Hearts
In short: Hearts is a mobile dating app from Hearts Dating, Inc. that charges per match instead of by subscription. Both users pay a small fee, about $1, when a recipient opens a first message. Its app store listings give an address in Easthampton, Massachusetts. It matters to the industry as a small challenger to subscription and freemium pricing.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Easthampton, United States |
| Status | Active (app listed on Google Play and the App Store) |
| Website | hearts.dating |
| Business model | Pay-per-match dating app with no subscriptions; both users pay one match credit when a recipient opens the first message [Hearts - Apps on Google Play] |
| Publisher | Hearts Dating, Inc. [Hearts - Apps on Google Play] |
| Location | Store listings give an address in Easthampton, Massachusetts, United States [Hearts Dating App - App Store] |
| Platforms | Available on the Apple App Store (18+ rating, Lifestyle category) and Google Play [Hearts Dating App - App Store] |
| Creator | Created by Hari Gopal, described as CEO of Hearts Dating in a Dating Advice interview [Hearts Dating App Aims to Revolutionize the Traditional Dati] |
| Founder (podcast) | Podcast episode listed with Hari Gopal as Founder, Hearts Dating [The GDI & Social Discovery Podcast, 28 April 2025] |
| Pricing | Earlier listing: $0.99 per match credit after 5 free credits. Current listing: 3 free matches and Bronze, Silver or Gold clubs [Hearts - Google Play] |
| Website pricing tiers | Bronze free to join at $1 per match up to 100 miles; a higher tier at $25 per match up to 2,500 miles [Home - Hearts Dating] |
| Launch and CEO search (as reported by DII) | DII reported a November 2023 launch and a search for a first CEO on equity-only pay with a part-time option; not independently verified [Dating Industry Insights] |
About Hearts
Hearts is a dating app for iOS and Android that uses a pay-per-match model. Its store listings describe it as an alternative to subscriptions and freemium pricing. Users can create a profile, browse, like and see visitors for free. A sender's message appears blurred to the recipient. If the recipient opens it, each person is charged one match credit and later messaging is free. A sender can recall a message before it is opened.
Pricing has changed over time. An earlier Google Play listing gave $0.99 per match credit after five free credits. The current listing offers three free matches and a choice of Bronze, Silver or Gold clubs. The company website shows Bronze at about $1 per match for up to 100 miles and Gold at $25 per match for up to 2,500 miles.
The app is published by Hearts Dating, Inc., and both store listings give an address in Easthampton, Massachusetts. Dating Advice named Hari Gopal as its creator and CEO, and a podcast episode from April 2025 describes him as founder. Dating Industry Insights reported that Hearts launched in November 2023 and was seeking its first CEO on equity-only pay, with a part-time option. We could not confirm the launch date from a second source. The model is unusual in a market dominated by subscriptions, but the app's reach appears small. One download site shows 1K+ downloads for the Android version.
Stories about Hearts
- Hearts' CEO Search: A Signal of Struggle in Pay-Per-Match Model
Hearts, the $0.99-per-match dating app, is seeking its first CEO on equity-only pay, with a part-time option, after launching in November 2023.
Questions about Hearts
How does Hearts charge users?
Hearts has no subscription. A sender's message is blurred, and when the recipient opens it, both users are charged one match credit. Later messages are free.
Who publishes Hearts?
The app is published by Hearts Dating, Inc., according to its Google Play and App Store listings.
Who created Hearts?
Dating Advice says it was created by Hari Gopal, whom it calls CEO of Hearts Dating. A podcast listing describes him as founder.
How much does a match cost?
Listings have shown about $0.99 or $1 per match on the entry tier. The website shows higher per-match prices on wider-distance club tiers.
What is Hearts?
Hearts is a mobile dating app from Hearts Dating, Inc. that charges per match instead of by subscription. Both users pay a small fee, about $1, when a recipient opens a first message. Its app store listings give an address in Easthampton, Massachusetts.
Where is Hearts based?
Hearts is based in Easthampton, United States.
Also known as: Hearts Dating, Hearts: Online Dating App.
Sources
- Hearts - Apps on Google Play
- Hearts Dating App - App Store
- Hearts Dating App - App Store
- Hearts Dating App Aims to Revolutionize the Traditional Dating App Scene with a Pay-Per-Match Model
- The GDI & Social Discovery Podcast
- Hearts - Google Play
- Home - Hearts Dating
- Hearts' CEO Search: A Signal of Struggle in Pay-Per-Match Model