.com. The homepage now states that sugar dating and all forms of transactional relationships are strictly prohibited.
The company is based in Las Vegas, Nevada. In June 2022 Wade stepped down as CEO and Ruben Buell, then COO and CTO, succeeded him. In June 2024 Wade returned as CEO with Dana Rosewall as co-CEO. A 2024 press release put membership at over 46 million. In a 2026 interview Wade said about 56 million people have joined in total and about one million are active each month. These are company figures and are not independently verified. The site is available in eight languages and lists a Google Play app link on its homepage.
For the dating industry, Seeking is a long-running niche operator that has tried to move from sugar dating to a mainstream premium position. Dating Industry Insights has covered its "modern hypergamy" research campaign and its public gallery of detected scammers. DII noted that the research disclosed no methodology and that the gallery's false positive rate has not been published.
Also mentioned in
Questions about SeekingArrangement
Is SeekingArrangement the same as Seeking.com?
Yes. Seeking.com was formerly known as SeekingArrangement and was renamed in 2022.
Who founded SeekingArrangement?
Brandon Wade founded it in 2006. He is now co-CEO with Dana Rosewall.
Where is Seeking based?
Las Vegas, Nevada, in the United States.
Does Seeking still allow sugar dating?
No. Its homepage says sugar dating and all forms of transactional relationships are strictly prohibited.
What is SeekingArrangement?
SeekingArrangement is the former name of Seeking.com, a premium dating site founded by Brandon Wade in 2006 and based in Las Vegas, Nevada. It began as a sugar dating service and was renamed in 2022 as it repositioned as luxury dating. Wade and Dana Rosewall are co-CEOs.
Where is SeekingArrangement based?
SeekingArrangement is based in Las Vegas, United States.
When was SeekingArrangement founded?
SeekingArrangement was founded in 2006.
Also known as: Seeking.com, SeekingArrangement.com.
Sources
- Seeking CEO Brandon Wade on rebranding, growth and running a company with his wife
- Dana Rosewall Joins Seeking.com as Co-CEO to Lead Luxury Dating Platform's New Vision
- SEEKING.COM AND REFLEX MEDIA CEO BRANDON WADE STEPPING DOWN
- Seeking.com | Date People Who Make Life Better
- Seeking's Scammer Gallery: Accountability or Legal Minefield?