Cobble
In short: Cobble is a New York based planning app that began in 2020 as a swipe-style date night tool for couples and now helps friends and partners agree on plans, using AI suggestions and group voting. Founded by Jordan Scott, it is not a dating app, but Dating Industry Insights names it among startups that address date planning, which sits next to matching.
Key facts
| Type | Date planning app |
|---|---|
| Headquarters | New York, United States |
| Status | Operating (App Store listing updated in 2025) |
| Website | trycobble.com |
| LinkedIn profile | |
| Product type | Mobile app for planning dates and group outings with swipe-style voting; reviewers state it is not a dating app [Cobble is the App That Makes Finding Date Night Ideas Easier, 2020] |
| Founder and CEO | Jordan Scott, who also started the NYC date ideas site and newsletter idk tonight in 2017 [How A 25-Year-Old Created A Tinder-Style App (Forbes), 2020] |
| Launch | The app launched in June 2020 to the existing idk tonight readership, with a 'stay in' vertical added during the pandemic [How Jordan Scott Launched a Relationship App Amidst a New Yo, 2020] |
| Funding | $3 million seed round from angel investors, including Kerr Tech Investments [Cobble Raises $3M to Help You Plan Your Next Date Night (Bui, 2020] |
| Headquarters | New York, New York, United States [Cobble Crunchbase profile] |
| App Store listing | Cobble: AI Group Planner, lifestyle category, seller idk tonight, LLC, copyright Cobble, Inc., rated 4.2 from 124 ratings [Cobble] |
| Recent product update | Version 7.1.14 (7 May 2025) added AI-driven conversational prompting and said Cobble now works anywhere in the world [Cobble, 7 May 2025] |
| Official website | trycobble.com [Get Cobble] |
| Mention by Dating Industry Insights | DII named Cobble and Flamme as startups built around the date planning problem that Hinge IRL could compete with if it launched [Dating Industry Insights, 10 July 2025] |
| Group planning focus | Cobble was described as helping friends and couples agree on things to do through polls, curated collections and local listings, with curated picks in seven US metro areas at the time [Never Struggle To Make Plans Again With Cobble (DatingNews)] |
About Cobble
Cobble is a mobile app that helps couples and groups of friends choose what to do together. It began in 2020 as a decision-making app for couples. Each partner swiped on curated date ideas, such as restaurants, shows and recipes to cook at home, and a match appeared when both swiped right. The founder and chief executive is Jordan Scott, who started the editorial site and newsletter idk tonight in 2017 and built Cobble from its New York date content. Cobble is based in New York.
The product has since widened beyond couples. The current App Store listing, titled Cobble: AI Group Planner, describes a service where users start a plan, receive AI-suggested venues and events, and send favourites to friends by link. Friends vote yes, no or maybe without needing the app. A May 2025 update added conversational prompts and said the app now works anywhere in the world. The listing names idk tonight, LLC as the seller and Cobble, Inc. as the copyright holder. Reports in 2020 said Cobble raised a $3 million seed round from angel investors.
Cobble is not a matching service and reviewers describe it as a tool for people who have already met. It matters to the dating industry because it covers what happens after a match, an area Dating Industry Insights said in July 2025 could be affected if Hinge launched its in-person date prototype, Hinge IRL.
Also mentioned in
Questions about Cobble
Is Cobble a dating app?
No. Reviewers describe it as a planning and decision-making app for couples and friends, not a service for meeting new people.
Who founded Cobble?
Jordan Scott founded Cobble and is its chief executive. She started the date ideas site idk tonight in 2017.
Where is Cobble based?
Cobble is based in New York, according to Crunchbase.
How does Cobble work today?
According to its App Store listing, users start a plan, receive AI-suggested options, and share them with friends by link so the group can vote.
What does Cobble do?
Cobble is a New York based planning app that began in 2020 as a swipe-style date night tool for couples and now helps friends and partners agree on plans, using AI suggestions and group voting.
Also known as: Cobble: AI Group Planner, Cobble: Plan, Share, Go, Try Cobble.
Sources
- Cobble is the App That Makes Finding Date Night Ideas Easier for Couples (AlleyWatch)
- How A 25-Year-Old Created A Tinder-Style App (Forbes)
- How Jordan Scott Launched a Relationship App Amidst a New York Business Shut down (ciaooo!)
- Cobble Raises $3M to Help You Plan Your Next Date Night (Built In NYC)
- Cobble Crunchbase profile
- Cobble: AI Group Planner App - App Store
- Get Cobble
- Match Group's Hackathon: Innovation or Defensive Posturing? (DII)
- Never Struggle To Make Plans Again With Cobble (DatingNews)