Equestrian Cupid
In short: Equestrian Cupid is a niche dating website for horse lovers, cowboys, cowgirls and people who like the country lifestyle. Its site carries the name of SuccessfulMatch.com, Inc., which describes itself as a Silicon Valley firm running a group of specialty dating sites. It matters to the industry as a long-running example of the niche dating model.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | United States |
| Status | Active (website live, copyright notice runs to 2026) |
| Website | equestriancupid.com |
| Official website | equestriancupid.com, an online dating site for equestrian singles, cowboys and cowgirls [EquestrianCupid.com, 2026] |
| Operator named on site | Copyright notice reads 2001 to 2026, Equestriancupid.com / SuccessfulMatch.com, Inc. [EquestrianCupid.com, 2026] |
| Network | Described on its own site as one of a group of affiliated dating sites; footer carries a 'Powered by MillionaireMatch' credit [EquestrianCupid.com, 2026] |
| Company description | SuccessfulMatch.com describes itself as a Silicon Valley firm and the world's largest affiliate group exclusive to niche dating sites [SuccessfulMatch, 2026] |
| Affiliate programme | Offers a pay-per-lead affiliate programme of up to $2 per lead, run by SuccessfulMatch.com [Equestrian Cupid Dating Affiliate Network, 2026] |
| DII coverage | Named by DII as an example of hyper-targeted niche dating brands with mixed results, in a story on Nicky Wake's incubator [Dating Industry Insights, 30 October 2025] |
| Mobile app | A third-party review says there is no working app and that an earlier attempt appears to have been dropped (not confirmed by the company) [The Best Equestrian Dating Sites Worth Trying in 2025, 2024] |
About Equestrian Cupid
Equestrian Cupid is a dating website aimed at equestrian singles. Its homepage describes it as a community for cowboys, cowgirls and horse riders who want to meet people who share an interest in horseback riding and country life. It also says members do not need to live in the country or own a horse, and that the main criterion is down to earth country values.
The site's copyright notice names Equestriancupid.com and SuccessfulMatch.com, Inc., with dates running from 2001 to 2026. The footer says Equestrian Cupid is one of a group of affiliated dating sites, and carries a "Powered by MillionaireMatch" credit. SuccessfulMatch.com describes itself as a Silicon Valley firm that has been in online dating for more than 20 years and runs a large affiliate group for niche dating sites. Equestrian Cupid also runs its own affiliate programme through the same network. The company does not publish user numbers in the sources reviewed, and the site says it does not run background checks on members.
Dating Industry Insights mentioned Equestrian Cupid in October 2025, in a story on Nicky Wake's niche dating app incubator. The article listed it, alongside Christian Mingle, JDate and FarmersOnly, as one of several hyper-targeted dating brands that have seen mixed results. One third-party review from 2024 said the site had no working mobile app, although an earlier attempt appeared to have been dropped. This has not been confirmed with the company.
Also mentioned in
Questions about Equestrian Cupid
What is Equestrian Cupid?
A dating website for horse lovers, cowboys, cowgirls and people who enjoy country life, at equestriancupid.com.
Who runs Equestrian Cupid?
The site's copyright notice names SuccessfulMatch.com, Inc., which describes itself as a Silicon Valley firm running a group of niche dating sites.
Do you need to own a horse to join?
No. The site says the main criterion is down to earth country values and a wish to meet like-minded people.
Where is Equestrian Cupid based?
Equestrian Cupid is based in United States.
Also known as: EquestrianCupid, EquestrianCupid.com.