Maclynn
In short: Maclynn International, known as Maclynn, is a premium offline matchmaking agency founded in London in 2011 by Rachel Vida MacLynn. It describes itself as New York based, with offices in the US and London, and serves affluent clients through paid private memberships. It matters to the dating industry as an example of high-end matchmaking sold as an alternative to dating apps.
Key facts
| Type | Premium matchmaking agency |
|---|---|
| Headquarters | New York, United States |
| Founded | 2011 |
| Status | Operating |
| Website | maclynninternational.us |
| Founded | 2011, in London, by Rachel Vida MacLynn (then trading as Vida) [What Does a Matchmaker Do? Maclynn blog, 2011] |
| Former name | Formerly trading as The Vida Consultancy [What Does a Matchmaker Do? Maclynn blog] |
| Founder and CEO | Rachel Vida MacLynn [Award-winning Elite Matchmaking Services] |
| Offices | New York City, Los Angeles, San Francisco, Morristown NJ, London, and a Dubai listing [Matchmaker Dating USA] |
| Business model | Offline matchmaking through private memberships, typically 12 months, with pricing on enquiry; no public profiles or algorithms [Elite Matchmaking Services in Los Angeles] |
| Client focus | Primarily affluent, high-net-worth or high-profile clients [Award-winning Elite Matchmaking Services] |
| Described base | Describes itself as a New York-based elite matchmaking and dating agency [What Does a Matchmaker Do? Maclynn blog] |
About Maclynn
Maclynn International, usually called Maclynn, is a professional matchmaking and dating agency. Its website says it was founded in 2011, and its founder and chief executive, Rachel Vida MacLynn, says she started the business, then called Vida, in London. The company was formerly trading as The Vida Consultancy. Its own materials now describe it as New York based, with offices in New York, Los Angeles, San Francisco, Morristown in New Jersey and London, and a listing for Dubai on its site.
The service is offline. Maclynn says it has no public profiles or algorithms, and that each introduction is chosen by a dedicated matchmaker after profiling sessions with the client. Its US site says it mainly works with affluent, high-net-worth or high-profile clients, offers private memberships that typically run for 12 months, and gives pricing only on enquiry. It also offers date coaching and relationship coaching, and describes a psychology-led approach and a network of ambassadors in other cities.
For the dating industry, Maclynn is one of the premium matchmakers that position themselves against swipe-based apps. Dating Industry Insights reported that Maclynn had its strongest sales month in 15 years in January, in a story about demand for matchmaking as Tinder faced eight straight quarters of subscriber decline. Public reviews of the company are mixed, and the company has not published audited figures that we have seen.
Stories about Maclynn
- Matchmaking's Boom: A Verdict on Tinder's Algorithmic Limits
Matchmaker Maclynn reported its strongest sales month in 15 years in January, as Tinder faces eight consecutive quarters of subscriber decline.
Questions about Maclynn
What is Maclynn?
Maclynn International is a premium offline matchmaking and dating agency founded in 2011 that also offers date and relationship coaching.
Who founded Maclynn?
Rachel Vida MacLynn, who is the founder and CEO, started the business in London as Vida.
Where is Maclynn based?
It describes itself as New York based, with offices in Los Angeles, San Francisco, Morristown NJ and London.
Is Maclynn a dating app?
No. It says it is a fully offline service with no public profiles or algorithms.
What does Maclynn do?
Maclynn International, known as Maclynn, is a premium offline matchmaking agency founded in London in 2011 by Rachel Vida MacLynn. It describes itself as New York based, with offices in the US and London, and serves affluent clients through paid private memberships.
When was Maclynn founded?
Maclynn was founded in 2011.
Also known as: Maclynn International, The Vida Consultancy, Vida.