Norton
In short: Norton is a consumer cyber safety brand owned by Gen Digital (NASDAQ: GEN), which is headquartered in Tempe, Arizona. It sells device security, privacy and identity protection. It matters to dating because it publishes recurring online dating surveys and scam data, covering AI use, romance scams and catfishing, that the industry often cites.
Key facts
| Type | Online safety and research source |
|---|---|
| Headquarters | Tempe, United States |
| Founded | 1982 |
| Status | Active |
| Website | norton.com |
| Owner | Norton is owned by Gen (Gen Digital), listed on NASDAQ as GEN [Norton Launches Safe AI to Help You Use AI Without Giving Up, 26 October 2026] |
| Origin | Brand founded in 1982 by Peter Norton Computing and acquired by Symantec in 1990; Gen formed from the merger of NortonLifeLock and Avast [Norton (software), 2025] |
| Headquarters of parent | Gen Digital is headquartered in Tempe, Arizona [Gen Digital Strategy and Business Model, 2025] |
| Business | Consumer cyber safety: protection for devices, online privacy and identity [Norton Launches Safe AI to Help You Use AI Without Giving Up, 26 October 2026] |
| Dating research | 2026 Norton Insights Report: Artificial Intimacy found 77% of current online daters would consider dating an AI and 44% said they had been targeted by a dating scam; survey of 1,000 US adults by Dynata, July to August 2025 [Made For You, 27 January 2026] |
| Dating scam telemetry | Gen Threat Report data cited by Norton: over 17 million dating scams blocked in Q4 2025, up more than 19% on 2024 [Made For You, 27 January 2026] |
| Earlier dating research | 2025 Norton Cyber Safety Insights Report: Online Dating found 40% of dating app users targeted by scams; 64% more dating scam attacks blocked in the US than the year before [Romance Reimagined, 4 February 2025] |
| Scam tool | Norton Genie, a free AI-powered scam detection app that reviews texts, emails and links, including those from dating matches [Swipe Right on Safety, 23 April 2024] |
| DII coverage | DII reported Norton data that 48% of New Zealand online daters would consider an AI romantic relationship and 65% would be bothered by a human match using AI tools [Dating Industry Insights] |
About Norton
Norton is a family of consumer security software covering device protection, online privacy and identity protection. The brand began in 1982 with Peter Norton Computing, was acquired by Symantec in 1990, and is now owned by Gen, the company formed when NortonLifeLock merged with Avast. Gen describes itself as a consumer cyber safety company and lists Norton alongside brands such as Avast, LifeLock and AVG. Its products, including Norton 360, are sold mainly as subscriptions for Windows, macOS, Android and iOS.
Norton is not a dating service. Its relevance to the dating industry comes from research and scam protection. Since 2024 it has published a yearly Norton Cyber Safety Insights Report on online dating, with surveys run by Dynata on behalf of Gen. The 2026 edition, titled Artificial Intimacy, reported that 77% of current US online daters would consider dating an AI, and that 44% said they had been targeted by a dating scam. Norton also publishes dating scam block counts from Gen Threat Report telemetry, and offers Norton Genie, an AI tool that checks messages and links for scams.
Dating Industry Insights has cited Norton data on AI and dating, including a New Zealand finding that 48% of online daters would consider an AI romantic relationship. Norton's figures come from its own commissioned surveys and from its own threat data, so they reflect Gen's methods and sample choices.
Stories about Norton
- Norton's AI Dating Paradox: Users Trust Bots Over Humans
Norton: 48% of New Zealand online daters would consider an AI romantic relationship, but 65% would be bothered by a human match using AI tools.
Also mentioned in
Questions about Norton
Is Norton a dating app?
No. Norton is a consumer cybersecurity brand owned by Gen. It matters to dating because it publishes research and scam data about online dating.
Who owns Norton?
Gen (Gen Digital), a company listed on NASDAQ under the ticker GEN.
What dating research has Norton published?
Norton has released yearly Cyber Safety Insights Reports on online dating since 2024, including the 2026 Artificial Intimacy edition, which covers AI relationships and dating scams.
Does Norton offer a tool for dating scams?
Norton Genie is a free AI-powered app that checks texts, emails and links, including those sent by dating matches, for scams.
What does Norton do?
Norton is a consumer cyber safety brand owned by Gen Digital (NASDAQ: GEN), which is headquartered in Tempe, Arizona. It sells device security, privacy and identity protection.
Where is Norton based?
Norton is based in Tempe, United States.
When was Norton founded?
Norton was founded in 1982.
Also known as: Norton 360, Norton Cyber Safety, Norton, a Gen brand.
Sources
- Norton Launches Safe AI to Help You Use AI Without Giving Up Control
- Norton (software)
- Gen Digital Strategy and Business Model
- Made For You: Norton Study Reveals 77% Would Date an AI
- Made For You: Norton Study Reveals 77% Would Date an AI
- Romance Reimagined: How AI is Playing Cupid (and Catfish)
- Swipe Right on Safety: New Study from Norton Finds 64% of Online Daters are Interested in Using AI as a Dating Coach
- Norton's AI Dating Paradox: Users Trust Bots Over Humans