PeopleFinders
In short: PeopleFinders is a privately held US public-records and people-search company based in Sacramento, California. It entered the dating sector on 26 August 2026 with Stud or Dud, an AI web app that organises public-record information on potential dates, with plans from $5. It matters because a data broker is now selling pre-date checks directly to daters.
Key facts
| Type | Dating safety and background information |
|---|---|
| Headquarters | Sacramento, United States |
| Status | Active, privately held |
| Website | peoplefinders.com |
| LinkedIn profile | |
| Headquarters | Sacramento, California, United States [PeopleFinders Debuts Stud or Dud (PR Newswire), 26 August 2026] |
| Business type | Privately held public-records and people-search company [PeopleFinders on LinkedIn, 2026] |
| CEO | Amber Higgins [PeopleFinders Debuts Stud or Dud (AI Journal), 26 August 2026] |
| Dating product launch | Stud or Dud, an AI-powered dating information web app, announced 26 August 2026 [PeopleFinders Debuts Stud or Dud (PR Newswire), 26 August 2026] |
| Stud or Dud pricing | Vibe Checker $5 (one profile credit); Casual Confident Dater $8.97/month; Serial Confident Dater $19.97/month; Power-Up 10-credit bundle $10 add-on [PeopleFinders Debuts Stud or Dud (AI Journal), 26 August 2026] |
| Stud or Dud disclaimer | Intended for personal, informational and entertainment purposes only; does not provide safety determinations, consumer reports or eligibility screening [PeopleFinders Debuts Stud or Dud (ADVFN), 26 August 2026] |
| Years in public-records search | Company says more than 25 years [PeopleFinders Debuts Stud or Dud (PR Newswire), 26 August 2026] |
About PeopleFinders
PeopleFinders is an American public-records and people-search business based in Sacramento, California. It describes itself as a trusted name in public-records search for more than 25 years. Its services include address histories, phone numbers, background checks and other public records. It is privately held, and Amber Higgins is its CEO. Sources disagree on its exact founding year, so none is given here.
On 26 August 2026 the company announced Stud or Dud, a privacy-focused web app for daters. A user can search by name, phone number, or first name and city. The app returns results drawn from public records, publicly available information and other permitted sources, with an AI-written summary. Each result carries a High, Medium or Low confidence rating and may show "green" and "red" flags. The company says a person who is searched is not notified, and that the product is for personal, informational and entertainment use only. It states that Stud or Dud does not provide safety determinations, consumer reports or eligibility screening.
Stud or Dud launched with four options: Vibe Checker at $5 for one profile credit, Casual Confident Dater at $8.97 a month, Serial Confident Dater at $19.97 a month, and a $10 bundle of 10 extra credits. Coverage of the launch has also noted concerns about accuracy, privacy and the data broker background of the business, and Stud or Dud publishes an opt-out and correction process for people who want their details handled.
Stories about PeopleFinders
- PeopleFinders launches Stud or Dud AI dating checks from $5
PeopleFinders launched Stud or Dud on 26 August 2026, an AI web app that flags 'green' and 'red' signals on potential dates, with paid plans from $5.
Also mentioned in
Questions about PeopleFinders
What is PeopleFinders?
A privately held US public-records and people-search company based in Sacramento, California.
What is Stud or Dud?
An AI-powered web app launched by PeopleFinders on 26 August 2026 that organises public-record information about a potential date, with confidence ratings and green and red flags.
How much does Stud or Dud cost?
Plans start at $5 for one profile credit. Monthly plans cost $8.97 and $19.97, and a 10-credit bundle is $10.
Who is the CEO of PeopleFinders?
Amber Higgins, as named in the company's August 2026 announcement.
What does PeopleFinders do?
PeopleFinders is a privately held US public-records and people-search company based in Sacramento, California. It entered the dating sector on 26 August 2026 with Stud or Dud, an AI web app that organises public-record information on potential dates, with plans from $5.
Where is PeopleFinders based?
PeopleFinders is based in Sacramento, United States.
Also known as: PeopleFinders, LLC, PeopleFinders.com.