--- title: "The Pattern — Product Profile | Dating Industry Insights" description: "Company whose API has been integrated into multiple dating apps for astrology features." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "The Pattern", "url": "https://www.datingindustryinsights.com/products/the-pattern", "description": "Company whose API has been integrated into multiple dating apps for astrology features.", "applicationCategory": "DatingApplication", "operatingSystem": "iOS, Android" }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://www.datingindustryinsights.com/directory" }, { "@type": "ListItem", "position": 3, "name": "The Pattern" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free [Home](/)[Products](/directory)The Pattern ![The Pattern logo](https://img.logo.dev/name/The%20Pattern?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) Dating App # The Pattern Company whose API has been integrated into multiple dating apps for astrology features. ## The Pattern News Coverage 20 articles [ ### Surf's Fitness Race Dates: Strategic Innovation or Marketing Stunt? Surf's Blind First Dates Hyrox partnership expands to Birmingham, Dublin, London, São Paulo and Rio de Janeiro this autumn Previous events in New York and Miami generated claimed 9 million organic soc… Technology & AI Lab 2 Sept 2026 ](/news/surf-expands-events-partnership-hyrox-globally)[ ### New Zealand's Age Ban: A Costly Compliance for Dating Apps New Zealand has tabled legislation banning under-16s from major social media platforms, requiring operators to take 'reasonable steps' to verify users are at least 16 years old Australia's six-month-o… Regulatory Monitor 25 Aug 2026 ](/news/new-zealand-social-media-age-limits)[ ### Match Group's Transparency Test: Will Tinder's Turnaround Hold Up? Match Group is hosting a product-focused investor session on 3 September examining Tinder's development velocity over the past 12 to 18 months CEO Spencer Rascoff has made "product velocity" his centr… Financial & Investor 21 Aug 2026 ](/news/tinder-recent-product-changes-ceo-event)[ ### China's Matchmaking Fraud Crackdown: A Warning for Markets with Gender Imbalances Chinese prosecutors handled cases involving 1,546 individuals accused of matchmaking fraud between January 2024 and March 2025 China has approximately 30 million more men than women due to the one-chi… Regulatory Monitor 14 Aug 2026 ](/news/china-cracks-down-flash-dating-market)[ ### Match Group's $10M AI Spend: A Cost Center, Not a Headcount Saver Match Group has doubled its 2026 AI budget to $10 million and implemented spending caps tracked via a central dashboard The average software engineer at Match Group now burns through $600 monthly on A… Financial & Investor 7 Jul 2026 ](/news/match-group-ai-employee-spending-budgets)[ ### Michael O'Sullivan's Playbook: Can White-Label Apps Survive the AI Era? HubPeople's white-label platform powers approximately 4,000 dating apps that have collectively generated over $100 million in revenue Average revenue per app works out to roughly $25,000, revealing th… Community & Directory 3 Jul 2026 ](/news/hubpeople-founder-guide-growing-dating-apps)[ ### Turkey's LGBTQ+ App Ban: A Test for Global Dating Platforms Turkey has blocked Jack'd and other LGBTQ+ dating apps weeks after blocking Hornet, marking the most significant coordinated crackdown on LGBTQ+ digital services in the country Turkey's population of … Regulatory Monitor 24 Jun 2026 ](/news/turkey-blocks-lgbtq-dating-apps)[ ### Jigsaw's Offline Pivot: A Bold Bet Against AI-Driven Dating Jigsaw Dating now runs over 200 in-person events monthly across more than 30 US cities, claiming to be America's largest organiser of in-person dating events The company's internal research claims 97%… Community & Directory 17 Jun 2026 ](/news/jigsaw-dating-major-pivot-irl-hybrid)[ ### Tawkify's Age Gap Data: A Quantified Double Standard in Dating US men will date partners 14.7 years younger on average but only 8.76 years older, whilst women accept 14.12 years older but just 7.14 years younger Survey of 98,798 matchmaking clients across all 50 … Data & Analytics 11 Jun 2026 ](/news/women-men-open-to-older-dating)[ ### Happn's Gym Crush Data: The Offline Dating Opportunity No One's Cracking 36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z 87% of those with gym crushes have never acted on their attraction, citing fear of rejection and lack of co… Data & Analytics 9 Jun 2026 ](/news/happn-dutch-gen-z-gym-crushes)[ ### Gen Z's Political Filters: A Self-Inflicted Dating Crisis Only 14% of UK Gen Z adults (18-24) would date someone with different political views, compared to 28% of over-65s and 33% of Boomers aged 55-64 Gen Z women show the steepest resistance at just 13% op… Data & Analytics 2 Jun 2026 ](/news/gen-z-dating-political-divide-survey)[ ### LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue. 35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of bisexual respondents use sex for headache relief, nearly twice the 22% rate amon… Data & Analytics 1 Jun 2026 ](/news/uk-lgbtq-singles-dating-self-care)[ ### Grindr's 'Bussy' Tour: A Bold Bet on Offline Engagement Amid App Fatigue Grindr's 'Bussy' vehicle will tour five European cities during Pride season 2026: London, Cannes, Amsterdam, Brighton, and Madrid The 'Global Gayborhood' activation at Mighty Hoopla 2026 includes drag… Community & Directory 29 May 2026 ](/news/grindr-begins-2026-rides-again-tour)[ ### Dating Apps' Engagement Metrics: Profiting from User Frustration? Dating apps exhibit a "cycling on, cycling off" pattern where users delete and reinstall apps in a loop directly correlated with deteriorating mental health The typical cycle follows a predictable pat… Technology & AI Lab 29 May 2026 ](/news/bbc-shares-dating-fatigue-burnout)[ ### ateam's 11-Minute Limit: A Bold Bet Against Dating's Engagement Economy ateam launched in New York with an 11-minute daily usage cap and partnerships with 15 fitness studios including SoulCycle and Gotham Boxing The app attracted an 8,000-person waitlist before launch, of… Financial & Investor 21 May 2026 ](/news/fitness-focused-dating-app-launches-ny)[ ### Tinder's Astrology Mode: A Quick Fix for a Deeper Engagement Problem Tinder Canada's Astrology Mode campaign generated over 770,000 influencer impressions and more than 24,000 engagements in its initial wave The feature rollout expanded from modest social activation to… Financial & Investor 19 May 2026 ](/news/tinder-canada-zodiac-campaign-messaging-anxiety)[ ### Chapter 2 and WidowsFire: Niche Dating Done Right or a Limited Play? Chapter 2 Dating has grown to 25,000 users across its dual-platform model for bereaved singles Approximately 3.5 million widowed people live in the UK, representing a substantial addressable market Fo… Community & Directory 8 May 2026 ](/news/chapter-2-dating-hits-25000-users)[ ### Gen Z's Dating App Exodus: A Market Shift Match and Bumble Can't Ignore 47% of Gen Z would prefer to meet romantic partners at book clubs rather than dating apps, according to ThriftBooks research 78-79% of Gen Z dating app users report burnout, driven by lack of meaningf… Financial & Investor 7 May 2026 ](/news/gen-z-shifts-dating-hobby-groups)[ ### DateGuard's Biometric Gamble: Privacy Trade-Off or Surveillance Theatre? DateGuard launches April 2026 as a third-party verification service using facial recognition, voice analysis, and AI-powered emotion detection for dating app users 2023 Pew Research found 71% of datin… Technology & AI Lab 8 Apr 2026 ](/news/dateguard-ai-powered-pre-date-verification)[ ### Gleeden's Indian Surge: A Symptom of Silent Dissatisfaction? Gleeden claims 4 million Indian users, with female membership up 148% over two years Usage peaks during lunch breaks and late evening, suggesting deliberate privacy-seeking behaviour India's divorce r… Data & Analytics 6 Apr 2026 ](/news/gleeden-4-million-users-women-rise) ## Products Similar to The Pattern [ ![Aisle logo](https://img.logo.dev/name/Aisle?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Aisle Premium dating app for Indian singles seeking serious relationships. India ](/products/aisle)[ ![AppNexus logo](https://img.logo.dev/name/AppNexus?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### AppNexus Advertising technology platform that received users' HIV status and location data from Grindr. ](/products/appnexus)[ ![Archer logo](https://img.logo.dev/name/Archer?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Archer Match Group's dating app for gay and queer men. USA ](/products/archer-app)[ ![Ashley Madison logo](https://img.logo.dev/ashleymadison.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Ashley Madison Privacy-first discreet dating platform. Canada ](/products/ashley-madison-app) ### Quick Facts Type Dating App Explore the full dating industry directory [Browse Directory](/directory) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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