Eli Martin
In short: Eli Martin is Chief Marketing Officer and Creative Director at Sniffies, the map-based cruising and hookup platform for gay, bisexual and curious men, founded by Blake Gallagher and based in Seattle. Martin works from New York and is the company's main public voice on brand and product. He has spoken for Sniffies on its 2025 iOS launch and App Store removal.
Key facts
| Role | Chief Marketing Officer and Creative Director |
|---|---|
| Organisation | Sniffies |
| Based in | United States |
| LinkedIn profile | |
| Current role | Chief Marketing Officer at Sniffies [How this sex-forward gay cruising site finally launched an A, March 2025] |
| Self-described title | Chief Marketing Officer, Creative Director and Co-Owner at Sniffies [Eli Martin - Marketing & Brand Architect (LinkedIn)] |
| Location | New York [Eli Martin (@elijosephmartin) on X] |
| Previous career | Producer on broadcast and digital campaigns for PepsiCo and JPMorgan Chase before Sniffies [Seattle's Sniffies lands $100M investment from Match Group] |
| Education | Studied business at Western Washington University [Seattle's Sniffies lands $100M investment from Match Group] |
| Company founder and CEO | Blake Gallagher is Sniffies founder and CEO [Seattle's Sniffies lands $100M investment from Match Group] |
| IOS app launch comments | Told Fast Company the App Store approval process took about a year and a half [How this sex-forward gay cruising site finally launched an A, March 2025] |
| App Store removal | Sniffies iOS app was removed from the App Store in May 2025, which the company attributed to ongoing content restrictions [Queer cruising app Sniffies removed from Apple's App Store, May 2025] |
| DII coverage | DII's April 2026 story reports Martin telling them. that Sniffies is built for immediacy [Dating Industry Insights, 15 April 2026] |
Biography
Eli Martin is Chief Marketing Officer and Creative Director at Sniffies, a map-based cruising and hookup platform for gay, bisexual and curious men. His public profiles list New York as his base and describe him as co-owner of the company as well. Sniffies was founded by Blake Gallagher, who remains chief executive. Dating Industry Insights has described Martin as a co-founder, but other sources, including GeekWire, name Gallagher as the founder and Martin as chief marketing officer, so this profile uses the latter title.
Before Sniffies, GeekWire reports that Martin worked as a producer on broadcast and digital campaigns for PepsiCo and JPMorgan Chase, and that he studied business at Western Washington University. Aggregator listings place his earlier roles at PepsiCo's Creators League Studio and other agencies, but these were not confirmed from a primary source.
Martin is the company's most frequent named spokesperson on brand and product. In March 2025 he told Fast Company that getting the first iOS app approved took about a year and a half of back and forth with Apple. Press reports later said the app was removed from the App Store in May 2025, citing content restrictions. In April 2026 he described the platform to them. as built for immediacy. GeekWire has also reported a $100 million investment in Sniffies from Match Group.
Career
- Chief Marketing Officer, Sniffies
Also mentioned in
Questions about Eli Martin
What is Eli Martin's role at Sniffies?
He is Chief Marketing Officer and Creative Director, and his public profiles also describe him as co-owner.
Is Eli Martin the founder of Sniffies?
GeekWire and press coverage name Blake Gallagher as founder and CEO. A DII story called Martin a co-founder, but other sources list him as chief marketing officer.
Where did Eli Martin work before Sniffies?
GeekWire reports he worked as a producer on broadcast and digital campaigns for PepsiCo and JPMorgan Chase.
Who is Eli Martin?
Eli Martin is Chief Marketing Officer and Creative Director at Sniffies, the map-based cruising and hookup platform for gay, bisexual and curious men, founded by Blake Gallagher and based in Seattle. Martin works from New York and is the company's main public voice on brand and product.
What is Eli Martin's current role?
Eli Martin is Chief Marketing Officer and Creative Director at Sniffies.
Also known as: Eli Joseph Martin.
Sources
- How this sex-forward gay cruising site finally launched an Apple-approved iOS app
- Eli Martin - Marketing & Brand Architect (LinkedIn)
- Eli Martin (@elijosephmartin) on X
- Seattle's Sniffies lands $100M investment from Match Group
- Queer cruising app Sniffies removed from Apple's App Store
- Sniffies' Anti-Retention Strategy: A Bold Bet on User Outcomes