Dana Rosewall

Key facts

Biography

Dana Rosewall is co-CEO of Seeking.com, an online dating service founded in 2006 as SeekingArrangement and rebranded as Seeking.com as it moved away from its sugar dating origins. A June 2024 press release announced that she would join founder Brandon Wade, who returned as CEO, as co-CEO. The release said she would focus on female users, philanthropic initiatives, growth in markets including the US and Japan, and efforts to reduce fraud. Seeking's own FAQ confirms that the company has been led by the two co-CEOs since June 2024.

A 2026 Authority Magazine interview describes her as responsible for Seeking's marketing strategy, and says she holds a BSBA in Economics with a minor in FinTech from the University of Central Florida. In that interview she said the co-CEOs brought in required selfie liveness verification for all users after returning to the business. A Las Vegas Review-Journal interview, with photographs dated 26 August 2026, places her at Seeking's Las Vegas office. In it she discussed membership pricing, the rebrand and the company's controls on transactional language.

Rosewall is also the public voice of Seeking's current marketing. She is quoted in the company's 10 November 2026 Anti 50/50 Campaign, a $50,000 fund fronted by Julia Fox that reimburses singles asked to split the bill, and she is credited as author of the related post on the Seeking blog. The blog spells her surname "Rosewell" in one quotation. Her role makes her a key contact for Seeking's positioning, trust and safety messaging, and Gen Z audience strategy.

Also mentioned in

• Seeking launches Julia Fox-fronted $50K anti-split-the-bill fund 11 November 2026

Questions about Dana Rosewall

What is Dana Rosewall's role at Seeking?

She is co-CEO of Seeking.com, a role she took up in June 2024 alongside founder Brandon Wade. She is responsible for the company's marketing strategy.

Where is Dana Rosewall based?

The Las Vegas Review-Journal interviewed her at Seeking's Las Vegas headquarters in August 2026.

What has Dana Rosewall said about Seeking's Anti 50/50 Campaign?

Dating Industry Insights reported that she was quoted in the 10 November 2026 announcement of the $50,000 fund, which reimburses singles up to $50 if asked to split the bill on a date.

Who is Dana Rosewall?

Dana Rosewall is co-CEO of Seeking.com, the dating platform formerly known as SeekingArrangement, which she leads with founder Brandon Wade. Based at the company's Las Vegas headquarters, she has been co-CEO since June 2024 and is responsible for marketing strategy.

What is Dana Rosewall's current role?

Dana Rosewall is Co-CEO at Seeking.com.

Sources

1. Dana Rosewall Joins Seeking.com as Co-CEO to Lead Luxury Dating Platform's New Vision (PR Newswire)
2. Seeking FAQ: About Seeking
3. The New CEO Playbook: Brandon Wade and Dana Rosewall of Seeking.com (Authority Magazine)
4. Seeking CEO Brandon Wade on rebranding, growth and running a company with his wife (Las Vegas Review-Journal)
5. Seeking launches Julia Fox-fronted $50K anti-split-the-bill fund (Dating Industry Insights)
6. Seeking.com's Commitment to Combating Fraud in Online Dating