Begins
In short: Begins is a South Korean dating app operated by Saramin, a Korean job-search company. It launched in May 2025 as a matchmaking app for office workers, with identity verification and a 24 hour text-only chat before photos are shown. It matters to the industry as an example of a recruitment company applying data and AI to dating.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | South Korea |
| Founded | 2025 |
| App Store | App Store listing |
| Launch | Saramin officially launched and announced Begins on 29 May 2025 [Financial News (fnnews), 29 May 2025] |
| Owner | Developer and seller on the App Store is Saramin Co., Ltd. [Apple App Store (Korea), 2026] |
| Fact | Features a BLOOM love-style personality test sorting users into 16 animal types, and a Blind Chat of 24 hours before profiles are revealed [Financial News (fnnews), 29 May 2025] |
| Fact | March 2026 overhaul added an AI Profile Highlight and AI Photo Diagnosis with Angel Mode and Devil Mode [Global Dating Insights, March 2026] |
About Begins
Begins (비긴즈) is a dating app published by Saramin Co., Ltd., a South Korean job-search company. Saramin announced it on 29 May 2025, presenting it as a dating app for real relationships that applies the company's job-matching and data-analysis experience. The App Store listing describes it as a service for office workers and rates it 19+.
Matching centres on BLOOM, a love-style personality test developed by Saramin's psychological testing lab, which sorts users into 16 animal types. Saramin said more than 100,000 people took the test within two weeks of its preview on 8 May 2025. Verification has six steps, including identity checks, face authentication, and school and employer verification.
Blind Chat lets matched users talk for 24 hours without seeing photos, and profiles are revealed only if both sides show interest. In an update reported in March 2026, Begins added AI features: an AI Profile Highlight that summarises shared lifestyle traits, and an AI Photo Diagnosis with "Angel Mode" and "Devil Mode" feedback. The app is free to download with in-app purchases.
Stories about Begins
- Begins' AI Overhaul: Efficiency or Algorithmic Overreach?
Begins, a South Korean dating app, has launched AI matching based on "lifestyle alignment", raising explainability and compliance questions for operators.
Questions about Begins
Who owns Begins?
Begins is operated by Saramin, a South Korean job-search company, which is the developer listed on the App Store.
When did Begins launch?
Saramin announced Begins on 29 May 2025.
What is Begins?
Begins is a South Korean dating app operated by Saramin, a Korean job-search company. It launched in May 2025 as a matchmaking app for office workers, with identity verification and a 24 hour text-only chat before photos are shown.
Where is Begins based?
Begins is based in South Korea.
When was Begins founded?
Begins was founded in 2025.