Dating Options
In short: Dating Options is a UK personal matchmaking business founded in 2003, with a head office in Alcester, Warwickshire. Andrew Parker-Dennis is managing director. It reported sales of about £2.19 million for 2025 and said it created 2,222 relationships, figures DII used to argue that paid human matchmaking is a viable alternative to dating apps.
Key facts
| Type | Events and matchmaking |
|---|---|
| Headquarters | Alcester, United Kingdom |
| Founded | 2003 |
| Founder | Mike Parker |
| Website | dating-options.co.uk |
| Founded | Founded in 2003 by Mike Parker [OpenPR, 2003] |
| Chief executive | Andrew Parker-Dennis is managing director [OpenPR, 12 January 2026] |
| Revenue | Reported sales of £2,187,000 for 2025 (company-reported) [OpenPR, 12 January 2026] |
| Users | Said it created 2,222 relationships in 2025 (company-reported) [OpenPR, 12 January 2026] |
| Headquarters | Head office at 8 Arrow Court, Alcester, Warwickshire; Dating Options Limited (company number 07658713) was incorporated on 6 June 2011 and is active [Companies House, 2026] |
| Fact | Says every client is interviewed face to face and that members' details never appear on a public website or app [Dating Options, 2026] |
About Dating Options
Dating Options is a personal matchmaking business in the United Kingdom. It describes itself as the UK's largest group of high-end personal matchmaking agencies and says every client is interviewed face to face. Its website states that members' photographs and details never appear on a public website or app. The company says it was founded in 2003 by Mike Parker, and Andrew Parker-Dennis is its managing director.
The trading company is Dating Options Limited, registered in England and Wales under number 07658713. It was incorporated on 6 June 2011 as When The Music Stops Limited and took its current name in September 2013. Its registered office is at 8 Arrow Court, Alcester, Warwickshire. Companies House lists it as active.
In January 2026 Dating Options announced sales of £2,187,000 for 2025 and said it had created 2,222 relationships during the year. Both figures are company-reported and not independently verified. Dating Industry Insights noted that the company did not define a relationship, did not disclose year-on-year growth, and described itself as an industry leader without comparative data. The company credits formal matchmaker training and standardised client packages for its growth.
People
- Andrew Parker-Dennis, Managing Director
- Mike Parker, Founder
Stories about Dating Options
- Dating Options' £2.19M Revenue: A Wake-Up Call for App Operators
Dating Options, a Warwickshire matchmaker, reported £2.19M in 2025 revenue and claims 2,222 new relationships, with no third-party verification.
Questions about Dating Options
When was Dating Options founded?
Dating Options says it was founded in 2003 by Mike Parker. The current limited company was incorporated in 2011 and renamed in 2013.
Who runs Dating Options?
Andrew Parker-Dennis is managing director, according to the company's January 2026 announcement.
What revenue did Dating Options report?
It reported sales of £2,187,000 for 2025 and said it created 2,222 relationships. Both figures come from the company.
What does Dating Options do?
Dating Options is a UK personal matchmaking business founded in 2003, with a head office in Alcester, Warwickshire. Andrew Parker-Dennis is managing director.
Who founded Dating Options?
Dating Options was founded by Mike Parker.
Where is Dating Options based?
Dating Options is based in Alcester, United Kingdom.
Also known as: Dating Options Limited, Dating Options Ltd, When The Music Stops Limited (former company name).