Chen Meihui
In short: Chen Meihui is a communications professional who was named in 2024 and 2025 press coverage as APAC Communications Lead at Bumble, the women-first dating app founded by Whitney Wolfe Herd. She is Bumble's public voice on dating trends and offline events in Asia Pacific, including the December 2024 ice cream cart activation in Singapore.
Key facts
| Role | APAC Communications Lead |
|---|---|
| Organisation | Bumble |
| Based in | Singapore |
| Role | APAC Communications Lead at Bumble [Bumble takes over Uncle Chieng's Ice Cream Cart to help conn, 16 December 2024] |
| Role | Quoted as APAC Communications Lead at Bumble in the 2025 dating trends release issued from Singapore [Bumble Unveils 2025 Dating Trends for the Modern Relationshi, 14 November 2024] |
| Role | Described as communications lead for Bumble in Asia Pacific in a written interview with BusinessWorld [Dating in 2025, 2 January 2025] |
| Campaign | Quoted on Bumble's December 2024 takeover of Uncle Chieng's ice cream cart on Orchard Road, Singapore [Bumble takes over Uncle Chieng's ice cream cart to connect s, December 2024] |
| Media comment | Quoted by Time Out Singapore as APAC Communications Lead at Bumble on micro-dating trends in Singapore [New dating trends in Singapore, 2025] |
| DII coverage | DII story of 16 December 2024 quotes her but gives the title marketing director for Asia-Pacific, which differs from the sourced title [Dating Industry Insights, 16 December 2024] |
Biography
Chen Meihui, also written Meihui Chen in some outlets, is a communications professional at Bumble. Press releases and news reports from November 2024 to early 2025 name her as APAC Communications Lead. In that role she speaks for the company to media in Asia Pacific, mainly on survey findings and marketing activations. Her current role after early 2025 has not been confirmed in the sources reviewed.
In November 2024 she was quoted in Bumble's 2025 dating trends release, which said singles were moving towards transparency and looking for partners who share unique interests. Regional outlets in the Philippines and Singapore repeated her comments, and BusinessWorld in the Philippines carried a written interview with her in January 2025. Time Out Singapore quoted her on micro-dating in 2025.
In December 2024 she was quoted when Bumble took over Uncle Chieng's ice cream cart on Orchard Road in Singapore for the month, offering free ice cream to the first 200 people who showed their profile on the app. Dating Industry Insights reported the campaign on 16 December 2024. It described her as the company's marketing director for Asia-Pacific, but the press releases and news reports reviewed use the title APAC Communications Lead, which this profile follows. Little else about her career could be confirmed from reliable public sources. Other people share her name, so she should not be confused with them.
Also mentioned in
Questions about Chen Meihui
Who is Chen Meihui?
A communications professional named in 2024 and 2025 press coverage as APAC Communications Lead at Bumble.
What is her job title?
Press releases and news reports from late 2024 and early 2025 give APAC Communications Lead. Dating Industry Insights once described her as marketing director for Asia-Pacific, which the other sources do not support.
Is she still at Bumble?
This could not be confirmed. The sources reviewed date from November 2024 to 2025.
What has she commented on publicly?
Bumble's 2025 dating trends, micro-dating in Singapore, and the December 2024 ice cream cart activation in Singapore.
What is Chen Meihui's current role?
Chen Meihui is APAC Communications Lead at Bumble.
Also known as: Meihui Chen.
Sources
- Bumble takes over Uncle Chieng's Ice Cream Cart to help connect singles this December
- Bumble Unveils 2025 Dating Trends for the Modern Relationship-Seeker
- Dating in 2025: Women refuse to settle for less, says Bumble
- Bumble takes over Uncle Chieng's ice cream cart to connect singles over dessert
- New dating trends in Singapore: Micro-dating and micro-mance are on the rise in 2025
- Bumble's Ice Cream Stunt: A Sweet Distraction from App Fatigue