Selby Drummond
In short: Selby Drummond is a marketing executive who spent four years at Bumble Inc., the Austin-based dating app group. She joined in 2020 as Chief Brand Officer and became Chief Marketing Officer in February 2024. Bumble announced in December 2024 that she would leave in January 2025. She is relevant as the senior brand leader during a period of change at Bumble.
Key facts
| Role | Former Chief Marketing Officer, Bumble Inc. |
|---|---|
| Organisation | Bumble Inc. (former) |
| Based in | United States |
| Joined Bumble | Joined Bumble in September 2020; served as Chief Brand Officer before becoming CMO [Bumble Inc. Transforms Executive Leadership Team, Setting th, 21 February 2024] |
| Promoted to CMO | Promoted to Chief Marketing Officer, overseeing Brand, Marketing, Growth and Creative teams across the portfolio, and continuing to oversee social impact [Bumble Inc. Transforms Executive Leadership Team, Setting th, 21 February 2024] |
| Previous career | Previously Snapchat's Global Head of Fashion and Beauty Partnerships for two years, and Editorial Senior Director at American Vogue from 2011 [Bumble Inc. Transforms Executive Leadership Team, Setting th, 21 February 2024] |
| Departure | Announced plans to leave her role as CMO in January 2025 to pursue a new opportunity outside the company [Bumble Inc. Announces Senior Leadership Updates, 2 December 2024] |
| Successor context | Bumble did not state how her role would be replaced; Neil Shah was appointed to a new Chief Business Officer role in the same announcement [Bumble Revamps Its Senior Leadership Team, 2 December 2024] |
Biography
Selby Drummond is a brand and marketing executive best known in the dating industry for her work at Bumble Inc. She joined the company in September 2020 as Chief Brand Officer. Before Bumble, Bumble's own biography says she was Snapchat's Global Head of Fashion and Beauty Partnerships for two years, and an Editorial Senior Director at American Vogue from 2011.
In February 2024, under new chief executive Lidiane Jones, Bumble promoted her to Chief Marketing Officer. In that role she oversaw the brand, marketing, growth and creative teams across Bumble's portfolio, and she kept responsibility for social impact work. Trade coverage links her to the April 2024 brand refresh campaign "We've Changed So You Don't Have To". That detail comes from a secondary source, not from Bumble.
On 2 December 2024 Bumble announced a senior leadership reshuffle. It named Neil Shah to a new Chief Business Officer role and said Drummond would leave as CMO in January 2025 to pursue a new opportunity outside the company. Chief Financial Officer Anu Subramanian was also due to depart. Bumble's chief executive credited Drummond with building a well-known global brand. Bumble did not say who would replace her in the announcement. Her later career is not confirmed in the sources checked for this profile.
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Questions about Selby Drummond
Who is Selby Drummond?
She is a marketing executive who was Chief Brand Officer and then Chief Marketing Officer at Bumble Inc.
When did she leave Bumble?
Bumble announced on 2 December 2024 that she would leave in January 2025 to pursue a new opportunity outside the company.
When did she become Bumble's CMO?
Bumble announced her promotion to Chief Marketing Officer on 21 February 2024. She had joined in September 2020.
What did she do before Bumble?
According to Bumble, she was Snapchat's Global Head of Fashion and Beauty Partnerships and an Editorial Senior Director at American Vogue.
What is Selby Drummond's current role?
Selby Drummond is Former Chief Marketing Officer, Bumble Inc. at Bumble Inc. (former).