ColdStart
In short: ColdStart is an AI marketing and programmatic SEO tool that generates large numbers of targeted landing pages. It was spun out of the queer dating app Bindr by its founders, Brandon Teller and Mary Richardson, and is based in Pittsburgh, Pennsylvania. It matters to dating because it was built to solve the cold start problem for new apps.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Pittsburgh, United States |
| Founded | 2024 |
| Status | Operating |
| Website | coldstart.co |
| Description | AI-powered platform for programmatic SEO, automated page generation and local business marketing [ColdStart - AI-Powered SEO & Programmatic Page Generation Pl, 2026] |
| Founders | Brandon Teller and Mary Richardson [Their dating app struggled to get new users, so they started, 2025] |
| Year founded | 2024 (as listed by Technical.ly) [Technical.ly startup profile, 2025] |
| Headquarters | Pittsburgh, Pennsylvania [Technical.ly startup profile, 2025] |
| Funding | $160,000 raised at a $15,000,000 valuation, according to the founders [Technical.ly startup profile, 2025] |
| Origin | Spun out of the dating app Bindr to sell a software development kit that generates marketing content [Technical.ly, 2025] |
| CEO | Brandon Teller, co-founder and CEO of ColdStart and CTO and co-founder of Bindr [The Business Gay podcast, Apple Podcasts, 2024] |
About ColdStart
ColdStart is a software company that sells AI-powered marketing and programmatic SEO tools. Its technology generates large numbers of landing pages aimed at specific audiences and locations, tests variations, and removes pages that do not perform. The company's website describes it as a platform for automated page generation and local business marketing.
The company grew out of Bindr, a dating app for bisexual and queer users. According to Technical.ly, Bindr cofounder and CTO Brandon Teller built the content tool to help the app attract users, and other dating apps then asked how it had overcome the cold start problem. After a period of free advice and consulting, Teller and cofounder Mary Richardson turned the work into a separate company. Technical.ly lists the company as founded in 2024 and headquartered in Pittsburgh, Pennsylvania, with $160,000 raised at a $15 million valuation, according to the founders. Teller is CEO of ColdStart, and Richardson is CEO of Bindr and a cofounder of ColdStart.
For the dating industry, ColdStart is a case of a dating app founder team turning an internal growth method into a B2B product. Technical.ly reported that Teller said ColdStart revenue could fund Bindr, which would reduce the app's need to monetise users. Dating Industry Insights has reported that the spin-out has won contracts worth more than $1 million. We could not confirm that figure independently.
Stories about ColdStart
- Bindr's Accidental Pivot: When the Side Hustle Outshines the Main Act
Bindr's spin-out ColdStart, an AI marketing tool, has secured more than $1 million in contracts and now earns more than the dating app's 250,000-user platform.
Questions about ColdStart
What is ColdStart?
An AI marketing and programmatic SEO tool that generates and tests large numbers of landing pages. It was spun out of the dating app Bindr.
Who founded ColdStart?
Brandon Teller and Mary Richardson, who also cofounded Bindr, according to Technical.ly.
Where is ColdStart based?
Technical.ly lists its headquarters as Pittsburgh, Pennsylvania.
When was ColdStart founded?
ColdStart was founded in 2024.