Melissa Hobley
In short: Melissa Hobley is Chief Marketing Officer of Tinder, the Match Group dating app, a role she has held since August 2022. She was previously CMO of OkCupid for more than five years and earlier VP of marketing at Walgreens Americas.
Key facts
| Role | Chief Marketing Officer |
|---|---|
| Organisation | Tinder |
| Role | Melissa Hobley was named Chief Marketing Officer of Tinder by Match Group, announced August 2022 [Global Dating Insights, August 2022] |
| Previous role | Previously CMO of OkCupid for more than five years [Campaign, August 2022] |
| Previous role | Before OkCupid she was VP of marketing at Walgreens Americas [Campaign, August 2022] |
Biography
Melissa Hobley is the Chief Marketing Officer of Tinder, part of Match Group. Her move to the role from OkCupid was reported in August 2022, after Match Group announced a restructuring at Tinder that followed the departure of CEO Renate Nyborg.
At Tinder, her remit was described as driving top of funnel expansion and improving brand perception, and she was expected to make the app more inclusive for women. She succeeded George Felix, who left in July 2022 to become CMO of Chili's.
Before Tinder she was CMO of OkCupid for more than five years, where she led campaigns including Every Single Person, which positioned the app as inclusive for all daters. Before OkCupid she was vice president of marketing at Walgreens Americas.
In April 2026, Dating Industry Insights described her as Tinder's chief marketing officer in coverage of the app's connection platform positioning, which indicates she still held the role at that date. Current status should be confirmed before publication.
Career
- Chief Marketing Officer, Tinder (2022 to present)
- Vice President of Marketing, Walgreens Americas
- Chief Marketing Officer, OkCupid ( to 2022)
Also mentioned in
Questions about Melissa Hobley
Who is Tinder's chief marketing officer?
Melissa Hobley has been Tinder's CMO since August 2022, and Dating Industry Insights described her in that role in April 2026.
What did Melissa Hobley do before Tinder?
She was CMO of OkCupid for more than five years and earlier VP of marketing at Walgreens Americas.
Who is Melissa Hobley?
Melissa Hobley is Chief Marketing Officer of Tinder, the Match Group dating app, a role she has held since August 2022. She was previously CMO of OkCupid for more than five years and earlier VP of marketing at Walgreens Americas.
What is Melissa Hobley's current role?
Melissa Hobley is Chief Marketing Officer at Tinder.