People Interactive India Pvt. Ltd.
In short: People Interactive India Pvt. Ltd. is the operating company behind the Indian matchmaking service Shaadi.com. It is a unit of People Group, which was founded by Anupam Mittal. Dating Industry Insights cites regulatory filings showing Shaadi.com revenue of 2.7 billion rupees for FY23, making it a key reference point for paid matchmaking in India.
Key facts
| Type | Dating platform |
|---|---|
| Headquarters | Mumbai, India |
| Founder | Anupam Mittal |
| Website | shaadi.com |
| Fact | Shaadi.com is operated by People Interactive India Pvt. Ltd, a unit of People Group [Global Dating Insights, September 2022] |
| Owner | People Interactive is part of People Group, which Anupam Mittal established in 2001 and where he is founder and chief executive [Global Dating Insights, September 2022] |
| Revenue | Shaadi.com reported revenue of 2.7 billion rupees ($32.4 million) for FY23, according to regulatory filings cited by Dating Industry Insights [Dating Industry Insights, 2023] |
| Headquarters | Shaadi.com is headquartered in Mumbai, India, with offices in Canada, the UAE, the UK and the US [Wikipedia, 2026] |
| Fact | People Interactive (I) Pvt. Ltd. is also the App Store developer of the Sangam.com matrimonial app [App Store, 2020] |
About People Interactive India Pvt. Ltd.
People Interactive India Pvt. Ltd. operates Shaadi.com, an Indian online matchmaking service. Global Dating Insights reported in 2022 that Shaadi.com is operated by People Interactive India Pvt. Ltd, a unit of People Group, which Anupam Mittal established in 2001. Mittal is described as the founder and chief executive of both People Group and Shaadi.com. Besides Shaadi.com, the group has run the property website Makaan.com and the mobile gaming business Mauj Mobile.
Shaadi.com began as Sagaai.com in 1997, according to Wikipedia, and is headquartered in Mumbai. Its core market is India, Pakistan and Bangladesh, and it also has offices in Canada, the United Arab Emirates, the United Kingdom and the United States. The company also publishes the Sangam.com matrimonial app on the Apple App Store, under the developer name People Interactive (I) Pvt. Ltd.
Dating Industry Insights reported in January 2026, citing regulatory filings, that Shaadi.com generated revenue of 2.7 billion rupees ($32.4 million) in FY23. DII used the figure as evidence that online matchmaking can be profitable at scale where the cultural context supports paid introductions.
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Questions about People Interactive India Pvt. Ltd.
What does People Interactive do?
It operates the Indian matchmaking service Shaadi.com, according to Global Dating Insights.
Who owns People Interactive?
It is a unit of People Group, which was established by Anupam Mittal. Shareholder details are not covered here.
How much revenue does Shaadi.com make?
Dating Industry Insights, citing regulatory filings, reported FY23 revenue of 2.7 billion rupees ($32.4 million).
What does People Interactive India Pvt. Ltd. do?
People Interactive India Pvt. Ltd. is the operating company behind the Indian matchmaking service Shaadi.com. It is a unit of People Group, which was founded by Anupam Mittal.
Who founded People Interactive India Pvt. Ltd.?
People Interactive India Pvt. Ltd. was founded by Anupam Mittal.
Where is People Interactive India Pvt. Ltd. based?
People Interactive India Pvt. Ltd. is based in Mumbai, India.
Also known as: People Interactive, People Interactive (I) Pvt. Ltd..