Love and Producer
In short: Love and Producer is a Chinese otome mobile game in which players text and call male characters while running a media production company. Papergames, based in Suzhou, developed it and released it in China in December 2017. Its global English version, Mr Love: Queen's Choice, closed in March 2026. DII cites it as a virtual boyfriend title in China's dating market.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Suzhou, China |
| Founded | 2017 |
| Status | Active in China and Taiwan; global English version (Mr Love: Queen's Choice) closed on 27 March 2026 |
| Developer | Papergames, a video game developer and publisher headquartered in Suzhou, Jiangsu, China [Papergames - Gematsu] |
| China launch | Released in mainland China on 14 December 2017 for iOS and Android [Mr Love, 14 December 2017] |
| Genre and gameplay | Otome visual novel mobile game in which players text, chat and call male love interests while developing a career as a media producer [Mr Love] |
| Global version shutdown | The global English version, Mr Love: Queen's Choice, was set to end service on 27 March 2026. It was published by Elex. Chinese and Taiwanese servers were not affected. [Mr. Love, 27 March 2026] |
| Mainland China operator | Wuhu Papergames Network Technology Co., Ltd. is listed as developer and operator on Tencent's app store (Yingyongbao) [恋与制作人 - 应用宝] |
| Monetisation | Free-to-play with card collection; dating stories are unlocked by obtaining the matching card, which can involve spending real money [Avatar and Real Me] |
| DII coverage | DII named Papergames' Love and Producer as a virtual boyfriend title and cited Sensor Tower estimates of over $200 million lifetime revenue [Dating Industry Insights] |
About Love and Producer
Love and Producer (恋与制作人) is a Chinese otome visual novel game for mobile devices. Players take the role of a TV producer who saves a production company and builds romantic storylines with four male characters. The game lets players text, chat and call those characters, and it uses collectable cards and a free-to-play model in which some dating stories are unlocked with cards, some of them bought with real money. Academic work describes it as a romance simulation aimed at women.
Papergames, a developer and publisher headquartered in Suzhou, Jiangsu, made the game. It is also known for Shining Nikki and Love and Deepspace. Love and Producer launched in mainland China on 14 December 2017 for iOS, with a full release on Android and iOS following on 20 December. Overseas versions included Japan (Love and Producer ~EVOL×LOVE~), Southeast Asia (Mr Love: Dream Date) and an English release as Mr Love: Queen's Choice, which Elex published. The English global server stopped on 27 March 2026, with the developer citing growing operating difficulties. Reports say the Chinese and Taiwanese versions are unaffected.
For the dating industry, the game is an example of paid virtual romance competing for the attention of women who might otherwise use dating apps. A DII article on China's dating market named it as a virtual boyfriend title and quoted Sensor Tower estimates of more than $200 million in lifetime revenue. We have not verified that figure independently.
Also mentioned in
Questions about Love and Producer
Who makes Love and Producer?
Papergames, a game developer and publisher headquartered in Suzhou, China, develops it. Wuhu Papergames Network Technology is listed as the mainland China operator.
Is Love and Producer still available?
The global English version, Mr Love: Queen's Choice, ended service on 27 March 2026. Reports say the Chinese and Taiwanese versions continue to run.
Is Love and Producer a dating app?
No. It is an otome mobile game with scripted romance storylines, not a service for meeting real people. DII covers it as a virtual boyfriend product that competes for the attention of women in China's dating market.
What is Love and Producer?
Love and Producer is a Chinese otome mobile game in which players text and call male characters while running a media production company. Papergames, based in Suzhou, developed it and released it in China in December 2017. Its global English version, Mr Love: Queen's Choice, closed in March 2026.
Where is Love and Producer based?
Love and Producer is based in Suzhou, China.
When was Love and Producer founded?
Love and Producer was founded in 2017.
Also known as: Koi to Producer: EVOL x LOVE, Koi to Producer: EVOL×LOVE, Mr Love: Dream Date, Mr Love: Queen's Choice.
Sources
- Papergames - Gematsu
- Mr Love: Queen's Choice, Market and Revenue Analysis 2025
- Mr Love: Queen's Choice shutdown brings its 7-year otome journey to an end
- Mr. Love: Queen's Choice by Love and Deepspace Devs Shuts Down Global Server | Game8
- 恋与制作人 - 应用宝
- Avatar and Real Me: Identity Anxiety of Chinese Mobile Otome Games
- China's Dating Market: Why Match and Bumble Missed the Real Problem