Finding The One
In short: Finding The One is a UK dating app run by Finding the One Limited, which now trades as Wisp. It is built around real-life dates: users can only message 24 hours before a confirmed date. It launched with a London focus. It matters to the industry for its anti-endless-messaging model and for popularising the term carouselling.
Key facts
| Type | Dating app |
|---|---|
| Headquarters | Potters Bar, United Kingdom |
| Status | Active, trading as Wisp |
| Website | wisp.global |
| Legal entity | Finding the One Limited, trading as Wisp, registered in England and Wales (company number given on the site as 13266 908) [Wisp, 2026] |
| Rebrand | Company Instagram says FindingtheOne is now Wisp; the Apple listing for the same app ID is titled Wisp Dating, with developer Finding the One Limited [Wisp Dating - App Store] |
| Core feature | Messaging is only enabled 24 hours before a confirmed date; date plans are made in the app; success-based payment with refund if a confirmed date does not happen [Finding The One on the App Store] |
| Launch market | Early-stage rollout focused on the London area, for people seeking serious relationships [Finding The One, 9 March 2023] |
| Developer address | Finding the One Limited, 2nd Floor Unicorn House, Station Close, Potters Bar EN6 1TL, United Kingdom [Wisp - Google Play] |
| Carouselling survey | Survey from the app found 77% of singles felt more nervous the longer messaging went on without meeting; 83% of 1,500 respondents preferred to meet within a week of matching; Sylvia Linzalone named as the app's dating expert [What is carouselling? The dating trend fuelling anxiety] |
| Ghosting policy | Press release says Wisp made ghosting after a confirmed date a bannable offence, with a guaranteed-date-or-money-back promise [Dating App 'Wisp' Wages War on Ghosting] |
About Finding The One
Finding The One is a dating app for people seeking serious relationships. It is operated by Finding the One Limited, a company registered in England and Wales. Its own website says the company now trades as Wisp, and the app store listings show the Finding The One name alongside the newer Wisp name. The company's Instagram account says Finding The One is now Wisp. The company's launch material said it started with a focus on London, and the Google Play developer listing gives an address in Potters Bar, Hertfordshire.
The product is built to move matches to a first meeting quickly. According to its App Store listing, messaging only opens 24 hours before a confirmed date, and date plans are made inside the app without swapping contact details. The listing also describes a success-based payment model in which users get a refund if a confirmed date does not happen. The app is free to download, with in-app credit purchases.
The company has drawn press coverage through survey-led commentary. Stylist reported a survey from the app in which 77% of respondents said they felt more nervous the longer a chat went on without a meeting, and credited the app with the term carouselling. The app's dating expert in that coverage was Sylvia Linzalone. In 2025 the company issued a press release saying Wisp had made ghosting after a confirmed date a bannable offence.
Also mentioned in
Questions about Finding The One
What is Finding The One?
A UK dating app for serious relationships, run by Finding the One Limited, that only opens messaging 24 hours before a confirmed date.
Is Finding The One the same as Wisp?
Yes. The company's website says Finding the One Limited trades as Wisp, and its Instagram says FindingtheOne is now Wisp.
Who is Finding The One's dating expert?
Stylist's carouselling article names Sylvia Linzalone as the app's dating expert.
What does Finding The One do?
Finding The One is a UK dating app run by Finding the One Limited, which now trades as Wisp. It is built around real-life dates: users can only message 24 hours before a confirmed date. It launched with a London focus.
Where is Finding The One based?
Finding The One is based in Potters Bar, United Kingdom.
Also known as: Finding the One Limited, FindingTheOne, FTO, Wisp, Wisp Dating.