Mutual
In short: Mutual is a dating app for members of The Church of Jesus Christ of Latter-day Saints, run by Mutual LLC, a privately held company based in Lehi, Utah. It was founded in 2016 and is open to non-members who follow its rules. It matters to the industry as a faith-based niche app that added capped, 15 minute video speed dating in 2024.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Lehi, United States |
| Founded | 2016 |
| Status | Operating |
| Website | mutual.app |
| LinkedIn profile | |
| Developer and seller | Mutual LLC [Mutual LDS Dating] |
| Headquarters | Lehi, Utah, United States (1881 W Traverse Pkwy Ste E-541) [Mutual LDS Dating] |
| Founded | 2016; privately held; 11 to 50 employees [Mutual | LinkedIn] |
| Founders | Co-founder Cooper Boice and CEO and co-founder Bob Carroll developed the app together [Online dating apps are on the rise. How does Mutual compare?] |
| Audience | Dating app for members of The Church of Jesus Christ of Latter-day Saints; not endorsed by the Church; non-members can join if they uphold standards [Mutual LDS Dating] |
| Premium tier | MutualUp, with features such as See Who Likes Me, Profile Boost, Ward Hop and extra filters [Mutual LDS Dating] |
| Speed dating feature | Three five-minute video chats in a 15 minute session; DII reported over 2 million members [Dating Industry Insights, 29 May 2024] |
About Mutual
Mutual is a dating app for single members of The Church of Jesus Christ of Latter-day Saints, sometimes called LDS or Mormon singles. Its App Store listing names Mutual LLC as the developer and seller, and describes the app as created by BYU graduates. The listing also states that the services are not made, provided, approved or endorsed by the Church or Intellectual Reserve, Inc. Non-members can join if they follow the app's standards, according to its Google Play listing.
According to KSL, the app was developed by co-founder Cooper Boice and CEO and co-founder Bob Carroll. LinkedIn lists Mutual as a privately held software company founded in 2016, based in Lehi, Utah, with 11 to 50 employees. The Google Play listing gives the same Lehi address. Besides free use, the app sells a paid tier called MutualUp, which its Google Play listing says includes features such as seeing who has liked you, profile boosts, location changes and extra filters.
Dating Industry Insights reported in May 2024 that Mutual, which it said had more than two million members, launched a speed-dating feature. Users are matched for three five-minute video chats, and the session ends after 15 minutes. If both people are interested, they can continue by message. DII quoted Boice as describing the design as a response to the overwhelming nature of online dating. Mutual did not say whether the feature is behind the paywall. The member figure comes from DII's report and could not be checked against an independent source.
Stories about Mutual
- Mutual's Speed-Dating Feature: A Retention Play Disguised as User Care?
Mormon dating app Mutual, with over 2 million members, has launched speed dating that caps sessions at 15 minutes: three five-minute video chats.
Questions about Mutual
What is Mutual?
Mutual is a dating app for single members of The Church of Jesus Christ of Latter-day Saints, run by Mutual LLC.
Is Mutual endorsed by the Church?
No. Its App Store listing says the services are not made, provided, approved or endorsed by the Church or Intellectual Reserve, Inc.
Where is Mutual based?
Its developer listing and LinkedIn page give Lehi, Utah, in the United States.
How does Mutual speed dating work?
DII reported that users are matched for three five-minute video chats in a 15 minute session, and can message each other afterwards if both are interested.
When was Mutual founded?
Mutual was founded in 2016.
Also known as: Mutual LDS Dating, Mutual LDS Dating: Meet & Chat, Mutual LDS Dating: Meet & Date, MutualUp.