Bookmark
In short: Bookmark is a Bengaluru-based dating app for readers that matches people on the books they like. Profile photos stay hidden until two matched users exchange 10 messages. It was created by the founders of the Cubbon Reads silent reading community. It matters to the industry as a small Indian example of photo-delayed, interest-led matching.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Bengaluru, India |
| Founded | 2023 |
| Status | Active (app listed on Google Play and the App Store) |
| Website | bookmarkapp.co |
| What it is | Dating app for readers; face hidden until match and 10 messages exchanged [Bookmark, Dating via Books - Google Play] |
| Developer on Google Play | Yourquote Solutions Private limited, Indiranagar, Bengaluru [Bookmark, Dating via Books - Google Play] |
| Founders | Shruti Sah, Harsh Snehanshu, Sid Zadaun and Avrojyoti Das; Sah and Snehanshu also founded Cubbon Reads [Bookmark this, January 2025] |
| Usage figures | Over 15,000 installs, 5,000 monthly active users, 50,000 matches (about a year after launch) [YourStory, January 2025] |
| Location | Bengaluru, India [Bookmark - Company Profile - Tracxn] |
| Founded | 2023, unfunded (per Tracxn) [Tracxn] |
| Launch | Officially launched on 26 November after about a month of beta testing; 1,500 sign-ups at that point [A dating app for book lovers (Deccan Herald)] |
| Pricing (India App Store) | 1 week ₹99, 1 month ₹199, 6 months ₹499; letters from ₹29; age rating 18+ [Bookmark, Dating via Books App - App Store] |
| Letters feature | Anonymous letters and message replies added in version 2.0.1 [App Store, 27 August 2025] |
| Platforms | Available on Google Play and the App Store [Deccan Chronicle, January 2025] |
About Bookmark
Bookmark is a dating app for readers, based in Bengaluru, India. It matches people on the books they like, alongside preferences such as distance, gender and the type of relationship sought. Its main design rule is that a user's face stays hidden until they match with someone and the pair exchange 10 messages. Profiles are laid out like a book, with sections such as a blurb, preface, story, bibliography and epilogue, plus a virtual bookshelf and book-themed prompts. It also offers a "book buddy" mode for friendship.
The app was created by Shruti Sah, Harsh Snehanshu, Sid Zadaun and Avrojyoti Das. Sah and Snehanshu also run Cubbon Reads, a silent reading community in Bengaluru, and the app grew out of that community. Press reports say it was officially launched on 26 November after about a month of beta testing. Tracxn lists it as founded in 2023 and unfunded. The Google Play listing names Yourquote Solutions Private Limited as the developer.
In January 2025 YourStory reported over 15,000 installs, 5,000 monthly active users and 50,000 matches, mostly among young professionals, with Bengaluru the main hub. The founders said they planned to raise funding. The Indian App Store listing shows paid subscriptions from ₹99 a week, plus paid "letters", a feature for anonymous messages added in August 2025. The app is rated 18+.
Stories about Bookmark
- Bookmark's Gender Split: A Statistical Anomaly or Real Market Fit?
Bookmark, a book-based dating app, says 25% of its paying subscribers in India are women, though the figure comes from a small user base. - Bookmark's 10-Message Rule: Ideology or Innovation?
Bookmark, an Indian dating app, hides profile photos until users exchange 10 messages, and has 15,000 downloads and 5,000 monthly active users.
Questions about Bookmark
What is Bookmark?
A dating app for readers, based in Bengaluru, that matches people on the books they like.
How does the 10-message rule work?
A user's face stays hidden until they match with someone and the two exchange 10 messages.
Who founded Bookmark?
YourStory names Shruti Sah, Harsh Snehanshu, Sid Zadaun and Avrojyoti Das as co-founders. Sah and Snehanshu also founded Cubbon Reads.
How many users does Bookmark have?
In January 2025 YourStory reported over 15,000 installs and 5,000 monthly active users.
Where is Bookmark based?
Bookmark is based in Bengaluru, India.
When was Bookmark founded?
Bookmark was founded in 2023.
Also known as: Bookmark App, Bookmark, Dating via Books, bookmarkappco.