Pookie Tools
In short: Pookie Tools is an iPhone app offering AI-powered dating advice for Gen Z, fronted by creator Haliey Welch, known for the "Hawk Tuah" video. It is listed on the App Store under Vego Pictures L.L.C. and was built with Ultimate AI Studio founder Ben Ganz. It matters as an example of a creator-led AI dating coaching product.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | United States |
| Founded | 2024 |
| Status | Active: App Store listing seen; recent activity not confirmed |
| Website | apps.apple.com/us/app/pookie-tools/id6737795574 |
| Launch | Launched on the App Store in November 2024 as an AI dating advice app fronted by Haliey Welch ['Hawk Tuah' girl launches Pookie Tools, an AI-powered dating, 14 November 2024] |
| Developer / seller | Vego Pictures L.L.C. is listed as the developer; category Lifestyle, age rating 18+, iPhone only [Pookie Tools App - App Store, 29 January 2025] |
| Build partner | Haliey Welch partnered with Ben Ganz, founder of Ultimate AI Studio, to build the app [TechCrunch, 14 November 2024] |
| Features | AI chatbot for conversation starters and advice, outfit recommendations, profile tips, zodiac compatibility, Flirt Meter, Bald Predictor and Height Detector [TechCrunch, 14 November 2024] |
| Pricing | Subscription model reported at $7 per week or $50 per year with a three-day free trial; App Store lists weekly and annual plans from $4.99 to $49.99 [TechCrunch; App Store listing, 14 November 2024] |
| Platform | Available exclusively on iOS [Haliey Welch Is Putting Her Own Twist on Dating Apps with 'P, November 2024] |
| App Store version history | Version 1.0 dated 10 November 2024; latest listed version 1.0.4 dated 29 January 2025 [Pookie Tools App - App Store, 29 January 2025] |
| Third-party app metrics | mwm.ai lists 9K+ downloads, a 2.9/5 rating from 100 ratings and first release on 10 November 2024 [Pookie Tools - Lifestyle App (mwm.ai)] |
About Pookie Tools
Pookie Tools is an AI-powered dating advice app for iPhone. It was launched in November 2024 by Haliey Welch, the creator who became known for her "Hawk Tuah" video and who hosts the Talk Tuah podcast. TechCrunch reported that she built it with Ben Ganz, founder of Ultimate AI Studio, an AI customer support automation company. The App Store lists the seller as Vego Pictures L.L.C. The app is not a matching service. Its pitch is help with conversation, profiles and dates rather than swiping.
According to its App Store listing and press coverage, the app includes a conversation assistant, quick text suggestions, zodiac compatibility insights, outfit recommendations, date ideas, profile tips and conversation openers. TechCrunch also described a "Flirt Meter" that scores text messages, and two tools that drew criticism: a "Bald Predictor" and a "Height Detector". Welch said they were meant to be lighthearted. Access is by subscription. TechCrunch reported prices of $7 a week or $50 a year with a three-day free trial, and the App Store lists a range of weekly and annual plans.
The app matters to the dating industry as an early example of a creator-fronted AI coaching product sitting alongside the major dating apps rather than competing with them. Third-party tracker mwm.ai shows the latest version as 1.0.4 with a 2.9 out of 5 rating, and the App Store listing showed 3.3 from 62 ratings when indexed. DII has cited the app as a case of launch-week interest fading. It gave a December 2024 launch date and a download figure attributed to data.ai. Neither matches the App Store and TechCrunch record of a November 2024 launch, and the figure is not confirmed here.
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Questions about Pookie Tools
What is Pookie Tools?
An AI-powered dating advice app for iPhone, fronted by creator Haliey Welch, offering conversation help, profile tips, outfit and date ideas and zodiac compatibility.
Who makes Pookie Tools?
The App Store lists Vego Pictures L.L.C. as the developer. TechCrunch reported Welch built it with Ben Ganz of Ultimate AI Studio.
How much does Pookie Tools cost?
TechCrunch reported $7 a week or $50 a year with a three-day free trial. Check the App Store for current prices.
When did Pookie Tools launch?
The App Store version history starts on 10 November 2024, and TechCrunch reported the launch on 14 November 2024. A DII article gives December 2024, which does not match these sources.
Where is Pookie Tools based?
Pookie Tools is based in United States.
When was Pookie Tools founded?
Pookie Tools was founded in 2024.
Also known as: Pookie Tool, Pookie Tools AI.