DateFit
In short: DateFit is a fitness-focused dating and friendship app for iOS and Android, operated by Datefit, LLC and based in Cleveland, Ohio. Founder and CEO Steven Macecevic leads it. It grew from in-person fitness events and uses a freemium model, which makes it a long-running example of a lifestyle niche app in the dating market.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Cleveland, United States |
| Status | Active |
| Website | home.datefit.com |
| Operator | Datefit, LLC [About DateFit, 2026] |
| Platforms | iOS and Android; free to download and match, with optional premium [DateFit, 2026] |
| Origin | Started in 2016 as real-world fitness events and meetups [About DateFit, 2026] |
| Headquarters | Cleveland, Ohio, United States [Datefit - Crunchbase Company Profile & Funding, 2026] |
| Founder and CEO | Steven Macecevic [Datefit - 2026 Company Profile, Team, Funding & Competitors , 2026] |
| App launch | Mobile app launched in January 2019 [DateFit company information, funding & investors, 2026] |
| Premium price | $19.99 a month, per DateFit's blog; unlimited swipes and see who liked you [Fitness Dating, 2026] |
| Free tier limits | 8 free likes a day, 15 once email is verified; dating and friends modes [DateFit, 2026] |
| Brand partnership | Partnered with Crunch Fitness, with 800+ fitness ambassadors [Datefit - Online Personals Watch] |
About DateFit
DateFit is a dating and friendship app for people who train. Members build profiles around their workouts, how often they train and their goals, then match for dating, a workout partner, or both. The company says the app is free to download and match, with a daily cap on free likes that rises when an email address is verified. An optional premium tier removes the cap and shows who has already liked a member.
The app is operated by Datefit, LLC, and company registries and data providers list its headquarters in Cleveland, Ohio. Steven Macecevic is named as founder and CEO in several sources. DateFit says it began in 2016 as real-world fitness events and meetups. Dealroom reports that the mobile app launched in January 2019, and DateFit says Cosmopolitan named it a "#1 new dating app" in 2019. Sources give different founding years (2015 and 2016), so this profile does not state a single one.
For the dating industry, DateFit is an example of a niche app built on a shared lifestyle, with events used alongside the app. It has also partnered with fitness brands, including Crunch Fitness. Its own blog describes it as the largest dating app for the fitness community, but DII has not seen independent figures to support that. Third-party user estimates are old and vary, and an independent review site reports complaints about fake profiles and aggressive monetisation in app store reviews. These are the reviewer's claims, not established facts.
Also mentioned in
Questions about DateFit
What is DateFit?
A fitness-focused dating and friendship app for iOS and Android, where profiles lead with how members train.
Who owns DateFit?
The app is operated by Datefit, LLC. Steven Macecevic is named as founder and CEO.
Where is DateFit based?
Company data providers list Cleveland, Ohio, in the United States.
Is DateFit free?
Downloading, matching and a limited number of daily likes are free. Premium is optional and, according to DateFit's blog, costs $19.99 a month.