Mutual Attraction
In short: Mutual Attraction is a London matchmaking and dating agency, run by Mutual Attraction Ltd, that offers personal introductions to professional singles in the UK and abroad. It works offline rather than through an app or searchable profiles. It matters to the dating industry as a small, established example of the human matchmaking model that sits alongside app operators.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | London, United Kingdom |
| Status | Active (company listed as active on Endole) |
| Website | mutualattraction.co.uk |
| Business type | London based dating agency and matchmaking service for single professionals, with international matchmaking connections [Matchmaking - the lifestyle choice for dynamic single profes] |
| Operating company | Mutual Attraction Ltd; website footer lists a registered office at 124 Cromwell Rd, London, SW7 4ET [Enquire - Mutual Attraction Ltd, 2026] |
| Incorporation | Mutual Attraction Limited is listed as an active company incorporated on 24 November 2011 (Endole, a third party source; it lists a registered office in Egham, Surrey) [Mutual Attraction - Brand Profile - Endole, 24 November 2011] |
| Service model | Not an online dating website: no member profiles online, no search facility, and clients cannot contact each other until both agree to an introduction [Mutual Attraction frequently asked questions] |
| Membership process | Discovery call, profiling questionnaire, photo session and a session with a dating coach, followed by introductions to compatible matches [Matchmaking - the lifestyle choice for dynamic single profes] |
| Events | Get-Together singles events in London with partner Club Introductions, for groups of 6 to 10 people; three event credit package priced at £50 [Get-Together Singles Events] |
| Awards (company claim) | Website lists UK Matchmaker of the Year 2014 (UK Dating Awards) and Best International Matchmaker 2014 (iDate Awards), among others [Mutual Attraction, An Award winning London Dating & Matchmak, 2014] |
About Mutual Attraction
Mutual Attraction is a London based dating agency and matchmaking service. Its website describes it as a personal agency for single professionals, with a UK network and international matchmaking connections. It operates through Mutual Attraction Ltd. The company says it is not an online dating website: it holds no member profiles online, offers no search facility, and clients cannot contact each other until both agree to an introduction.
Membership begins with a discovery call or video call, followed by a profiling questionnaire, a photo session and a session with a dating coach. A matchmaker then introduces the client to a compatible match and collects private feedback after each date. The agency also runs small Get-Together singles events in London with a partner, Club Introductions. These are open to members and non-members, and the website lists a three event credit package at £50.
The agency lists several industry awards on its site, including UK Matchmaker of the Year 2014 at the UK Dating Awards and Best International Matchmaker 2014 at the iDate Awards. These are the company's own statements. Sources differ on who founded the business and when: the company website gives 2012 as the launch year, while a third party company profile gives an incorporation date of 24 November 2011. Mutual Attraction is unrelated to the LDS dating app Mutual and to the Iris Dating feature of the same name.
Also mentioned in
Questions about Mutual Attraction
What is Mutual Attraction?
A London based dating agency and matchmaking service that makes personal introductions for single professionals in the UK and abroad.
Is Mutual Attraction a dating app?
No. Its FAQ says it is not an online dating website and holds no member profiles online.
Is it the same as the Mutual app?
No. Mutual is a separate dating app for members of the Church of Jesus Christ of Latter-day Saints.
Where is Mutual Attraction based?
Mutual Attraction is based in London, United Kingdom.
Also known as: Mutual Attraction Limited, Mutual Attraction Ltd, Mutual Attraction Matchmaking London.