Newborn Town

In short: Hong Kong-based company with a portfolio of social and gaming apps targeted at international users. Acquired BlueCity Holdings (Blued) in 2023 after the company delisted from Nasdaq.

Key facts

TypeDating platform
HeadquartersHong Kong
Apps and brandsBlued, HeeSay

People

Apps and brands

  • Blued: One of the largest LGBTQ+ dating and social platforms globally.
  • HeeSay: Rebranded international version of Blued, popular in India, Pakistan, and Philippines. Owned by Newborn Town via BlueCity.

Questions about Newborn Town

What does Newborn Town do?

Hong Kong-based company with a portfolio of social and gaming apps targeted at international users. Acquired BlueCity Holdings (Blued) in 2023 after the company delisted from Nasdaq.

Where is Newborn Town based?

Newborn Town is based in Hong Kong.

Which apps does Newborn Town own?

DII's directory lists Blued, HeeSay.

Last checked 19 October 2026. Something wrong or out of date? Suggest a correction.