---
title: "Articles tagged \"Marketing & Growth\""
url: https://www.datingindustryinsights.com/tag/marketing-growth
description: "Browse 111 articles tagged \"Marketing & Growth\" on Dating Industry Insights. Industry news and analysis."
lang: en-GB
---

Trending

Rivet's $10.5M Bet: Can Kapoor's Social Matching Outrun Swipe Fatigue?: https://www.datingindustryinsights.com/news/former-tinder-executive-launches-rivet-app |
UK Singles Pay Up: Tinder and Hinge Defy Dating App Fatigue: https://www.datingindustryinsights.com/news/tinder-hinge-uk-highest-grossing-apps |
AI Companions Are Replacing Real Dates for Lonely Men. That's a Problem for Dating Apps.: https://www.datingindustryinsights.com/news/ai-romance-is-starting-to-feel |
Once's Pivot to Chat: A Confession of Abandoning Dating for Monetization: https://www.datingindustryinsights.com/news/once-was-built-now-selling-chat |
Club Introductions' Mid-Market Gamble: Filling America's Matchmaking Gap: https://www.datingindustryinsights.com/news/club-introductions-affordable-matchmaking-us

# Tagged: Marketing & Growth

All articles tagged with "Marketing & Growth"

## Related Tags

Mergers & Acquisitions: https://www.datingindustryinsights.com/tag/mergers-acquisitions
Monetisation: https://www.datingindustryinsights.com/tag/monetisation
Regulation & Policy: https://www.datingindustryinsights.com/tag/regulation-policy
Funding & Investment: https://www.datingindustryinsights.com/tag/funding-investment
Earnings & Results: https://www.datingindustryinsights.com/tag/earnings-results
User Growth: https://www.datingindustryinsights.com/tag/user-growth
Dating Apps: https://www.datingindustryinsights.com/tag/dating-apps
Trust & Safety: https://www.datingindustryinsights.com/tag/trust-safety

## Companies in the News

Match Group 108: https://www.datingindustryinsights.com/companies/match-group
Bumble 106: https://www.datingindustryinsights.com/companies/bumble
Grindr 51: https://www.datingindustryinsights.com/companies/grindr
Seeking 24: https://www.datingindustryinsights.com/companies/seeking
Thursday 17: https://www.datingindustryinsights.com/companies/thursday

Technology & AI Lab

### Meta's AI Moderation Push: A Warning Shot for Dating Apps

Meta plans to increase AI-driven content and ad moderation from 50% to 90% by the end of 2026 Match Group disclosed $523…

Friday 26th June · 1 min read Read →
https://www.datingindustryinsights.com/news/meta-aims-90-percent-ai-content-review

Data & Analytics

### Dua's Six-Year Run: A Case Study in Niche Dating Success

Dua has accumulated 1.1 million registered users across the Albanian diaspora since launching in 2020 The platform targe…

Tuesday 23rd June · 1 min read Read →
https://www.datingindustryinsights.com/news/dua-sixth-anniversary-1-1m-users

Financial & Investor

### Tinder's Reality Show Gamble: A Desperate Bid for Relevance?

Tinder's average revenue per user declined year-on-year in Q3 2024 despite pricing increases, signalling softening engag…

Tuesday 23rd June · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-tiktok-double-date-island-series

Data & Analytics

### Hinge Tops AI Visibility Index: The New AEO Battleground

Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder despite having a smaller …

Friday 19th June · 1 min read Read →
https://www.datingindustryinsights.com/news/hinge-leads-ai-dating-app-ranking

Financial & Investor

### UK Dating App's AI Ambitions Face Harsh M&A Reality

UK dating platform with 25,000 registered users and 5,000 monthly actives has launched sale process Company reports 30% …

Wednesday 3rd June · 1 min read Read →
https://www.datingindustryinsights.com/news/for-sale-fast-growing-uk-dating

Regulatory Monitor

### Texas's App Store Law: A User Acquisition Nightmare for Dating Apps

Texas's App Store Accountability Act requires all under-18s to link app store accounts to parental profiles for download…

Wednesday 3rd June · 1 min read Read →
https://www.datingindustryinsights.com/news/texas-act-age-verification-dating-apps

Daily News Wire

### Tinder's Diesel Partnership: A Fashion Fix for a Queer Credibility Crisis

Tinder and Diesel have partnered on a 17-piece Pride 2026 capsule collection, donating $100,000 each to LGBTQIA+ employm…

Friday 29th May · 1 min read Read →
https://www.datingindustryinsights.com/news/diesel-collaborates-tinder-pride-2026

Daily News Wire

### SURF's WSL Sponsorship: Strategic Growth or Expensive Hope?

SURF has become the official dating partner for the World Surf League's US Open in Huntington Beach, running 25 July to …

Wednesday 27th May · 1 min read Read →
https://www.datingindustryinsights.com/news/wsl-partners-surf-dating-app-us

Regulatory Monitor

### Hinge's Algorithm Denial: Transparency or Just Talk?

Jackie Jantos became Hinge CEO in January 2025, taking over from founder Justin McLeod after Match Group announced the s…

Tuesday 24th March · 1 min read Read →
https://www.datingindustryinsights.com/news/hinge-ceo-refutes-algorithm-bias-claims

Daily News Wire

### Happn's Civic Push Is Smart Brand Strategy. The Activism Is a Bonus.

38% of happn's Dutch users may skip municipal elections according to internal polling of 1,097 members 62% of surveyed D…

Monday 16th March · 1 min read Read →
https://www.datingindustryinsights.com/news/happn-dutch-voting-campaign-dating-statistics

Community & Directory

### Fortitude Foundation: Ross Williams' Bet on Normalizing Failure in Dating Tech

Venntro Media Group collapsed in August 2024 despite generating approximately £40 million in annual revenue after 21 yea…

Friday 13th March · 1 min read Read →
https://www.datingindustryinsights.com/news/ross-williams-launches-fortitude-foundation

Financial & Investor

### Bumble's Revenue Beat Isn't Growth—It's a Churn Strategy

Bumble Q4 revenue hit $273M, beating expectations by 1.3% despite 14% year-on-year decline Total paying users dropped 20…

Thursday 12th March · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-q4-revenue-beats-estimates

Technology & AI Lab

### HubPeople's Traffic Tool Is a Fragment Fix, Not a Growth Strategy

HubPeople operates a network of 4,000+ white-label dating sites across 70+ relationship niches Match Group (MTCH) shares…

Thursday 12th March · 1 min read Read →
https://www.datingindustryinsights.com/news/hubpeople-launches-find-my-dating

Financial & Investor

### Meta's 'Location Fees' Squeeze Dating Margins in Europe

Meta now charges advertisers 2-5% 'location fees' on campaigns in the UK, France, Austria, Spain, Italy, and Türkiye to …

Wednesday 11th March · 1 min read Read →
https://www.datingindustryinsights.com/news/meta-increases-ad-campaign-prices-six

Daily News Wire

### LegacyX Launches a Double-Date App Into the Most Crowded Corner of Dating

LegacyX, a London tech firm with no dating industry experience, has launched Vortex, an app centred on double dates rath…

Tuesday 10th March · 1 min read Read →
https://www.datingindustryinsights.com/news/legacyx-expands-portfolio-vortex-dating

Daily News Wire

### Tinder's Creator Push Does Not Fix the Underlying Product Problem

Tinder appoints VCCP Social Club for UK social media and influencer marketing after competitive pitch Match Group report…

Friday 6th March · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-names-vccp-uk-social-agency

Financial & Investor

### Steven Bartlett Just Backed a Pre-Revenue Dating App. The Industry Should Pay Attention.

Steven Bartlett backs pre-revenue dating app hati in Dragons' Den deal, cutting against two years of selective consumer …

Friday 27th February · 1 min read Read →
https://www.datingindustryinsights.com/news/steven-bartlett-backs-hati-dating-app-investment

Data & Analytics

### Valentine's Day No Longer Delivers the Subscriber Spike. Apps Need a New Plan.

39% of Happn users consider being single on Valentine's Day 'not very serious', marking a shift away from romantic urgen…

Thursday 19th February · 1 min read Read →
https://www.datingindustryinsights.com/news/happn-users-skip-valentines-day-rush

Daily News Wire

### FilipinaMeet Prioritised Trust Over Growth. In Its Market, That Was the Right Call.

FilipinaMeet launched 1 January 2025 with 20,000 signups in six weeks Philippines has over 110 million people with smart…

Tuesday 17th February · 1 min read Read →
https://www.datingindustryinsights.com/news/filipinameet-launches-philippines-global-dating

Daily News Wire

### Happn's 'Single Support' Campaign Is Better Positioning Than the App Deserves

Happn is offering three Dutch singles up to €1,500 towards housing costs between 14–23 February as part of its "Single S…

Friday 13th February · 1 min read Read →
https://www.datingindustryinsights.com/news/happn-launches-single-support-campaign

Data & Analytics

### Meta's Threads Studio at Super Bowl: A Direct Challenge to X's Turf

Threads reached 400 million monthly active users in early 2025, compared to X's self-reported 600 million—a narrow gap m…

Friday 6th February · 1 min read Read →
https://www.datingindustryinsights.com/news/threads-branded-studio-super-bowl

Technology & AI Lab

### HubPeople's White-Label Move: Niche Apps Surrender Tech for Survival

HubPeople has migrated Say Allo and DiHola, two dating apps with 'hundreds of thousands' of users, onto its white-label …

Friday 6th February · 1 min read Read →
https://www.datingindustryinsights.com/news/hubpeople-unpackd-migrate-sayallo-dihola

Financial & Investor

### Ditto Raised $9.2M to Kill Engagement-Farming. The Incumbents Are Not Worried Yet.

Ditto has raised $9.2M in seed funding from Peak XV Partners, Gradient, Scribble Ventures, Alumni Ventures, and Llama Ve…

Wednesday 4th February · 1 min read Read →
https://www.datingindustryinsights.com/news/ditto-raises-imessage-college-matchmaking

Financial & Investor

### Flutrr's Music Matching Has a Real Product Insight Buried Under the Marketing

Flutrr partners with Saregama, one of India's oldest music labels, to launch music-based matchmaking as a paid premium t…

Friday 30th January · 1 min read Read →
https://www.datingindustryinsights.com/news/flutrr-saregama-music-matchmaking-partnership

Financial & Investor

### Meta's Ad Revenue Surge: A Costly Reality for Dating Apps

Meta's family of apps now reaches 3.58 billion daily active users across Facebook, Instagram, WhatsApp, Messenger, and T…

Thursday 29th January · 1 min read Read →
https://www.datingindustryinsights.com/news/meta-reports-strong-q4-growth

Regulatory Monitor

### Match Group's Data Breach: The Third-Party Risk Nobody Sees

ShinyHunters claims to have stolen 10 million records from Match Group platforms including Hinge, OkCupid, and Match.com…

Thursday 29th January · 1 min read Read →
https://www.datingindustryinsights.com/news/match-group-data-breach-10-million

Daily News Wire

### Tinder's Sprite Partnership Signals That Brand Revenue Is Plugging a Growth Gap

Tinder's logo is appearing on millions of Sprite cans across multiple markets as part of a co-branded campaign with priz…

Monday 26th January · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-launches-sprite-packaging-promotion

Technology & AI Lab

### Pinterest's Media Planner: Table Stakes for Dating Advertisers

Pinterest's new Media Planner tool offers audience exploration, performance forecasting, and scenario modelling directly…

Monday 26th January · 1 min read Read →
https://www.datingindustryinsights.com/news/pinterest-introduces-built-in-media-planner

Financial & Investor

### Vybes Is Using Reality TV as a User Acquisition Channel. The Economics Are Unclear.

Match Group spent $504M on sales and marketing in 2023, whilst Bumble burned through $282M acquiring users from the same…

Monday 26th January · 1 min read Read →
https://www.datingindustryinsights.com/news/vybes-launches-creator-driven-villa-series

Regulatory Monitor

### Shaadi.com Wins Landmark Case: 'Dishonest Diversion' Now a Legal Weapon

Bombay High Court issues permanent injunction against getshaadi.com for trademark infringement against Shaadi.com Court …

Thursday 22nd January · 1 min read Read →
https://www.datingindustryinsights.com/news/shadiicom-secures-well-known-trademark

Technology & AI Lab

### TikTok's AI Tools: A Shortcut or a Trap for Dating Advertisers?

TikTok Shop has launched three AI-powered automation tools: image-to-video generation, auto-dubbing with synthetic voice…

Friday 16th January · 1 min read Read →
https://www.datingindustryinsights.com/news/tiktok-shop-expands-ai-toolkit

Technology & AI Lab

### TikTok's 2026 Trends: A Reality Check for Dating Apps' Authenticity Claims

Dating apps have shifted user acquisition budgets to TikTok over the past three years following Apple's ATT framework di…

Thursday 15th January · 1 min read Read →
https://www.datingindustryinsights.com/news/tiktok-2026-trend-forecast-dating

Financial & Investor

### Match Group's Her Campaign: Authenticity Test or Portfolio Play?

Match Group acquired Her in 2025, marking its entry into dedicated sapphic dating 68% of Her users surveyed are slowly r…

Wednesday 14th January · 1 min read Read →
https://www.datingindustryinsights.com/news/her-launches-sapphic-restart-campaign

Financial & Investor

### TikTok's SMB Play: A Lifeline for Niche Dating Apps or Another False Start?

Match Group and Bumble spend hundreds of millions annually on performance marketing through Meta and Google TikTok's new…

Tuesday 13th January · 1 min read Read →
https://www.datingindustryinsights.com/news/tiktok-channel-sales-partners-smb-support

Financial & Investor

### TikTok's 2026 Calendars: A Sales Pitch Disguised as Strategy for Dating Apps

Match Group spent $447M on sales and marketing in Q3 2024, with Bumble spending $133M in the same quarter TikTok release…

Wednesday 7th January · 1 min read Read →
https://www.datingindustryinsights.com/news/tiktok-regional-event-calendars-2026

Technology & AI Lab

### Reddit's AI Campaigns: A Lifeline for Dating Apps or Just Hype?

Reddit's AI-powered Max campaigns delivered 17% lower user acquisition costs and 27% more conversions in alpha tests wit…

Tuesday 6th January · 1 min read Read →
https://www.datingindustryinsights.com/news/reddit-ai-driven-max-campaign-launch

Regulatory Monitor

### TikTok's U.S. Uncertainty: A Valentine's Day Dilemma for Dating Apps

Match Group and Bumble have shifted marketing substantially toward TikTok, with Hinge reporting measurable CPI improveme…

Monday 5th January · 1 min read Read →
https://www.datingindustryinsights.com/news/tiktok-us-future-deal-uncertainty

Technology & AI Lab

### Hullo's AI Matchmaking Is a Swipe Deck With a Better Cover Story

Vietnamese dating app Hullo has announced an AI matchmaking system backed by Nvidia, AWS, and Google accelerator program…

Thursday 11th December · 1 min read Read →
https://www.datingindustryinsights.com/news/hullo-ai-matchmaking-nvidia-aws-google

Community & Directory

### Blazr's Cannabis Bet: Can Sergeev Solve Vertical Dating's Liquidity Trap?

Blazr, a cannabis-focused dating platform, has appointed Alex Sergeev as co-founder and head of growth Sergeev brings 15…

Wednesday 26th November · 1 min read Read →
https://www.datingindustryinsights.com/news/420-dating-app-blazr-growth-executive

Data & Analytics

### Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence

First-month uninstall rates for dating apps jumped from 65% to 69% between 2024 and 2025 91% of 18- to 24-year-olds now …

Tuesday 25th November · 1 min read Read →
https://www.datingindustryinsights.com/news/dating-apps-uninstalled-within-one-month

Data & Analytics

### Sister Wives Claims Texas Is Its Biggest Non-Monogamy Market. The Data Is Doing Heavy Lifting.

Sister Wives claims Texas accounts for more than 10% of its 15,000 US users, with a reported 5,000% surge in poly-relate…

Wednesday 19th November · 1 min read Read →
https://www.datingindustryinsights.com/news/texas-leads-growth-polyamory-interest

Financial & Investor

### Yuzu Is Betting That Lifestyle Branding Converts Cheaper Than Performance Marketing

Yuzu has launched a 'phygital' campaign with Chubby Group featuring a five-part web series, branded £14 cocktail, and in…

Monday 17th November · 1 min read Read →
https://www.datingindustryinsights.com/news/yuzu-chubby-group-gen-z-campaign

Technology & AI Lab

### Pop the Balloon's App: Spectacle or Sustainable Matchmaking?

Pop the Balloon or Find Love episodes regularly attract between one and two million views on YouTube Dating apps typical…

Friday 14th November · 1 min read Read →
https://www.datingindustryinsights.com/news/viral-youtube-show-gamified-dating-app

Daily News Wire

### QuackQuack's Rebounce: Arbitrage on India's Divorce Discomfort

QuackQuack has launched Rebounce, a dedicated app for divorced, separated, and widowed users in India Pricing ranges fro…

Friday 7th November · 1 min read Read →
https://www.datingindustryinsights.com/news/quackquack-rebounce-app-second-chance-dating

Financial & Investor

### Tinder's Mandatory Verification: A Preemptive Move or a Necessary Shift?

Tinder has made video selfie verification mandatory for new users in eight markets including California, UK, Australia, …

Monday 3rd November · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-face-id-cuts-bad-actors

Financial & Investor

### Grindr's CEO Calls Out Paywalls: Is Gen Z's Dating Exodus Economic?

Match Group's average revenue per paying user rose from $15.68 to $18.23 between Q3 2022 and Q3 2024, driven primarily b…

Thursday 9th October · 1 min read Read →
https://www.datingindustryinsights.com/news/grindr-ceo-dating-apps-monetized

Technology & AI Lab

### Ailo's AI Claims: Innovation or Just More Feature Theatre?

Match Group trades 58% below its February 2021 peak; Bumble has lost two-thirds of its value since IPO Match Group and B…

Monday 29th September · 1 min read Read →
https://www.datingindustryinsights.com/news/miami-ai-dating-app-user-compatibility

Financial & Investor

### Feels Hits $10M ARR Without US/UK. Is Dating's Cost Structure a Myth?

Feels claims to have reached $10M in annual recurring revenue within six months of launch, with fewer than 12 people and…

Wednesday 24th September · 1 min read Read →
https://www.datingindustryinsights.com/news/feels-app-doubles-dating-revenue-globally

Financial & Investor

### Widowhood Dating: Nicky Wake's Non-Profit Move Exposes a Market Gap

The UK's widowed population stands at approximately 3.5 million people, representing a substantial addressable market hi…

Wednesday 24th September · 1 min read Read →
https://www.datingindustryinsights.com/news/chapter-2-dating-founder-launches-collective

Technology & AI Lab

### Constraint Dating Apps: A Genuine Threat or Just a Niche Distraction?

Tinder's average revenue per paying user dropped 1% year-on-year for the third consecutive quarter in Q3 2024 45% of dat…

Monday 1st September · 1 min read Read →
https://www.datingindustryinsights.com/news/dating-app-users-prefer-limited-features

Daily News Wire

### Tinder's 'Crush Feelings' Campaign: A Credibility Test, Not a Creative One

Tinder facilitates 16 billion likes or passes weekly and has generated 100 billion matches since launch Gen Z members up…

Friday 29th August · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-launches-crush-feelings-campaign

Technology & AI Lab

### Cerca's Campus Play: Exclusivity Marketing Masquerading as Safety

Cerca requires school email verification and a minimum 40-user threshold before activating Student Mode at any campus Th…

Tuesday 26th August · 1 min read Read →
https://www.datingindustryinsights.com/news/cerca-new-student-mode-college-tour

Financial & Investor

### Raya's Profitability: A Rejection of Match and Bumble's Scale Obsession

Raya maintains an active user base of 100,000-200,000 whilst sitting on a waitlist of 2.5 million people The app has bee…

Friday 22nd August · 1 min read Read →
https://www.datingindustryinsights.com/news/raya-waitlist-decline-trend-breaking-users

Technology & AI Lab

### Tinder's 'Double Date Island' Isn't Just Marketing. It's a Gen Z Retention Gamble.

90% of Tinder's Double Date feature usage comes from under-29s Bumble App paying users fell 4% year-over-year to 3.1 mil…

Thursday 21st August · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-launches-double-date-island

Financial & Investor

### Google's Dating Ad Shift: A Revenue Play with Hidden Boundaries

Google has narrowed geographic restrictions on dating and companionship ads to just 17 countries, potentially opening do…

Monday 18th August · 1 min read Read →
https://www.datingindustryinsights.com/news/google-reduces-geographical-restrictions-dating

Daily News Wire

### Hulu's 'Swiped' Could Be Bumble's Unintentional Marketing Coup

Bumble app revenue flat at $208M in Q1 2025, with paying users declining 3% to 3.8M Tinder generated $1.84B in 2023, rep…

Friday 15th August · 1 min read Read →
https://www.datingindustryinsights.com/news/hulu-releases-trailer-bumble-founder-biopic

Regulatory Monitor

### Greed Dating's £0.80 Verification: A Challenge to Industry Excuses

Greed Dating's facial verification system reportedly costs £0.80 per thousand users The system uses liveness detection v…

Friday 11th July · 1 min read Read →
https://www.datingindustryinsights.com/news/greed-dating-low-cost-identity-verification

Financial & Investor

### Muzz's Offline Events: A Monetisation Signal or Just a Costly PR Stunt?

Muzz hosted its first offline singles event in India with approximately 100 participants using structured activities and…

Monday 7th July · 1 min read Read →
https://www.datingindustryinsights.com/news/muzz-offline-singles-event-mumbai

Financial & Investor

### Grindr's 25% Growth: A Community Strategy Bumble Can't Copy

Grindr reported 25% revenue growth whilst Bumble trades at $6, down 86% from its $43 IPO price Pew Research shows dating…

Tuesday 1st July · 1 min read Read →
https://www.datingindustryinsights.com/news/grindr-growth-mainstream-dating-apps

Financial & Investor

### Pawsome Pair's Charity Play: A Niche Too Thin to Sustain?

Pawsome Pair promises to donate 20% of subscription revenue to animal shelters, entering a pet-dating vertical with at l…

Monday 23rd June · 1 min read Read →
https://www.datingindustryinsights.com/news/dog-loving-dating-app-launches-shelters

Financial & Investor

### Pride Month Marketing: A Band-Aid for Dating Apps' LGBTQ+ Strategy?

30% of Tinder matches now involve LGBTQ+ users, positioning queer singles as core to platform economics rather than a ni…

Monday 16th June · 1 min read Read →
https://www.datingindustryinsights.com/news/grindr-tinder-apps-pride-month-features

Community & Directory

### Yuzu's Offline Bet: Community Moat or Just AAPI Month Marketing?

Yuzu is running multi-city in-person events across the US targeting Asian and Pacific Islander singles as core to its va…

Tuesday 27th May · 1 min read Read →
https://www.datingindustryinsights.com/news/yuzu-app-builds-offline-community-aapi

Daily News Wire

### Tinder's India Strategy: Grocery Apps Over Instagram Influencers

Tinder appointed Mumbai-based Adtomica as Agency on Record for brand partnerships in India following a campaign that dis…

Thursday 22nd May · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-appoints-adtomica-agency-india

Financial & Investor

### Match Acquires HER: Can Corporate Ownership Preserve Queer Community Trust?

Match Group has acquired HER, the dating platform for queer women and non-binary people, with financial terms undisclose…

Wednesday 21st May · 1 min read Read →
https://www.datingindustryinsights.com/news/her-joins-match-group-dating-giants

Financial & Investor

### Match Group's South Korea Bet: Arbitrage on Social Dysfunction?

Match Group is relaunching Pairs in South Korea, where marriages have fallen 40% since 2014 and the fertility rate stand…

Friday 25th April · 1 min read Read →
https://www.datingindustryinsights.com/news/match-group-potential-south-korea-marriage

Data & Analytics

### 46% of Couples Stay for Money: A User Acquisition Goldmine?

46.2% of coupled US adults would consider leaving their partner if money weren't a constraint 86% of respondents have ar…

Tuesday 22nd April · 1 min read Read →
https://www.datingindustryinsights.com/news/self-financial-study-money-modern-relationships

Financial & Investor

### Hinge's £1M Bet: Real-World Events Over App Engagement

Match Group is investing £1 million to fund Hinge users' real-world meetups in London pubs, cafés, and community centres…

Monday 21st April · 1 min read Read →
https://www.datingindustryinsights.com/news/dating-apps-in-person-events-genz

Data & Analytics

### Gleeden's Emotional Affair Strategy: A Market Play in Disguise

66% of Gleeden's female users in India engage in emotional rather than sexual conversations, according to company data I…

Thursday 10th April · 1 min read Read →
https://www.datingindustryinsights.com/news/gleeden-study-users-seek-friends

Financial & Investor

### Venture Capital's Social Platform Hunt: A Warning for Dating Apps

Social platform advertising now represents 67% of Match Group's performance marketing spend, up from 54% in 2021 38% of …

Thursday 3rd April · 1 min read Read →
https://www.datingindustryinsights.com/news/dating-loneliness-ai-investor-bets-consumer

Daily News Wire

### Tinder's Pan-Asian Campaign: Marketing Ambition vs. Product Reality

Tinder launches first pan-Asian campaign targeting Gen Z women across South Korea, Thailand, India, and Vietnam 71% of G…

Friday 28th March · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-launches-dating-your-way-asia

Financial & Investor

### Bumble's App Closures Signal the End of Portfolio Diversification

Bumble shutting down Fruitz and Official dating apps on 31st May after less than three years of ownership Fruitz downloa…

Monday 24th March · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-sunsets-fruitz-official-apps

Financial & Investor

### Bindr's Accidental Pivot: When the Side Hustle Outshines the Main Act

ColdStart, an AI marketing tool spun out from dating app Bindr, has secured more than $1 million in contracts since laun…

Friday 21st March · 1 min read Read →
https://www.datingindustryinsights.com/news/bindrs-marketing-spinout-coldstart-surpasses

Technology & AI Lab

### Tinder U's India Relaunch: A Regulatory Play Disguised as Safety

Tinder has relaunched Tinder U in India four years after discontinuing the campus-only feature in the US market in 2022 …

Wednesday 19th March · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-u-india-college-students-launch

Financial & Investor

### Hello Group's Middle East Pivot: A Strategic Retreat from China

Hello Group's net income collapsed 59% in Q4 2024 to $32.2M, whilst revenue fell 12% year-on-year to $471.2M Middle East…

Monday 17th March · 1 min read Read →
https://www.datingindustryinsights.com/news/hello-group-bets-global-dating-market

Data & Analytics

### Tinder India's Survey: Data or Just a Women's Day Marketing Ploy?

51% of young female Tinder India users prioritise reliability over traditional romantic gestures in modern dating etique…

Thursday 6th March · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-her-new-dating-rulebook-launch

Financial & Investor

### Bumble's 18% Share Plunge: A Verdict on Strategy, Not Just Earnings

Bumble shares plunged 18% after Q1 revenue guidance of $242M-$248M missed consensus by $9M Paying users reached 4.2M in …

Wednesday 19th February · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-stock-drops-after-disappointing

Technology & AI Lab

### Hily's 'Anti-Swipe' Pitch: Marketing Spin or Real Differentiator?

Hily launched in 2017 and reports 30 million global users, positioning itself as personality-first alternative to photo-…

Tuesday 11th February · 1 min read Read →
https://www.datingindustryinsights.com/news/hily-encourages-pursuing-imperfect-relationships

Daily News Wire

### Bumble's Dimoldenberg Bet: Personality Over Product Features

Bumble has extended its partnership with Amelia Dimoldenberg through 2025, moving from brand campaigns to co-created con…

Friday 24th January · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-comedian-amelia-dimoldenberg-collab

Data & Analytics

### Tinder's 30% LGBTQIA+ Match Rate: A Wake-Up Call for Product Teams

Thailand became the first Southeast Asian nation to legalise same-sex marriage on 23rd January 2025 LGBTQIA+ matches now…

Thursday 23rd January · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-thailand-marriage-equality-lgbtqia-support

Community & Directory

### Oscar Mayer's Sizzl: A Case Study in Branded Dating Apps That Fizzled

Oscar Mayer's bacon-themed dating app Sizzl launched in 2015 with no disclosed user metrics or performance data Tinder r…

Tuesday 21st January · 1 min read Read →
https://www.datingindustryinsights.com/news/whatever-happened-to-sizzl-app

Regulatory Monitor

### Ofcom's Age Verification Mandate: A Crisis-Driven Compliance Wake-Up Call

Ofcom has mandated dating platforms implement robust age verification by July 2025, with fines up to 10% of global turno…

Friday 17th January · 1 min read Read →
https://www.datingindustryinsights.com/news/ofcom-mandates-stricter-age-verification

Regulatory Monitor

### Mozilla's Privacy Review Exposes Match Group's Market Control Problem

Mozilla's privacy review found that 22 of 25 dating apps failed privacy standards, with Match Group operating 9 of the f…

Monday 13th January · 1 min read Read →
https://www.datingindustryinsights.com/news/report-highlights-privacy-risks-dating

Daily News Wire

### Thursday's App Shutdown: A Gimmick-Led Model Meets Reality

Thursday raised £2.5m in seed funding and claimed 2 million users at peak before shutting down on 23 January The app res…

Friday 10th January · 1 min read Read →
https://www.datingindustryinsights.com/news/thursday-shutters-dating-app-events

Data & Analytics

### Niche Dating Apps Face 2025: Can They Thrive Without Diluting?

Four founder-led niche dating apps launched in 2024 remain operational after twelve months: voice-first Hum, verificatio…

Wednesday 8th January · 1 min read Read →
https://www.datingindustryinsights.com/news/entrepreneurs-target-niche-dating-communities

Financial & Investor

### Dating Sunday: A Manufactured Peak or Genuine Demand Spike?

Tinder reported 20% more messages sent on Dating Sunday 2025 than any previous iteration Hinge posted a 40% uplift in ac…

Monday 6th January · 1 min read Read →
https://www.datingindustryinsights.com/news/dating-sunday-2025-sites-prepare

Daily News Wire

### BLK's Hoodie Swap: A Lifestyle Pivot or Just Marketing Theatre?

Match Group's BLK dating app is collecting users' ex-partners' hoodies in exchange for branded replacements, donating or…

Thursday 12th December · 1 min read Read →
https://www.datingindustryinsights.com/news/blk-launches-itsgivingszn-sustainability-initiative

Financial & Investor

### KRUSH's Seed Funding: A Solution in Search of a Problem?

Match Group has 16 million paying subscribers globally whilst Bumble claims 4 million KRUSH reported fewer than 500 comb…

Tuesday 10th December · 1 min read Read →
https://www.datingindustryinsights.com/news/asian-dating-platform-krush-funding

Data & Analytics

### Feeld's $41.4M Revenue: Growth or Cultural Erosion?

Feeld's revenue jumped 95% year-on-year to $41.4M in 2023, with subscription revenue up 107% The platform, originally de…

Monday 9th December · 1 min read Read →
https://www.datingindustryinsights.com/news/feeld-popularity-spike-users-worry-mainstream

Regulatory Monitor

### Google's Certification Deadline: A Windfall for Dating's Duopoly

From 4 March, all dating and companionship advertisers must obtain Google certification or face a complete advertising b…

Thursday 5th December · 1 min read Read →
https://www.datingindustryinsights.com/news/google-stricter-certification-rules-dating-ads

Financial & Investor

### Bumble's Executive Shuffle: A Monetisation Gamble Amidst Growth Stagnation

Bumble shares have declined roughly 80% from their February 2021 IPO peak of around $76, trading near $15 in recent week…

Tuesday 3rd December · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-cfo-cmo-step-down

Regulatory Monitor

### Dutch Banks Push Dating Apps to Tackle €25K Romance Scams

Dutch banking data shows dating fraud victims losing an average of €25,000 per scam—roughly ten times typical online fra…

Tuesday 26th November · 1 min read Read →
https://www.datingindustryinsights.com/news/banks-report-rise-in-dating-scams

Technology & AI Lab

### Cheers' Friend-Swiping: Innovation or Just More Feature Theatre?

Seattle-based dating app Cheers allows friends to browse, swipe, and arrange introductions on behalf of users 60% of US …

Friday 8th November · 1 min read Read →
https://www.datingindustryinsights.com/news/cheers-play-matchmaker-with-friends

Financial & Investor

### Bumble's Revenue Decline: A Warning Shot for Freemium Dating Models

Bumble reported Q3 2024 revenue of $273.6M, down 0.7% year-over-year—the first revenue decline since going public three …

Thursday 7th November · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-revenue-dips-user-base-grows

Daily News Wire

### Tinder's Anti-IRL Campaign: A Defensive Move in a Shifting Market

Tinder Australia launches 'It Starts With a Swipe' campaign using TikTok creators and hidden-camera content to position …

Friday 1st November · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-continues-romcom-campaign-australia

Financial & Investor

### Bindr's $135K Prize Wins: A Signal of Venture Capital's Identity Problem

Bindr has raised $135,000 through two startup competitions in under a year, with $75,000 from Pittsburgh's UpPrize Socia…

Friday 1st November · 1 min read Read →
https://www.datingindustryinsights.com/news/bindr-secures-75000-upprize-social-innovation

Financial & Investor

### Match Group's $252M Ad Spend: A Desperate Bid to Mask Retention Woes

Dating app operators will spend $252M on advertising in 2024, a 15% increase from 2023 Bumble's ad spend ($44M through J…

Friday 25th October · 1 min read Read →
https://www.datingindustryinsights.com/news/major-dating-apps-increase-ad-spend

Technology & AI Lab

### Greed Dating's 8-Day Android Launch: AI's Role in Market Saturation

Greed Dating built a fully functional Android app in eight days using ChatGPT and AI development tools The platform alre…

Thursday 24th October · 1 min read Read →
https://www.datingindustryinsights.com/news/launching-dating-apps-ai-development-insights

Financial & Investor

### DOWN's 400% Revenue Growth: A Wake-Up Call for Dating App Marketing

DOWN claims 15 million registered users and 400% revenue growth in 2024 with near-zero advertising spend Match Group spe…

Thursday 24th October · 1 min read Read →
https://www.datingindustryinsights.com/news/down-dating-app-2024-revenue-growth

Technology & AI Lab

### Laguna's AI Matchmaking: Innovation or Just Artificial Scarcity?

Laguna delivers one AI-generated match per day based on three psychological questions, claiming to replicate boutique ma…

Friday 11th October · 1 min read Read →
https://www.datingindustryinsights.com/news/ai-powered-matchmaker-laguna-dating-painpoints

Technology & AI Lab

### Greed Dating's Multi-Niche Bet: Innovation or Just a New Wrapper?

Greed Dating consolidates 16 niche dating categories into a single platform, from BBW Dating to Football Fans The platfo…

Tuesday 8th October · 1 min read Read →
https://www.datingindustryinsights.com/news/greed-dating-all-in-one-app-launch

Daily News Wire

### Bumble's Unprude Partnership: Cultural Advocacy or PR Stunt?

73% of Bumble's female members in the Philippines want more education around sexual health, according to company data Th…

Monday 16th September · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-partners-filipinos-sexual-therapy-app

Daily News Wire

### Tinder's Fashion Week Stunt: Political Branding as User Acquisition

Tinder partnered with New York fashion brand Area to launch a limited-edition 'Bans Off Our Bodies' t-shirt during New Y…

Monday 9th September · 1 min read Read →
https://www.datingindustryinsights.com/news/tinder-area-champion-reproductive-rights

Data & Analytics

### Dating Apps' Political Filter Dilemma: Compatibility or Fragmentation?

72% of American singles have discussed politics on dating apps since the June Biden-Trump debate Willingness to date acr…

Tuesday 3rd September · 1 min read Read →
https://www.datingindustryinsights.com/news/election-conversations-impact-modern-dating

Technology & AI Lab

### Feeld's 'First Timers' Series: Content Strategy or Ethical Minefield?

Match Group spent $227M on marketing in Q4 2024, up 8% year-over-year, whilst Bumble spent $106M in the same quarter Fee…

Tuesday 3rd September · 1 min read Read →
https://www.datingindustryinsights.com/news/feeld-launches-first-timers-series-exploring

Financial & Investor

### Bumble's Earnings: A Stress Test for the Dating App Model

Bumble Inc reports Q2 earnings Wednesday with analysts expecting revenue of $273M, up 5% year-on-year, and adjusted EPS …

Thursday 8th August · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-expected-q2-revenue-earnings-growth

Financial & Investor

### Bindr's $60K Win: A Signal of Interest or a Drop in the Ocean?

Bindr, a dating app for bisexual and LGBTQ+ users, won $60,000 at Startupfest's inaugural queer entrepreneur pitch compe…

Friday 19th July · 1 min read Read →
https://www.datingindustryinsights.com/news/bindr-wins-60k-investment-startupfest-competition

Community & Directory

### Chispa's College Tour: Match Group's Bet on Experiential Marketing

Tinder's direct revenue dropped 8% year-on-year in Q4 2024 according to Match Group's February earnings call Chispa clai…

Wednesday 17th July · 1 min read Read →
https://www.datingindustryinsights.com/news/chispa-latino-dating-app-partnership-tour

Data & Analytics

### Ultra-Niche Dating Apps: Innovation or Market Saturation?

Three ultra-niche dating apps launched within weeks of each other: Heyoosh (AI-based, no photos), FET (BDSM/kink), and E…

Thursday 20th June · 1 min read Read →
https://www.datingindustryinsights.com/news/startup-roundup-21st-june-global

Technology & AI Lab

### Bumble's 'Opening Moves' in India: A Strategic Retreat from Women-First

Bumble's 'Opening Moves' feature allows men to initiate conversations by responding to preset questions, reversing the w…

Friday 14th June · 1 min read Read →
https://www.datingindustryinsights.com/news/bumble-bollywood-actors-opening-moves-campaign

Financial & Investor

### Google's €8.6bn Dating Bet: Why Affiliates Hold the Cards

Google projects the online dating market will reach €8.6bn by 2027 with 672.4M users worldwide, growing by €310M this ye…

Thursday 6th June · 1 min read Read →
https://www.datingindustryinsights.com/news/chris-beaumont-reflects-partner-conference

Financial & Investor

### Chispa's $10K Pride Cap: Brand Activation or Missed Opportunity?

Match Group's Chispa caps Pride donation at $10,000—roughly 0.0007% of the company's $1.4B Q1 2024 revenue 11% of US Lat…

Tuesday 4th June · 1 min read Read →
https://www.datingindustryinsights.com/news/match-group-chispa-pride-activist-collab

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "name": "Articles tagged \"Marketing & Growth\"",
    "url": "https://www.datingindustryinsights.com/tag/marketing-growth",
    "publisher": {
      "@type": "Organization",
      "name": "Dating Industry Insights"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://www.datingindustryinsights.com/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "News",
        "item": "https://www.datingindustryinsights.com/news"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Tag: Marketing & Growth"
      }
    ]
  }
]
```