Loverse
In short: Loverse is a Japanese matching-style app in which every match is an AI character, not a real person. It is run by Samansa Co., Ltd, a Tokyo start-up led by founder Goki Kusunoki. Launched on the web in June 2023, it matters to the dating industry as an early example of AI companions borrowing the swipe-and-match format.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Tokyo, Japan |
| Founded | 2023 |
| Status | Operating |
| Website | loverse.jp |
| Operator | Samansa Co., Ltd (サマンサ株式会社), Tokyo, Japan; representative director and CEO Goki Kusunoki; capital ¥20 million [LOVERSE corporate site, Samansa Co., Ltd, 2026] |
| Launch | Web version released 19 June 2023 under the name samansa; company incorporated 28 August 2023 [LOVERSE corporate site, Samansa Co., Ltd] |
| Product concept | Matching app where all matches are AI characters; operator says AI partners lead their own daily lives and can be slow to reply or unmatch users [PR TIMES, Samansa press release, 9 June 2025] |
| Rename | Renamed from samansa to Loverse on 10 December 2023 when male AI partners were added [PR TIMES, Samansa press release, December 2023] |
| Mobile apps | iOS and Android apps officially released on 9 June 2025, after a web-only period [PR TIMES, Samansa press release, 9 June 2025] |
| Pricing | Up to 20 free messages a month; premium membership at ¥2,500 a month for unlimited messages [ITmedia AI+, 10 June 2025] |
| Funding | Seed round from East Ventures announced by the company; later press reports cite about ¥30 million raised [LOVERSE, Samansa Co., Ltd] |
| Funding (press) | Reported ¥30 million raised to expand characters for women and LGBT+ users; over 5,000 users, mostly men in their 40s and 50s [AOL, citing Bloomberg, 2024] |
| App Store listing | Developer Samansa Co., Ltd; rated 18+; category Entertainment; in-app coin purchases [App Store listing] |
| Patent | Japanese patent No. 7418684, 'AI and human matching system', held by Samansa [LOVERSE corporate site, Samansa Co., Ltd] |
About Loverse
Loverse is a matching-style app built around AI characters. Users create a profile, "match" with one of several thousand AI partners and exchange messages, but nobody on the other side is a real person. The operator says each AI partner has its own daily routine, so replies can be slow and matches can be dropped. The service is aimed at adults, and the operator markets it as usable by married people and those raising children. It started as "samansa" in June 2023 and was renamed Loverse in December 2023, when male AI partners were added to the original female ones. Same-sex matching was added later.
The app is run by Samansa Co., Ltd, whose corporate site lists a Tokyo address in Shibuya, capital of ¥20 million and Goki Kusunoki as representative director and CEO. The company has reported a seed round from East Ventures. Press coverage in 2024 cited roughly ¥30 million raised and over 5,000 users, mostly men in their 40s and 50s. The company holds a Japanese patent for an AI and human matching system. iOS and Android apps launched on 9 June 2025, after a web-only start. Free users get a limited number of messages each month, and a premium plan is priced at ¥2,500 a month according to ITmedia.
For the industry, Loverse is a notable case of the dating-app format being used for AI relationships rather than introductions between people. Its model of paid messaging credits and subscriptions follows conventional dating monetisation. A July 2024 DII roundup described it as having government and investor backing. This profile found a seed investor, East Ventures, but no source for government backing, so that claim should not be repeated without confirmation.
Stories about Loverse
- New Dating Apps Bet on Niche Markets. Investors Should Be Skeptical.
Six new dating apps, including YouMatch and Loverse, have launched while Match Group's market cap fell from $46B in 2021 to roughly $8B.
Questions about Loverse
What is Loverse?
Loverse is a Japanese matching-style app where every match is an AI character rather than a real person. It is run by Samansa Co., Ltd.
Who owns Loverse?
Samansa Co., Ltd, a Tokyo company whose representative director and CEO is Goki Kusunoki.
When did Loverse launch?
The web version launched on 19 June 2023 as samansa and was renamed Loverse in December 2023. iOS and Android apps followed on 9 June 2025.
How much does Loverse cost?
It is free to start with a monthly message limit. ITmedia reported a premium plan at ¥2,500 a month. The App Store listing also shows coin purchases.
Does Loverse have government backing?
DII's July 2024 roundup said so, but no source found for this profile confirms government backing. A seed round from East Ventures is documented by the company.
Where is Loverse based?
Loverse is based in Tokyo, Japan.
When was Loverse founded?
Loverse was founded in 2023.
Also known as: samansa (former name), ずっと恋愛 LOVERSE -AI彼女・AI彼氏 既婚者でも.