Sitch

Sitch is an AI matchmaker dating app co-founded by Nandini Mullaji (whose grandmother was a professional matchmaker) that reintroduces human matchmaking expertise through language model interaction, eliminating swipes and algorithmic opacity. The platform's differentiation centers on conversational AI matchmaking where "Hailey," the AI matchmaker, learns user preferences through natural dialogue about wants, dislikes, hobbies, qualities, red flags, and non-negotiables—either through text chat or voice interaction with Mullaji's cloned voice—rather than profile questionnaires.

Sitch's value proposition addresses user frustration with algorithmic dating by introducing human-like curation and reasoning, with Hailey providing specific introductions including photos, background information, and compatibility rationale for each suggested match, facilitating introductions through group chat when both parties consent. The company's founder story reflects personal frustration with dating app inefficiency and algorithmic opacity, channeled into recreating professional matchmaker efficiency at scale through AI.

Backed by $5 million seed funding (M13, a16z speedrun) with $7 million total funding raised, Sitch launched in New York, San Francisco, and Los Angeles with expansion to Chicago and Austin planned by year-end and global launch targeted for 2030. The platform's pricing model charges per setup (match) through packs of three ($89.99), five ($124.99), and eight ($159.99) setups, positioning Sitch as premium-tier matchmaking service.