Seeking.com
In short: Seeking.com is an online dating site and Android app that presents itself as a luxury service for ambitious singles. It launched in 2006 as SeekingArrangement. The site credits W8 Tech Limited and related companies, and it is led from Las Vegas, Nevada by co-CEOs Brandon Wade and Dana Rosewall. It matters to the industry for its AI verification and public scammer gallery.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Las Vegas, United States |
| Founded | 2006 |
| Status | Active |
| Website | seeking.com |
| Official website | seeking.com [Seeking.com | Date People Who Make Life Better, October 2026] |
| Founded | 2006, originally as SeekingArrangement [About Us | Learn More About Seeking.com, May 2026] |
| Positioning | Describes itself as a luxury dating site; says sugar dating and financial arrangements are prohibited under its community standards [About Us | Learn More About Seeking.com, May 2026] |
| Companies credited | Site footer credits Seeking.com in conjunction with W8 Tech Limited, W8tech Cyprus Limited and related companies [Seeking.com | Date People Who Make Life Better, October 2026] |
| Leadership | Brandon Wade (founder) and Dana Rosewall are co-CEOs since June 2024 [Frequently Asked Questions - About Seeking, June 2024] |
| Ownership | Company says it is family-owned and not publicly traded [Frequently Asked Questions - About Seeking] |
| Headquarters | Las Vegas, Nevada, United States [Seeking CEO Brandon Wade on rebranding, growth and running a, October 2026] |
| Apps | Android app on Google Play; no iOS App Store app, with a progressive web app for iPhone [Download the Seeking App, 2026] |
| Android app developer | W8 Tech Limited listed as developer on Google Play, per AppBrain [Seeking for Android - Free App, 11 October 2026] |
| AI selfie verification | DII reported Seeking requires AI facial verification (Selfie Liveness Check) for new users only, exempting existing members [Dating Industry Insights, 20 February 2025] |
| Public scammer gallery | DII reported Seeking publicly shows photos of accounts it identifies as scammers and claims its AI catches more than 90% before they message members; false positive rate not disclosed [Dating Industry Insights, 31 August 2026] |
About Seeking.com
Seeking.com is an online dating service that began in 2006 as SeekingArrangement. Its own About page says it has moved away from that original model and that sugar dating, financial arrangements and similar relationship structures are now prohibited under its community standards. The company now describes itself as a luxury dating site for success-minded singles, and it says it is free to join. The site is available in eight languages.
The company is based in Las Vegas, Nevada. Founder Brandon Wade and Dana Rosewall have been co-CEOs since June 2024, according to the company's FAQ. Seeking says it is family-owned and not publicly traded. The website footer credits Seeking.com "in conjunction with" W8 Tech Limited, W8tech Cyprus Limited and related companies, and W8 Tech Limited is the developer shown for the Android app on Google Play. Seeking offers an Android app through Google Play. It says its iOS app is unavailable in the Apple App Store and offers a progressive web app for iPhone users instead.
Dating Industry Insights has covered Seeking mainly on trust and safety. In February 2025 it reported that Seeking introduced AI selfie liveness checks for new members only. In August 2026 it reported that Seeking shows photos of accounts it identifies as scammers in a public gallery and says its AI catches more than 90% of scammers before they message members. DII noted that Seeking has not disclosed a false positive rate and raised UK GDPR questions about the gallery.
Stories about Seeking.com
- Seeking's Public Scammer Gallery: Transparency or Legal Minefield?
Seeking.com now publicly shows photos of alleged scammers and says its AI catches more than 90% before they message members. UK GDPR risks are raised. - Seeking's Scammer Gallery: Accountability or Legal Minefield?
Seeking.com has launched a public gallery of detected scammers, a first among major dating platforms, but it has not disclosed its false positive rate. - Seeking's AI Verification: Security Theatre or Retention Strategy?
Seeking.com now requires AI facial verification for new users only and exempts all existing members from biometric checks.
Questions about Seeking.com
What is Seeking.com?
Seeking.com is an online dating site and Android app that describes itself as a luxury dating service. It launched in 2006 as SeekingArrangement.
Who runs Seeking.com?
According to the company's FAQ, Brandon Wade and Dana Rosewall have been co-CEOs since June 2024. The company is based in Las Vegas, Nevada.
Does Seeking have an iPhone app?
No. Seeking says its iOS app is unavailable in the Apple App Store and offers a progressive web app for iPhone users. An Android app is on Google Play.
Does Seeking still allow sugar dating?
Seeking's About page says sugar dating, financial arrangements and mutually beneficial relationship structures are prohibited under its community standards.
Why has Dating Industry Insights covered Seeking?
DII has covered its AI selfie verification for new members and its public gallery of alleged scammers, including questions about accuracy and UK GDPR.
Where is Seeking.com based?
Seeking.com is based in Las Vegas, United States.
When was Seeking.com founded?
Seeking.com was founded in 2006.
Also known as: Seeking, SeekingArrangement, SeekingArrangement.com.
Sources
- Seeking.com | Date People Who Make Life Better
- About Us | Learn More About Seeking.com
- Frequently Asked Questions - About Seeking
- Seeking CEO Brandon Wade on rebranding, growth and running a company with his wife
- Download the Seeking App
- Seeking for Android - Free App
- Seeking's AI Verification: Security Theatre or Retention Strategy?
- Seeking's Public Scammer Gallery: Transparency or Legal Minefield?