Unprude

In short: Unprude is a Philippines-based sexual wellness company led by founder and CEO Dr Rica Cruz, a clinical sexologist. It runs a sex education and therapy app, sells intimate wellness products and organises sexual wellness events. It matters to the dating industry because Bumble partnered with it in 2024 to promote conversations about intimacy among Filipino women.

Key facts

Type	Sexual wellness and sex education platform
Headquarters	Philippines
Founded	2021
Status	Active
Website	unprude.com
Description	Sexual wellness company in the Philippines that runs a sex therapy app, sells intimate wellness products and hosts events [Unprude Is Asia's First Sex Education App, 12 October 2023]
Founder and CEO	Dr Rica Cruz, a sex and relationships therapist, is chief executive; Unprude chief marketing officer at launch was Trish Bautista [New Mobile App Aims To Make Sex Therapy Accessible For Pinay, 26 September 2023]
Chief technology officer	Nicole Bernabe was named Chief Technology Officer in SPOT.ph coverage [This Filipina-Made Sexual Wellness App Is a Safe Space for t, 1 October 2023]
Origins	Unprude was primarily an e-commerce site launched in 2021 selling sex-related products before the app was released [New Mobile App Aims To Make Sex Therapy Accessible For Pinay, 26 September 2023]
App launch	The Unprude app launched on Google Play on Monday 25 September 2023, described as the first of its kind in Asia [New Mobile App Aims To Make Sex Therapy Accessible For Pinay, 25 September 2023]
IOS launch	App released on the Apple App Store in the Philippines, Singapore, Hong Kong, Indonesia, Thailand, South Korea, US and Canada, in time for Valentine's Day [First sex therapy app in Asia 'Unprude' launches on IOS toda]
Pricing	Free app with Unprude Premium; introductory pricing P299 per month or P1,999 per year [Unprude Is Asia's First Sex Education App, 12 October 2023]
Events	Organised the Unbecoming Summit, billed as the Philippines' first sexual wellness summit, at Rockwell Club, Makati on 7 September 2024 [Unbecoming Summit 2024, 7 September 2024]
Bumble partnership	Bumble partnered with Unprude to promote sexual empowerment among Filipino women during Sexual Health Awareness Month [Bumble, Unprude partner to navigate intimacy in era of datin, 5 September 2024]
Unprude Center for Sexology	The 2025 Becoming summit in Makati on 14 September 2025 was organised by the Unprude Center for Sexology, described as Southeast Asia's first educational hub for sexology [Revolutionizing Sex Education in the Philippines, 14 September 2025]
Website	https://www.unprude.com [Unprude - American Board of Sexology]
DII coverage	DII reported on 16 September 2024 that Bumble had partnered with Unprude, and noted no funding, product integration or technical collaboration had been announced [Dating Industry Insights, 16 September 2024]

About Unprude

Unprude is a Filipina-owned sexual wellness company based in the Philippines. It began in 2021 as an e-commerce site selling sex-related products, and in September 2023 it launched a sex therapy app of the same name on Google Play. An iOS version followed in time for Valentine's Day 2024. The company describes the app as the first sex therapy app in Asia. It is led by founder and chief executive Dr Rica Cruz, a sex and relationships therapist and certified clinical sexologist. Trish Bautista is a co-founder and Nicole Bernabe was named chief technology officer in press coverage.

The app asks users to take a quiz and then offers a personalised curriculum. Other features include expert insights, podcasts, audio meditations, conversation cards and games. It is free to download, with a paid Unprude Premium tier. Introductory pricing was P299 a month or P1,999 a year. Unprude also runs events. It organised the Unbecoming Summit, billed as the first sexual wellness summit in the Philippines, in Makati on 7 September 2024. A second summit was held in September 2025 under the name Unprude Center for Sexology.

For the dating industry, the main link is Bumble. In September 2024 Bumble announced a partnership with Unprude to promote sexual empowerment among Filipino women during Sexual Health Awareness Month. Dating Industry Insights reported that no funding or product integration had been announced, and questioned whether the tie-up went beyond brand association.

Stories about Unprude

Bumble's Unprude Partnership: Cultural Advocacy or PR Stunt? 16 September 2024
Bumble partners with Unprude, a Filipino sexual health platform, to promote sexual wellness talks among women in the Philippines.

Questions about Unprude

What is Unprude?

Unprude is a Philippines-based sexual wellness company that runs a sex therapy and education app, sells intimate wellness products and organises sexual wellness events.

Who leads Unprude?

Dr Rica Cruz, a sex and relationships therapist and certified clinical sexologist, is founder and chief executive.

How is Unprude linked to Bumble?

Bumble partnered with Unprude in September 2024 to promote sexual empowerment among Filipino women. DII reported that no funding or product integration was announced.

How much does Unprude cost?

The app is free to download. Unprude Premium had introductory pricing of P299 a month or P1,999 a year.

What does Unprude do?

Unprude is a Philippines-based sexual wellness company led by founder and CEO Dr Rica Cruz, a clinical sexologist. It runs a sex education and therapy app, sells intimate wellness products and organises sexual wellness events.

Where is Unprude based?

Unprude is based in Philippines.

When was Unprude founded?

Unprude was founded in 2021.

Also known as: Unprude app, Unprude Center for Sexology.

Sources

Last checked 9 November 2026. Something wrong or out of date? Suggest a correction.