Keeper
In short: Keeper is an AI-assisted matchmaking service for people looking to marry, operated by Keeper Dating, Inc. and led by founder and CEO Jake Kozloski. It is based in New York and runs as a web app, with human matchmakers reviewing AI-selected matches. It disclosed a $4 million pre-seed round in December 2025. Its success-fee pricing and use of appearance data are of interest to the industry.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | New York, United States |
| Founded | 2022 |
| Status | Active, privately held, pre-seed funded |
| Founder | Jake Kozloski |
| Website | keeper.ai |
| LinkedIn profile | |
| What it is | AI-assisted matchmaking service for people seeking marriage; says it is not a typical dating app; web app used in the browser [Keeper FAQs, 2026] |
| Founder and CEO | Jake Kozloski [Keeper Raises $4M Pre-Seed Funding (FinSMEs), December 2025] |
| Founded | 2022 (launched May 2022 according to Dating News) [Keeper Raises $4M Pre-Seed Funding (FinSMEs), December 2025] |
| Funding | $4 million pre-seed, led by Lightbank and Lakehouse Ventures, with Champion Hill Ventures and Goodwater Capital participating [Keeper Raises $4M Pre-Seed Funding (FinSMEs), 11 December 2025] |
| Headquarters | New York, New York, United States [Keeper Raises $4M Pre-Seed Funding (FinSMEs), December 2025] |
| Legal entity | Keeper Dating, Inc. [Keeper - Crunchbase Company Profile & Funding, 2026] |
| Sign-ups (company claim) | More than 1.5 million beta sign-ups; about 300,000 created accounts, per the CEO [A startup betting that AI can find your 'soulmate' has raise, December 2025] |
| Pricing model | Marriage bounty success fee plus per-match fee that falls 20% with each new match; amount not published in the FAQ; Business Insider reported a $50,000 bounty [Keeper FAQs, 2026] |
| Use of AI | Custom AI models plus select third-party models including OpenAI's GPT API; AI evaluates photos to check appearance criteria; matchmakers review matches before introductions [Keeper FAQs, 2026] |
| Photo testing tool | Separate tool giving normalised 1 to 10 attractiveness ratings on profile photos from anonymous raters [Dating Profile Photo Test (Keeper), 2026] |
| DII reporting | DII reported on 26 March 2026 that Keeper matches users by AI-assigned attractiveness ratings and trained its model on millions of human ratings, citing a post by Jake Kozloski on X [Dating Industry Insights, 26 March 2026] |
About Keeper
Keeper is an AI-assisted matchmaking service aimed at people who want to marry and start a family. Its own FAQ says it is not a typical dating app. It runs as a web app that works in the browser. Members answer long questionnaires, and the company says its AI reads their answers and checks photos against stated appearance criteria. Human matchmakers then review potential matches before introductions. Keeper Dating, Inc. is the legal entity listed by Crunchbase. Jake Kozloski is founder and chief executive, and the company is based in New York. It launched in 2022.
Keeper announced a $4 million pre-seed round in December 2025, led by Lightbank and Lakehouse Ventures, with Champion Hill Ventures and Goodwater Capital among the participants. The company has said it had more than 1.5 million sign-ups during beta, and that about 300,000 of those created accounts. Its pricing is built around a "marriage bounty", a success fee paid at a relationship milestone, with a per-match fee that falls with each introduction. Business Insider reported a bounty of $50,000, and Keeper's FAQ does not publish an amount.
Dating Industry Insights reported in March 2026 that Keeper sorts users into brackets using AI-assigned attractiveness ratings. Keeper's own FAQ says its AI evaluates photos to check appearance criteria, and does not describe a score used in matching. Keeper also offers a separate photo testing tool, where anonymous raters score profile photos from 1 to 10. Outcome claims such as 1 in 10 first dates leading to marriage come from the company and have no public methodology.
Stories about Keeper
- Keeper's AI Attraction Model: Brutal Honesty or Algorithmic Recklessness?
Keeper, a Y Combinator-backed dating app live in Boston, matches users by AI-assigned attractiveness ratings. It raised $4 million pre-seed in December 2025.
Also mentioned in
- Match Group's $9B Model: Built on Psychological Exploitation?
- Swipe Culture's Paradox: Engagement Metrics Undermine Relationship Goals
- Hinge's 'Question Deficit' Exposes Gen Z's Dating Paradox
- Gigi's Pivot to Networking: A Signal AI Can't Fix Dating's Economics
- Match Group's Safety Gamble: Garbo's Collapse Exposes a $3B Oversight
- Gen Z's Dating Budget Cuts: A Market Problem, Not Just a Retention Issue
- The Lox Club's London Launch: A Test of Cultural Exportability
- Match Group's Tinder Dilemma: Gen Z's Swipe Fatigue Signals Deeper Trouble
- Matchmakers Push for App Integration. The Real Play Is AI.
Questions about Keeper
What is Keeper?
Keeper is an AI-assisted matchmaking service for people who want to marry. It describes itself as a matchmaker rather than a typical dating app and runs as a web app.
Who founded Keeper?
Jake Kozloski is founder and CEO. Keeper was founded in 2022 and is based in New York.
How much has Keeper raised?
Keeper announced a $4 million pre-seed round in December 2025, led by Lightbank and Lakehouse Ventures.
How does Keeper charge?
It uses a success fee called a marriage bounty, plus a per-match fee that falls by 20% with each new match. The FAQ does not publish the bounty amount.
Does Keeper use AI to rate attractiveness?
Dating Industry Insights reported that it does, citing its founder. Keeper's FAQ says its AI evaluates photos to check appearance criteria but does not describe a score used in matching.
Where is Keeper based?
Keeper is based in New York, United States.
When was Keeper founded?
Keeper was founded in 2022.
Also known as: Keeper AI Matchmaking, Keeper Dating, Keeper Dating, Inc., Keeper.ai.
Sources
- Keeper FAQs
- Keeper Raises $4M Pre-Seed Funding (FinSMEs)
- Keeper - Crunchbase Company Profile & Funding
- A startup betting that AI can find your 'soulmate' has raised $4 million (B17 News, repost of Business Insider)
- Dating Profile Photo Test (Keeper)
- Keeper's AI Attraction Model: Brutal Honesty or Algorithmic Recklessness?