Ruby Life
Ruby Life (formerly Ruby Corp, formerly Avid Life Media) is the parent company of Ashley Madison, the discreet dating platform. Rebranded from Avid Life Media in July 2016 following the 2015 data breach. Headquartered in Toronto, Canada.
Ruby Life Products
Latest Ruby Life News
View all coverage →Ashley Madison's 'Microromance' Report Has Marketing Where the Data Should Be
Ashley Madison claims users are pursuing 'microromances'—short-term, emotionally intense connections with multiple concurrent partners—as a response to economic stress The platform's 2015 data breach …
India's Dating Apps Profit from Married Users. The Industry's Open Secret.
Dating apps in India are projected to reach $450M in revenue by 2027, with married users representing a significant but unacknowledged segment Gleeden, a platform targeting married users, grew from 90…
Ashley Madison's Texas Triumph: A Blow to Match Group's Market Narrative
Ashley Madison is the most-searched and most-recommended dating platform in Texas, the only US state where the affair-focused service leads The company claims 80 million members globally and achieved …
Gleeden's Indian Surge: A Case Study in Platform Specificity Over Scale
Gleeden's Indian user base grew from 800,000 pre-pandemic to 2.13 million by early 2023—a 166% increase in a market dominated by arranged marriage Female users increased from 27% to 38% of the platfor…
