Cameron Dallas
In short: Cameron Dallas is an American social media personality and actor who joined the Canadian Gen Z dating app IRLY in 2023, where he is described as a co-founder. IRLY was acquired by Swiss group DUA AG in an undisclosed all-cash deal reported in February 2026.
Key facts
| Role | Co-founder |
|---|---|
| Organisation | IRLY |
| Based in | United States |
| Role | Joined IRLY, a Canada-based dating app, as a co-founder, according to Global Dating Insights [Global Dating Insights, January 2023] |
| Role | Dating Industry Insights describes him as an internet personality and early co-founder of IRLY [Dating Industry Insights, February 2026] |
| Acquisition | IRLY, the dating app he co-founded, was acquired by DUA AG in an undisclosed all-cash deal [Dating Industry Insights, February 2026] |
| Fact | American social media personality, actor and singer who rose to prominence on Vine and made his Broadway debut in Mean Girls in 2020 [Wikipedia, 2020] |
Biography
Cameron Dallas is an American social media personality, actor and singer who rose to prominence on Vine and YouTube. In 2020 he made his Broadway debut in Mean Girls.
In January 2023 Global Dating Insights reported that Dallas had joined IRLY, a Canada-based dating app with in-app games and video chat, as a co-founder. Daily Hive quoted him saying that established dating apps do not have the best pulse on what is going on, and that games and video calls help counter catfishing. At that point IRLY had not launched and was running a waitlist. Reports at the time said it had pre-seed backing from the co-founder of StockX and former Twitter leaders.
Dating Industry Insights describes Dallas as an early co-founder of IRLY and notes that the app emerged from a University of British Columbia entrepreneurship programme. In February 2026 DII reported that DUA AG, a Swiss dating group, had acquired the Vancouver-based app in an undisclosed all-cash deal. Sources differ on whether his role was a formal founding one: some describe him as having joined the team, while others call him a co-founder.
Career
- Co-founder, IRLY (2023 to present)
Also mentioned in
Questions about Cameron Dallas
What is Cameron Dallas's connection to dating apps?
He joined the Canadian dating app IRLY in 2023 and is described by Global Dating Insights and Dating Industry Insights as a co-founder.
Who owns IRLY?
DII reported in February 2026 that DUA AG, a Swiss dating group, acquired IRLY in an undisclosed all-cash deal.
Who is Cameron Dallas?
Cameron Dallas is an American social media personality and actor who joined the Canadian Gen Z dating app IRLY in 2023, where he is described as a co-founder. IRLY was acquired by Swiss group DUA AG in an undisclosed all-cash deal reported in February 2026.
What is Cameron Dallas's current role?
Cameron Dallas is Co-founder at IRLY.